Available to hire
I am a results-driven marketing professional with a strong passion for digital marketing and brand management. My journey has taken me through various roles in marketing and operations, providing me with valuable insights into customer engagement and campaign execution. I thrive in fast-paced environments, are always ready to adapt, and work collaboratively with cross-functional teams to achieve strategic objectives. I’m continually eager to learn and grow to maximize my contributions to any organization.
Skills
Experience Level
Language
English
Fluent
Work Experience
Marketing Specialist / Paid Ads Specialist / Digital Marketing at Archon Philippines
January 1, 2022 - December 31, 2025Develop and implement effective brand strategies to enhance the company’s market position. Conduct market research to identify industry trends, customer preferences, and competitive analysis. Plan, execute, and monitor marketing campaigns across various channels (digital, print, events, etc.). Measure and analyze the effectiveness of campaigns, adjusting strategies as needed to maximize ROI. Ensure brand consistency across all marketing materials and communications. Develop and implement customer engagement strategies to build long-term relationships with key clients. Supervise and mentor a team of marketing professionals, providing guidance and support.
Marketing Assistant / Paid Ads Specialist / Digital Marketing at Archon Philippines
January 1, 2023 - December 31, 2025Plan and optimize paid campaigns on Meta and Google Ads. Lead generation and brand awareness. Manage targeting, retargeting, budgets, and bidding. Test creatives and copy to improve performance. Track and optimize key metrics (CPC, CPL, CTR, conversions). Collaborate with content and sales teams for funnel alignment.
Marketing Specialist at Archon Philippines
January 1, 2022 - January 1, 2025Develop and implement brand strategies to enhance the company's market position. Conduct market research to identify industry trends, customer preferences, and competitive analysis. Plan, execute, and monitor marketing campaigns across digital, print, and events channels. Measure and analyze campaign effectiveness, adjusting strategies to maximize ROI. Ensure brand consistency across all marketing materials and communications. Develop and implement customer engagement strategies to build long-term relationships with key clients. Supervising and mentoring a team of marketing professionals, providing guidance and support.
Paid Ads Specialist at Archon Philippines
January 1, 2023 - January 1, 2025Plan and optimize paid campaigns on Meta and Google Ads. Drive B2B lead generation and brand awareness. Manage targeting, retargeting, budgets, and bidding. Test creatives and copy to improve performance. Track and optimize key metrics (CPC, CPL, CTR, conversions). Collaborate with content and sales teams for funnel alignment.
Marketing Lead at Archon Philippines
January 1, 2023 - January 1, 2025Plan and optimize marketing campaigns across multiple channels (digital, print, events). Develop and implement integrated marketing strategies to enhance brand visibility and generate qualified leads. Monitor and adjust budgets, lead generation goals, and KPI performance. Coordinate with content and sales teams to ensure funnel alignment and consistent messaging.
Brand Specialist at Archon Philippines
January 1, 2023 - January 1, 2025Led brand execution across digital platforms for heavy equipment and truck products. Supported brand positioning, messaging consistency, and campaign rollouts. Coordinated with sales and management to align marketing strategies with business goals. Assisted in content planning, promotions, and product visibility initiatives. Monitored campaign performance and supported optimization efforts.
Paid Advertising Specialist at Archon Philippines
January 1, 2023 - January 1, 2025Managed paid advertising campaigns on Meta platforms. Assisted in audience targeting, budget monitoring, and performance tracking. Optimized ads to improve reach, engagement, and lead inquiries. Supported A/B testing and creative improvements based on data insights.
Marketing Assistant at Perfect Milling Corporation
January 1, 2020 - January 1, 2022Assisted in executing marketing plans and promotional activities. Supported branding initiatives, documentation, and internal coordination. Helped organize marketing materials and campaign logistics. Conducted basic market research and competitor monitoring.
Production Crew at NutriAsia Corporation – Philippines
January 1, 2015 - January 1, 2016Performed production and warehouse tasks in a fast-paced manufacturing environment. Followed safety, quality control, and operational procedures. Handled physical tasks requiring stamina, accuracy, and teamwork.
Education
Bachelor's Degree in Business Administration Major in Marketing Management at Tagum National Trade School / University of Mindanao
January 1, 2016 - January 1, 2020Bachelor's Degree in Business Administration, Major in Marketing Management at University of Mindanao
January 1, 2016 - January 1, 2020Bachelor of Science in Business Administration at University of Mindanao, Philippines
January 1, 2016 - January 1, 2020Computer Hardware Servicing NC II at Tagum National Trade School
January 1, 2014 - January 1, 2016Qualifications
NC II Certification in Marketing
January 1, 2015 - January 1, 2016Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Skills
Experience Level
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