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I'm Chris Gray, a communications and digital strategy leader with 12+ years helping healthcare, education, and sports brands connect with audiences online. I specialize in cross-platform engagement, media relations integration, crisis and reputation management, and analytics-driven campaigns that move business outcomes. I've advised executives, managed agencies, and led cross-functional teams to publish authentic storytelling at scale, optimize paid and organic programs, and translate creative into dashboards that drive smarter budget decisions.…I'm Chris Gray, a communications and digital strategy leader with 12+ years helping healthcare, education, and sports brands connect with audiences online. I specialize in cross-platform engagement, media relations integration, crisis and reputation management, and analytics-driven campaigns that move business outcomes. I've advised executives, managed agencies, and led cross-functional teams to publish authentic storytelling at scale, optimize paid and organic programs, and translate creative into dashboards that drive smarter budget decisions.

Chris Gray

Content Producer, Writer, Creative Director, +3

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I'm Chris Gray, a communications and digital strategy leader with 12+ years helping healthcare, education, and sports brands connect with audiences online. I specialize in cross-platform engagement, media relations integration, crisis and reputation management, and analytics-driven campaigns that move business outcomes. I've advised executives, managed agencies, and led cross-functional teams to publish authentic storytelling at scale, optimize paid and organic programs, and translate creative into dashboards that drive smarter budget decisions.…I'm Chris Gray, a communications and digital strategy leader with 12+ years helping healthcare, education, and sports brands connect with audiences online. I specialize in cross-platform engagement, media relations integration, crisis and reputation management, and analytics-driven campaigns that move business outcomes. I've advised executives, managed agencies, and led cross-functional teams to publish authentic storytelling at scale, optimize paid and organic programs, and translate creative into dashboards that drive smarter budget decisions.

Available to hire

I’m Chris Gray, a communications and digital strategy leader with 12+ years helping healthcare, education, and sports brands connect with audiences online. I specialize in cross-platform engagement, media relations integration, crisis and reputation management, and analytics-driven campaigns that move business outcomes.

I’ve advised executives, managed agencies, and led cross-functional teams to publish authentic storytelling at scale, optimize paid and organic programs, and translate creative into dashboards that drive smarter budget decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Hoag

September 1, 2025 - September 1, 2025

Built Hoag’s first enterprise-wide social media content roadmap, integrating brand storytelling, campaign planning, and influencer activations across platforms. Established editorial systems that reduced content volume by 70% while driving +169% impressions/post, +154% engagement/post, +498% video views (2025 YTD). Partnered with product, service line, and creative leaders to connect organizational priorities to authentic, high-volume storytelling. Designed executive-facing dashboards linking creative and content performance to KPIs, enabling data-driven pivots and smarter budget allocation.

Senior Social Media Specialist at City of Hope Orange County

September 1, 2024 - September 1, 2024

Developed the institution’s most effective integrated content framework to date, driving a 58% lift in reach and engagement across patient and community audiences. Produced multi-format editorial campaigns (UGC-style video, testimonials, blogs) that served as content hubs for both marketing and product experiences. Optimized in-flight media spend with real-time analytics, maximizing ROI while aligning creative with institutional business goals.

Assistant Athletics Director, Digital & Video at Stanford University

November 1, 2023 - November 1, 2023

Directed multi-platform content strategy for 36 varsity sports, generating 1.3B+ impressions and building an audience of 1.75M+ followers. Owned editorial calendars and workflows for long-form video, rapid-response social content, and live event storytelling. Spearheaded two nationally recognized campaigns (Heisman Trophy), blending creative execution with influencer/media amplification to elevate brand visibility. Managed a $100K+ digital media budget and cross-functional teams of creatives, producers, and analysts to deliver measurable growth (+8M video views, +24K new YouTube subs).

Assistant Director of Digital Strategy at University of Miami

March 1, 2015 - March 1, 2015

Built early-stage digital playbooks and workflows for athletics, laying the foundation for scalable content strategy and cross-team adoption.