Experience Level
Language
English
Fluent
Work Experience
Marketing & Partnerships Program Executive at David’s Bridal
November 1, 2024 - PresentLead the Account Management team serving 75+ partners, including Shutterfly, Generation Tux, Men’s Wearhouse, Alex & Ani, and MyRegistry. Develop and execute integrated media campaigns spanning espots, email, podcasts, in-store activations and Pearl Planner (the first AI planner network). Manage and mentor 2 full-time account managers, driving retention, campaign performance, and partner satisfaction. Collaborate cross-functionally with creative, product, and analytics teams to optimize results and scale new revenue opportunities.
Head of Marketing at Love Stories TV
August 1, 2018 - November 1, 2024Built and scaled marketing for a leading wedding-tech startup, resulting in acquisition by David’s Bridal. Grew social media audience to 6M+ organic followers through content strategy, posting, community engagement, and brand partnerships. Launched and managed the first wedding-focused podcast network (Weddings-ish with Jove Meyer, The Pre Nup) including scheduling studios, booking guests, selecting clips to go viral on social, publishing on YouTube and across all podcast channels. Partnered with sales and production teams to develop pitch decks, campaigns, and branded content, driving both advertiser growth and audience reach. Led creative production for marketing assets across digital, email, and events, maintaining consistent brand voice and visual standards.
Little Black Book Research Colleague at Style Me Pretty
May 1, 2012 - April 30, 2018Generated $1.4M+ annually for a curated vendor guide, managing both new and renewal sales (~$17K/month avg). Screened and vetted vendors, ensuring quality and alignment with SMP’s brand. Supported sales with high-quality collateral and marketing materials in collaboration with design.
Director of Operations at LEO Events
February 1, 2011 - July 31, 2012Directed operations for corporate and nonprofit clients including FedEx, St. Jude/ALSAC, and AutoZone. Managed 25+ staff for event execution, payroll, and labor scheduling. Produced the inaugural Jay Uiberall Legacy Fund event, raising $40K+.
Sr. Catering & Conference Services Manager at The Westin Memphis Beale Street
February 1, 2010 - February 28, 2011Promoted within 3 months; managed event logistics for clients such as the Memphis Grizzlies and Medtronic. Owned marketing/sales for weddings & social events, including campaigns and monthly newsletters.
Event Marketing Coordinator at Brooklyn Nets (formerly New Jersey Nets)
December 1, 2006 - September 30, 2008Planned and executed 200+ events including corporate hospitality, fan activations, and NBA leadership functions. Managed VIP hospitality areas and suite experiences for Nets home games.
Public Relations Assistant at United States Tennis Association (USTA)
July 1, 2005 - December 31, 2006Managed media center operations at the US Open for 1,500+ international journalists. Supported PR campaigns, celebrity appearances, and national publicity events.
Event Marketing Coordinator at Brooklyn Nets
December 1, 2006 - September 1, 2008Planned and executed 200+ events including corporate hospitality, fan activations, and NBA leadership functions. Managed VIP hospitality areas and suite experiences for Nets home games.
Public Relations Assistant at USTA
July 1, 2005 - December 1, 2006Managed media center operations at the US Open for 1,500+ international journalists. Supported PR campaigns, celebrity appearances, and national publicity events.
Education
B.S. Major: Sport Marketing & Management, Minor: Kelley School of Business at Indiana University – Bloomington, Kelley School of Business
August 1, 2001 - May 1, 2005B.S. Sport Marketing & Management at Indiana University – Bloomington, IN
January 11, 2030 - January 6, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services, Real Estate & Construction
Grew the Love Stories TV social channels to over 800k YouTube Followers, 940k TikTok Followers, 295k Instagram Followers, and 4M SnapChat Followers organically through identifying viral content, executing strategic posting strategies, and identifying audience preferences.
https://www.instagram.com/lovestoriestv/
https://www.youtube.com/channel/UC5ntpzpHROXC6lgBc6vuScQ
https://www.tiktok.com/@lovestoriestv
https://www.facebook.com/lovestoriestv/
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