Available to hire
I am a strategic marketing leader with over 10 years of experience driving performance-focused growth in regulated verticals like cryptocurrency, iGaming, and fintech. I specialize in building scalable marketing operations and navigating complex policy landscapes. I am passionate about leveraging data and analytics to drive results and enhance customer engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Greek, Modern
Fluent
Work Experience
Head of Marketing at Alphos Ventures
September 24, 2024 - PresentLed all digital marketing efforts across Google Ads, social media, email, and CRM. Built media plans, secured partnerships, and developed monetization strategies for multi-product campaigns (Lucky Jack 24, Lotto Jack 24, Panda Jack 24, Big Lottery, Dragon Lotto 24). Drove user acquisition, engagement, retention, and brand visibility using a data-driven approach; implemented AI-driven tools for remarketing and automation; optimized campaigns across desktop and mobile; managed high-profile budgets and cross-functional teams. Collaborated with creative and product teams to craft targeted campaigns, onboarding flows, and CRM journeys, positioning Alphos Ventures for sustained growth in gaming and fintech spaces.
Growth Strategist & Performance Lead (Freelancer) at Darqube LTD
September 24, 2024 - September 11, 2025Freelance role focusing on customer lifecycle management and CRM; built and optimized CRM strategies for Profit.com’s subscription services; established KPIs, tracked performance, and optimized campaigns; designed monetization strategies for Quizdom’s gaming platform; implemented targeted ad placements and cross-channel optimization; developed media plans, secured partnerships, and conducted community management to boost brand engagement and retention; leveraged AI-driven tools to automate email marketing and retargeting.
Brand Activator at Sony
September 1, 2011 - September 11, 2025Educated potential customers on Sony product features and capabilities, enhanced product awareness, and drove sales through on-site campaigns and promotions (Sony Connectivity Campaign).
Senior Performance Marketing Specialist at Newphone Hellas S.A. / Landa.gr / Vrisko.gr / Levante Ferries
September 24, 2024 - September 11, 2025Directed end-to-end advertising strategies across Google Ads, social media, programmatic, and native channels; managed CRM and lifecycle marketing; increased brand awareness, user acquisition, and retention in global markets; collaborated with design teams for content creation and implemented monetization strategies.
Head of Marketing at Alphos Ventures
September 24, 2024 - PresentHead of Marketing, responsible for user acquisition, engagement, and monetization across multiple gaming platforms; designed and executed 360-degree marketing strategies; built CRM lifecycle programs; led partnerships, affiliates, and AI-driven optimization.
Growth Strategist & Performance Lead at Alphos Ventures
September 24, 2024 - September 11, 2025Built and optimized CRM strategies, lifecycle engagement, gamification, and email automation; KPI-driven optimization; coordinated cross-channel campaigns and monetization across global markets.
Brand Activator at Sony Connectivity Campaign
September 1, 2011 - September 11, 2025Educated potential customers on Sony product features and capabilities, enhancing product awareness and driving sales.
Human Resources Trainee (Intern) at PeopleCert
September 1, 2011 - September 11, 2025Managed recruitment logistics, employee orientation, HR administration, health, safety and benefits reporting; participated in an internal competition, demonstrating leadership.
Administrator (Job One) at Job One Program (ESPA)
January 24, 2024 - September 11, 2025Promoted and managed the Job One program; public relations and communications for program participants and admins; enhanced program engagement and outreach.
Growth Strategist & Performance Lead at Darqube LTD
September 24, 2024 - September 12, 2025Freelance role focusing on growth strategy, performance marketing and CRM. Built and optimized CRM strategies for Profit.com's subscription services; significantly boosted user engagement and retention. Implemented data-driven optimization across paid media channels and programmatic platforms, aligning acquisition and retention efforts across multi-channel campaigns, including Propeller Ads, Rich Ads, Traffic Junky, Adsterra, Meta, TikTok and Google Ads, with additional activity on Telegram and blockchain advertising to broaden reach.
Head of Marketing at Alpos Ventures
September 1, 2024 - PresentDirected end-to-end marketing across Google Ads, Meta, TikTok, Telegram and other channels; developed media plans, secured new partnerships, and increased brand visibility. Led a holistic 360-degree marketing approach with targeted content and CRM-driven initiatives to accelerate user acquisition and engagement.
Marketing Assistant/Coordinator (Volunteer) at Arctic Star Records
January 24, 2024 - September 12, 2025Supported social media planning, event coordination and general administrative duties; contributed to brand growth and visibility through content creation and cross-channel campaigns.
Head of Marketing at Alphos Ventures
September 24, 2024 - PresentDirected end-to-end growth and CRM initiatives; designed and executed comprehensive 360-degree marketing strategies across Propeller Ads, Rich Ads, Traffic Junky, Adsterra, Meta, TikTok & Google Ads, Telegram, Blockchain Ads, native/partner networks, Viber & SMS communications, and push notifications to boost user acquisition and engagement.
Growth Strategist & Performance Lead (Freelancer) at Darqube LTD
September 24, 2024 - September 13, 2025Freelance Growth Strategist and Performance Lead: managed customer lifecycle, CRM Management, and high-impact campaigns across PPC and social channels; optimized funnels and KPIs for profits platforms; coordinated cross-channel marketing, partnerships, and analytics to drive growth.
Brand Activator at Sales Promotion Center
September 11, 2011 - September 13, 2025Educated potential customers on Sony product features and capabilities, enhancing product awareness and driving sales; led event activations and consumer engagement.
Marketing Assistant/Coordinator (Volunteer) at Arctic Star Records
January 24, 2024 - September 13, 2025Performed market research, social media planning, and administrative tasks to support marketing and promotional activities; contributed to brand visibility and communications.
Head of Marketing at Alphos Ventures
September 1, 2024 - PresentDesigned and executed comprehensive 360-degree marketing strategies across Propeller Ads, Rich Ads, Traffic Junky, Adsterra, Meta, TikTok, Google Ads, Telegram, Blockchain Ads, Taboola; led user acquisition, CRM, and lifecycle marketing; built media plans; secured new partnerships; oversaw community management and drove brand engagement.
Growth Strategist & Performance Lead at Darqube Ltd
September 1, 2024 - September 13, 2025Built and optimized CRM strategies for Profit.com's subscription services; enhanced user engagement, retention, and loyalty using data-driven CRM and lifecycle marketing; executed high-impact campaigns across multiple channels; integrated AI-driven tools for automation and personalized marketing.
Marketing Assistant/Coordinator (Volunteer) at Arctic Star Records
January 1, 2024 - September 13, 2025Conducted market research, event coordination, and public relations to support marketing and promotional activities; managed social media planning and general administrative duties; contributed to brand growth and visibility.
Founder & Marketing Consultant at PulseOn Digital Services
June 1, 2023 - PresentIndependent consultancy providing fractional CMO and senior marketing services to high-growth crypto, fintech, and iGaming brands including project management and strategic direction.
Senior Digital Marketing Specialist at Instacoins
October 1, 2025 - PresentExecuted paid campaigns across Meta and Google Ads focused on compliant niche audience targeting while managing B2B outreach and influencer collaborations.
Marketing Lead Activator at Bitfortune
October 1, 2025 - March 1, 2026Established media partnerships and directed SEO, PR, and affiliate strategies to optimize customer journey and lifetime value.
Growth Strategist & Performance Lead at Darqube LTD
June 1, 2023 - September 1, 2025Managed performance campaigns and website content updates, conducting audits and optimizing conversion paths.
Senior Performance Marketing Specialist at Newsphone Hellas SA
July 1, 2022 - January 1, 2024Directed advertising strategies, optimized high-impact campaigns, and managed substantial budgets for peak seasons.
Head of Marketing at Advisable Digital Agency
February 1, 2020 - June 1, 2022Led digital marketing efforts and implemented innovative strategies while managing high-profile client campaigns.
Digital Marketing Strategist at Various
May 1, 2017 - January 1, 2020Partnered with creative teams to refine advertising strategies based on insights and implemented AI-driven tools for user engagement.
Administrative & Marketing Assistant at Various
October 1, 2016 - April 1, 2017Supported marketing activities and managed social media planning while contributing to brand growth and visibility.
Marketing Volunteer at Arctic Star Records
February 1, 2014 - December 1, 2015Assisted in organizing and scheduling communications, handling administrative procedures, and creating marketing content.
Education
Bachelor's Degree in Business Administration at Technological Educational Institute (TEI) of Piraeus
January 1, 2008 - January 1, 2012Bachelor of Business Administration at Technological Educational Institute (TEI) of Piraeus
January 1, 2008 - January 1, 2012Bachelor of Arts in Business Administration at Technological Educational Institute (TEI) of Piraeus
January 1, 2008 - January 1, 2012Bachelor's in Business Administration at Technological Educational Institute (TEI) of Piraeus
January 1, 2008 - January 1, 2012BA Business Administration at Technological Educational Institute (TEI) of Piraeus, Athens
January 1, 2008 - January 1, 2012Qualifications
Google Analytics (Certified)
January 11, 2030 - September 11, 2025Data Studio
January 11, 2030 - September 11, 2025Braze / CDXP platforms
January 11, 2030 - September 11, 2025Certified Proficiency in English (CPE)
January 11, 2030 - September 11, 2025Cambridge CPE (Certificate of Proficiency in English)
January 11, 2030 - September 11, 2025ECDL Expert
January 11, 2030 - September 11, 2025Certificate in Proficiency in English (CPE)
January 11, 2030 - September 12, 2025ECDL Expert
January 11, 2030 - September 12, 2025Google Ads Certification
January 11, 2030 - September 13, 2025Google Analytics Certified
January 11, 2030 - September 13, 2025Certified in CPE (Proficiency in English)
January 11, 2030 - September 13, 2025ECDLE Expert
January 11, 2030 - September 13, 2025Proficiency in English (CPE)
January 11, 2030 - September 13, 2025Google Ads Certification
January 11, 2030 - May 8, 2026Google Analytics Certification
January 11, 2030 - May 8, 2026ECDL Expert
January 11, 2030 - May 8, 2026Industry Experience
Media & Entertainment, Gaming, Software & Internet, Professional Services, Education, Retail, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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