Global Brand Marketing Lead, iPhone at Apple

Currently building the iPhone brand globally through high-impact, integrated marketing across TV, OOH, digital, social, and performance channels in 26 markets. Integrated brand and demand to guide iPhone 16 NPI, shaping internal and agency teams; produced 9 bespoke geo campaigns in key markets (CN, JP, TH, MY, IN, CA, AU) for Relax, it’s iPhone, Privacy, and Chinese New Year platforms. Directed global performance marketing, unifying mid-funnel upgrade strategies with low-funnel sales activation, achieving a 30% YoY performance uplift and shortened upgrade cycle time. Piloted a centralized feedback tool for performance media in the US and CN, improving production efficiency by 30%.

VP, Group Business Director at Dentsu Creative

Headed U.S. Growth for Content + Social; expanded business with 10 new brand partnerships, generating $23MM in revenue over 18 months. Led pitches, scope negotiations, and built the operating model for wins. Managed a 48-person team as the social AOR for TV, scaling to 100+ titles annually and reorganized the org structure with Apple leadership. Drove IMAX’s digital transformation, increasing revenue 60% YoY via new web properties, a mobile app, and a comprehensive social strategy (paid, organic, influencer). Built strategic platform partnerships with major social platforms, including Meta’s AR Creators in Residence at Cannes. Launched Amex award-winning TikTok channel; oversaw platform strategy and audience development for Small Business Saturday.

Account Director at Media Arts Lab

Directed global marketing for Apple Services and Audio products, managing a team of 9. Partnered with music labels for original tracks in AirPods campaigns, including Flume’s Grammy-winning track “The Difference” ft. Toro y Moi. Pioneered brand-first campaigns on TikTok, Reddit, and Snapchat, engaging new audiences with innovative content for TV. Global product launches: Orchestrated the global launch of HomePod mini and the NPI for Pay Express Transit in the US and CN, executed across digital, .com, and social. Drove product marketing excellence: Developed Apple Music’s global performance engine, managing 150+ artist campaigns across 22 global markets.

Business Director at Anomaly

Built a portfolio of entertainment and startup brands; led integrated marketing for Beats by Dre, Disney, Allbirds.

VP, Director at DIGITAS

Headed Global Advertising and Brand Content team; received highest client evaluation scores in agency. Built a center of excellence: Developed content strategies and best practices across major platforms, including the first-ever influencer upfront with the #AmexAmbassadors. Celebrated #adulting moments in Everyday Congrats with Tina Fey by identifying most talked about everyday accomplishments through Facebook’s API to serve affluent millennials with personalized content. Drove high-impact campaigns: Launched American Express’s most successful offer campaign with Small Business Saturday and executed a series of content partnerships with Buzzfeed, achieving 50MM+ views. Enhanced customer engagement: Led Amex Access activations at top events like Coachella, NBA, and NFL, improving the Card Member experience through music and sports partnerships.