Available to hire
I’m a lively, constantly smiley, geeky graphic designer and illustrator, with a penchant for the nitty-gritty aspects of my profession. I believe consistency, coherence, and efficiency are key and go hand in hand with passion and creativity.
My main goal is to imbue my designs with emotion, thus reaching people through visual communication. As an avid reader, I have great respect for the imagination and a love for words - having the ability to give shape to thoughts and words is one of the greatest joys for me. Being a designer is not a job, it’s part of who I am.
Experience Level
Expert
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Language
Spanish; Castilian
Fluent
English
Fluent
German
Beginner
Work Experience
Freelance Graphic Designer at Self-employed / Various clients
January 1, 2012 - PresentBranding and illustration projects for a diverse client base.
In-house Graphic Designer at Rank
November 1, 2016 - March 31, 2025I worked on branding, print, digital imagery, icons, illustration, character design, typography, affiliate banners, social media assets, image re-touching and both mailer and landing page templates.
Achievements:
- Introducing and establishing brand guidelines: from project ideation to leading workshops and presentations for different departments. This has steered the brands towards cleaner and more structured visuals.
- Setting up the graphic style, logo and brand guidelines for new products.
- Re-branding of multiple brands and their websites, whilst inserting the design process into the team’s workflow (research, conceptualisation, and design narrative).
- Establishing master templates to improve time efficiency within the design team and to boost brand coherence.
- Educating designers and other departments on Graphic Design principles, strengthening the interdepartmental communications and workflow.
- Leading workshops and presentations on branding, print, typography, the design process and competitor’s research, earning solid communication skills.
- Collaborating with other designers, UX/UI, marketing, CRM, copy writers, development, HR and CEOs on briefs of different lengths and complexities.
- Guiding and mentoring new starters (in London and remotely), drawing on my organisation skills and assertiveness, whilst ensuring brand coherence across multiple products.
Education
BA & Professional Degree in Graphic Design (CUM LAUDE) at Universidad del Desarrollo, Santiago - Chile
March 8, 2010 - January 13, 2015I have a Bachelor's and a Professional Degree in Graphic Design. During my BA I learnt to use tools such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe After Effects. Furthermore, I attended courses of branding and identity, print, illustration, typography, character design, editorial design, packaging, web, animation and photography.
My Professional Degree consisted of a full year working on one specific project (five months of research and five months dedicated to build the project). I chose the topic of the correlation between motor skills and the process of learning how to read: there are studies that affirm that when a toddler practices fine and gross motor skills thoroughly, it can facilitate their process of learning how to read. Based on this, I created a game consisting of an illustrated set of cards that would help toddlers practice their motor skills in a fun way.
MA in Visual Communication: Graphic Design (Commendation) at Kingston University, London
September 21, 2015 - September 9, 2016My Master's Degree was focused on the design process. We dived into design narrative and storytelling, went through diverse research methodologies and practiced thorough conceptualisation.
Qualifications
Industry Experience
Gaming, Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Other, Consumer Goods, Healthcare, Life Sciences
Experience Level
Expert
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