Christina Danae Fournatzi
I am a performance-driven PPC specialist with extensive experience managing large multi-geo campaigns in the fintech space.
About
I am a performance-driven PPC specialist with extensive experience managing large multi-geo campaigns in the fintech space. I repeatedly outperform CPA targets, generate high-quality leads, and optimize campaigns based on net deposits and customer lifetime value (LTV). I excel in localization, tracking optimization, and CRM integrations to ensure accurate attribution and robust funnel performance.
I navigate policy restrictions in regulated markets across Meta, TikTok, and Google Ads, maintain account health, and collaborate with cross-functional teams to drive growth through localization strategies and data-driven optimization.
- 4 years' experience
- Joined July 2025
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Financial Services
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Work experience· 8 roles
PPC campaign optimizations that supported the increase in online bookings. Implementation of SEO improvements that enhanced visibility and organic traffic. Planned and launched email marketing campaigns, increasing user engagement.
Boosted SEO rankings & traffic through strategic optimizations. Managed high-ROI Google & Meta Ads campaigns. Cut CPC with data-led PPC tactics & A/B testing. Delivered insights via Google Analytics, Google Search Console & ad analytics.
Manage high-budget multi-geo PPC campaigns across Meta, TikTok, and Google Ads for fintech; optimize CPA, net deposits, and customer lifetime value (LTV); enhance lead quality via localization, segmentation, and conversion-focused optimization; coordinate tracking, CRM integrations, and funnel optimization to improve attribution; maintain account health and navigate policy restrictions in regulated markets.
Education
Certifications and awards· 12
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