Hi, I’m Christen! With over 14 years of experience as an art director and senior designer, I love turning unique brand stories into meaningful connections that help people thrive. I’m passionate about creating inclusive, engaging, and visually compelling digital and print experiences that resonate with audiences worldwide. I enjoy collaborating with cross-functional teams to build cohesive brand identities and marketing campaigns, always applying best practices in UX, UI, and accessibility. Staying ahead of trends with AI tools and motion graphics keeps my work fresh and effective in diverse industries.…

Christen Rhoadarmer

Hi, I’m Christen! With over 14 years of experience as an art director and senior designer, I love turning unique brand stories into meaningful connections that help people thrive. I’m passionate about creating inclusive, engaging, and visually compelling digital and print experiences that resonate with audiences worldwide. I enjoy collaborating with cross-functional teams to build cohesive brand identities and marketing campaigns, always applying best practices in UX, UI, and accessibility. Staying ahead of trends with AI tools and motion graphics keeps my work fresh and effective in diverse industries.…

Available to hire

Hi, I’m Christen! With over 14 years of experience as an art director and senior designer, I love turning unique brand stories into meaningful connections that help people thrive. I’m passionate about creating inclusive, engaging, and visually compelling digital and print experiences that resonate with audiences worldwide.

I enjoy collaborating with cross-functional teams to build cohesive brand identities and marketing campaigns, always applying best practices in UX, UI, and accessibility. Staying ahead of trends with AI tools and motion graphics keeps my work fresh and effective in diverse industries.

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Language

English
Fluent

Work Experience

Senior Creative Digital Designer at Intuit MailChimp
October 31, 2023 - July 26, 2025
Designed and published digital web assets for the website using Figma, Contentful CMS, and Adobe Creative Suite. Implemented responsive, accessible designs and localization for five international markets, improving worldwide reach. Strengthened visual brand consistency across pages and campaigns, enhancing overall user experience. Collaborated cross-functionally with developers, writers, and project managers to ensure smooth design implementation. Applied best practices in UI and web accessibility standards to support an inclusive and engaging digital presence.
Senior Digital Designer at Madison Miles Media
October 1, 2023 - Present
Lead design for 11+ key clients, aligning visuals with brand strategy to boost awareness, engagement, and conversions. Designed wireframes, high-fidelity prototypes, and websites using strong UX/UI and human-centered practices. Established and maintained brand standards that measurably improve recognition and audience reach. Developed targeted social campaigns to drive meaningful engagement with strategic content and eye-catching visuals. Designed marketing assets including ads, infographics, white papers, case studies, and decks to simplify complexity and drive high-quality leads. Applied expert typography, color, and layout knowledge. Created motion graphics and directed video elements, providing creative direction and feedback. Leveraged AI tools to improve design efficiency and collaboration across teams and stakeholders.
Creative Director, Freelance at Maxwell Design Group
November 30, 2022 - July 26, 2025
Led a 5-person creative team delivering major campaigns for Aramark’s $16B food, beverage, and hospitality services. Developed brand strategies and executed creative direction from concept to launch, elevating brand perception and marketing ROI. Directed production of animated commercial ads, character design, UI for AI chatbots, and illustrations for mobile apps in higher education, finance, and tech industries. Enhanced internal workflows using Asana and project management tools, reducing delivery times by 20% and increasing client satisfaction. Created data visualizations, infographics, and proposal art for multi-million dollar bids. Designed logos and brand identities for clients in healthcare, education, and tech. Oversaw photo editing, 3D tour graphics, and interactive asset production for pitches and digital experiences.
Lead Graphic Designer & Creative Strategist at Reading Terminal Market
March 31, 2020 - July 26, 2025
Led full brand refresh of Philadelphia’s most visited destination, creating and enforcing new brand standards. Directed and executed multi-channel campaigns across digital, print, transit, and experiential media, boosting attendance, visibility, and local engagement. Managed redesign of the 200+ page website focused on UX/UI design, wireframes, and prototypes, resulting in an 18% increase in traffic. Created branded merchandise for the first time, opening a new revenue stream. Produced and art directed food photography, video content, and social media campaigns to celebrate vendors and amplify community presence. Designed signage and wayfinding for the large space, improving navigation. Produced content across channels including social media, web, radio, mailers, and major publications. Planned and promoted 12+ annual large-scale public events including festivals with 30,000+ attendees. Built and maintained vendor, printer, and agency relationships and managed experiential design for
Creative Marketing & Design Associate at SpArc Philadelphia
June 30, 2016 - July 26, 2025
Led full rebrand of the organization, including logo design and brand guidelines, revitalizing visual identity and strengthening community trust. Created consistent marketing collateral, annual reports, and fundraising materials, supporting a 20% year-over-year increase in donations. Designed and wrote quarterly donor appeals and emotionally connecting campaigns that drove action. Produced impactful social media content, growing engagement and followers by over 200%. Developed branding and experiential design for events celebrating disability inclusion and advocacy. Managed vendor relationships to ensure high-quality, on-budget production.
Graphic Designer at Big Brothers Big Sisters of America
May 31, 2013 - July 26, 2025
Created print and digital collateral such as direct mailers, flyers, postcards, billboards, and annual reports for over 350 nationwide agencies. Designed high-performing donor appeals contributing to $193M in donations and 86% fundraising efficiency. Developed volunteer onboarding packets to enhance clarity and support mentor/mentee relationships. Maintained and organized national photo archive for streamlined asset access and elevated visual quality. Collaborated closely with fundraisers, writers, and executives to ensure consistent mission-aligned brand communication.

Education

Bachelors of Fine Arts at University of the Arts
August 1, 2025 - May 1, 2009
Bachelor of Fine Arts at University of The Arts
January 1, 2005 - December 31, 2009
Commercial Art + Design at Central Montco Technical High School
January 1, 2002 - December 31, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Software & Internet, Travel & Hospitality, Real Estate & Construction, Telecommunications, Other, Financial Services