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Creative Director and Brand Strategist with 10+ years of experience leading branding, rebranding, content marketing, and integrated communications initiatives across FMCG, finance, retail, hospitality, gaming, public institutions, technology, and startup sectors. I specialize in translating business objectives into impactful brand experiences, communication strategies, and customer journeys that strengthen market positioning, engage audiences, and drive sustainable growth. Throughout my career, I have led multidisciplinary teams and collaborated with stakeholders across corporate, government, agency, and startup environments. My expertise spans Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Rebranding, Integrated Campaigns, Customer Experience, Community Marketing, and Gaming & Esports Partnerships. I am passionate about helping brands build meaningful connections through strategy, storytelling, and experiences.…Creative Director and Brand Strategist with 10+ years of experience leading branding, rebranding, content marketing, and integrated communications initiatives across FMCG, finance, retail, hospitality, gaming, public institutions, technology, and startup sectors. I specialize in translating business objectives into impactful brand experiences, communication strategies, and customer journeys that strengthen market positioning, engage audiences, and drive sustainable growth. Throughout my career, I have led multidisciplinary teams and collaborated with stakeholders across corporate, government, agency, and startup environments. My expertise spans Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Rebranding, Integrated Campaigns, Customer Experience, Community Marketing, and Gaming & Esports Partnerships. I am passionate about helping brands build meaningful connections through strategy, storytelling, and experiences.

Christina Sriayu Ekaningtias

Creative Director, Brand Strategist, Art Director, +2

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Creative Director and Brand Strategist with 10+ years of experience leading branding, rebranding, content marketing, and integrated communications initiatives across FMCG, finance, retail, hospitality, gaming, public institutions, technology, and startup sectors. I specialize in translating business objectives into impactful brand experiences, communication strategies, and customer journeys that strengthen market positioning, engage audiences, and drive sustainable growth. Throughout my career, I have led multidisciplinary teams and collaborated with stakeholders across corporate, government, agency, and startup environments. My expertise spans Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Rebranding, Integrated Campaigns, Customer Experience, Community Marketing, and Gaming & Esports Partnerships. I am passionate about helping brands build meaningful connections through strategy, storytelling, and experiences.…Creative Director and Brand Strategist with 10+ years of experience leading branding, rebranding, content marketing, and integrated communications initiatives across FMCG, finance, retail, hospitality, gaming, public institutions, technology, and startup sectors. I specialize in translating business objectives into impactful brand experiences, communication strategies, and customer journeys that strengthen market positioning, engage audiences, and drive sustainable growth. Throughout my career, I have led multidisciplinary teams and collaborated with stakeholders across corporate, government, agency, and startup environments. My expertise spans Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Rebranding, Integrated Campaigns, Customer Experience, Community Marketing, and Gaming & Esports Partnerships. I am passionate about helping brands build meaningful connections through strategy, storytelling, and experiences.

Available to hire

Creative Director and Brand Strategist with 10+ years of experience leading branding, rebranding, content marketing, and integrated communications initiatives across FMCG, finance, retail, hospitality, gaming, public institutions, technology, and startup sectors.

I specialize in translating business objectives into impactful brand experiences, communication strategies, and customer journeys that strengthen market positioning, engage audiences, and drive sustainable growth. Throughout my career, I have led multidisciplinary teams and collaborated with stakeholders across corporate, government, agency, and startup environments.

My expertise spans Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Rebranding, Integrated Campaigns, Customer Experience, Community Marketing, and Gaming & Esports Partnerships. I am passionate about helping brands build meaningful connections through strategy, storytelling, and experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Communications Supervisor at Premier lifestyle & retail destination, Jakarta

January 1, 2025 - Present

Integrated marketing communications and customer engagement initiatives for a premier lifestyle and retail destination in Jakarta. Manage cross-functional campaigns, tenant collaborations, strategic partnerships, and experiential activations across digital and offline channels. Drive brand consistency and customer experience initiatives that strengthen visitor engagement and brand visibility.

Creative Director & Co-Founder at Dama Imaji Kreatif (DAMA Collective)

September 1, 2021 - Present

Co-founded a creative consultancy specializing in brand strategy, creative direction, and integrated marketing communications. Partner with corporate, government, FMCG, hospitality, and lifestyle brands to develop branding, content, and communications strategies. Oversee multidisciplinary teams across branding, content production, digital marketing, and creative campaigns. Deliver strategic and creative solutions to strengthen brand positioning and audience engagement.

Brand Strategist / Creative Consultant at Freelance / Selected Projects (Unilever, Astra Infra, Bank Mandiri, Bank BRI, Lintasarta, Honda, PUBG Mobile, One Entertainment)

January 1, 2022 - December 31, 2022

Contributed to strategic brand partnerships and gaming marketing initiatives, supporting collaborations between consumer brands and gaming communities through integrated campaigns and creator partnerships. Developed campaign strategies and creative solutions for gaming-focused brand activations. Collaborated with gaming stakeholders, creators, and cross-functional teams to strengthen audience engagement within the esports ecosystem. Notable project: Close Up x PUBG Mobile – Couple's Battle Ground Brand Strategy, Creative Direction, Marketing Communications, Content Strategy, Retail Marketing, Partnership Marketing, Gaming & Esports Marketing, and Business Development.

Senior Graphic Designer at PT Fusindo Elaborasi Adhikari

March 1, 2019 - August 31, 2021

Senior Graphic Designer; designed visual communications assets for corporate and commercial clients, supporting integrated marketing campaigns, brand development, and communications initiatives across digital and print platforms. Partnered with cross-functional teams to translate strategic objectives into effective solutions.

Senior Graphic Designer at PT Intersoft Integrasi Infotama (Iseller)

March 1, 2019 - June 30, 2021

Supported technology and corporate marketing initiatives through branding, visual communications, and presentation design. Translated business requirements into effective communication materials that strengthened brand consistency and stakeholder engagement.

Graphic Designer at PT Sibale c Kemas

June 1, 2013 - June 30, 2016

Produced visual communications assets for fashion and retail campaigns, helping strengthen brand presence across customer touch points. Collaborated with product and business teams to build cohesive brand experiences.

Brand and Communications Lead at Sajiwa

January 1, 2020 - December 31, 2021

Brand and Communications Lead for a social-impact food-tech startup focused on hotel, dining, and activity discovery and booking. Led brand strategy, communications, and customer experience initiatives across digital touchpoints. Partnered with product and business teams to strengthen brand experience and merchant acquisition.

Graphic Designer at PT Nugrah Busana Indah

March 1, 2011 - June 30, 2012

Produced visual communications assets for fashion and retail campaigns, strengthening brand presence across customer touchpoints.

Creative Director & Co-Founder at Dama Kolektiv

September 1, 2021 - Present

Co-founded a creative consultancy specializing in brand strategy, creative direction, and integrated marketing communications. Partners with corporate, government, FMCG, hospitality, and lifestyle brands to develop branding, content, and communications strategies. Oversees multidisciplinary teams across branding, content production, digital marketing, and creative campaigns. Delivers strategic and creative solutions that strengthen brand positioning and audience engagement. Notable projects include Unilever, Astra Infra, Bank Mandiri, Bank BRI, Lin ta sarta, Honda, PUBG Mobile (Project-Based).

Brand and UX Lead at Cari Tem p at

January 1, 2021 - January 1, 2023

Brand strategy, communications, and customer experience strategy for a travel-tech startup focused on hotel, dining, and activity discovery and booking. Built a cohesive brand experience across digital touchpoints in collaboration with product and business teams.

Senior Graphic Designer at PT Sibale c Kemas

June 1, 2013 - June 1, 2016

Created packaging, branding, and visual communications solutions that enhanced product visibility and market positioning. Supported branding requirements for PT Kabelindo Murni Tbk and sister companies through corporate communications, promotional, and marketing materials.

Graphic Designer at PT Anugrah Busana Indah

March 1, 2011 - June 1, 2012

Produced visual communications assets for fashion and retail campaigns, helping strengthen brand presentation across customer touchpoints.