I am a performance-driven PPC specialist with extensive experience managing large multi-geo campaigns in the fintech space. I repeatedly outperform CPA targets, generate high-quality leads, and optimize campaigns based on net deposits and customer lifetime value (LTV). I excel in localization, tracking optimization, and CRM integrations to ensure accurate attribution and robust funnel performance. I navigate policy restrictions in regulated markets across Meta, TikTok, and Google Ads, maintain account health, and collaborate with cross-functional teams to drive growth through localization strategies and data-driven optimization.

Christina Danae Fournatzi

I am a performance-driven PPC specialist with extensive experience managing large multi-geo campaigns in the fintech space. I repeatedly outperform CPA targets, generate high-quality leads, and optimize campaigns based on net deposits and customer lifetime value (LTV). I excel in localization, tracking optimization, and CRM integrations to ensure accurate attribution and robust funnel performance. I navigate policy restrictions in regulated markets across Meta, TikTok, and Google Ads, maintain account health, and collaborate with cross-functional teams to drive growth through localization strategies and data-driven optimization.

Available to hire

I am a performance-driven PPC specialist with extensive experience managing large multi-geo campaigns in the fintech space. I repeatedly outperform CPA targets, generate high-quality leads, and optimize campaigns based on net deposits and customer lifetime value (LTV). I excel in localization, tracking optimization, and CRM integrations to ensure accurate attribution and robust funnel performance.

I navigate policy restrictions in regulated markets across Meta, TikTok, and Google Ads, maintain account health, and collaborate with cross-functional teams to drive growth through localization strategies and data-driven optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
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Intermediate
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Intermediate
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Intermediate
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Work Experience

Online Solutions — SEO & PPC Specialist at Online Solutions
December 31, 2025 - July 21, 2025
Boosted SEO rankings & traffic through strategic optimizations. Managed high-ROI Google & Meta Ads campaigns. Cut CPC with data-led PPC tactics & A/B testing. Delivered insights via Google Analytics, Google Search Console & ad analytics.
Cyclades Villas — SEO & PAID Media Specialist at Cyclades Villas
December 31, 2025 - July 21, 2025
PPC campaign optimizations that supported the increase in online bookings. Implementation of SEO improvements that enhanced visibility and organic traffic. Planned and launched email marketing campaigns, increasing user engagement.
Cactus Digital Growth — Digital Marketing executive at Cactus Digital Growth
December 31, 2024 - July 21, 2025
Wrote SEO-focused content and created monthly content calendars for over 10 clients. Created, monitored, and adjusted Google and Meta campaigns, improving performance. Provided research and analysis to inform client strategies.
PPC Specialist at OneRoyal
September 1, 2025 - Present
Manage high-budget multi-geo PPC campaigns across Meta, TikTok, and Google Ads for fintech; optimize CPA, net deposits, and customer lifetime value (LTV); enhance lead quality via localization, segmentation, and conversion-focused optimization; coordinate tracking, CRM integrations, and funnel optimization to improve attribution; maintain account health and navigate policy restrictions in regulated markets.
Freelance Performance Marketer at CDX Scale
September 1, 2022 - Present
Provide paid media, SEO, and digital growth solutions for multiple brands and industries; manage campaign strategy, optimization, analytics, and performance reporting across platforms; develop localization and audience-targeting strategies for international campaigns.
SEO & PPC Specialist at Online Solutions
June 1, 2025 - August 1, 2025
Managed SEO and PPC campaigns for multiple client accounts across industries; optimized performance through keyword strategy, audience targeting, and conversion optimization; marketing automation, analytics reporting, and client growth strategies.
SEO & Paid Media Specialist at Villas Kyklades
January 1, 2024 - June 1, 2025
Executed technical, on-page, and off-page SEO strategies to improve search visibility, organic traffic, and website performance; contributed to ongoing optimization and campaign performance.
Digital Marketing Executive at Cactus Digital Growth
June 1, 2023 - November 1, 2023
Managed paid social campaigns focused on customer acquisition and brand visibility; optimized ad creatives, targeting, and budget allocation to improve ROAS and campaign performance; supported digital growth initiatives through data-driven marketing strategies; executed on-page and off-page SEO initiatives to improve visibility and traffic.

Education

BAS (Hons) at Cardiff Metropolitan University
January 1, 2020 - December 31, 2024
Bachelor of Science, Digital Marketing Management at Cardiff Metropolitan University
January 11, 2030 - May 23, 2026

Qualifications

Google Tag Manager Fundamentals — Google
January 1, 2023 - December 31, 2023
SEO Specialization — Coursera
January 1, 2023 - December 31, 2023
Fundamentals of Digital Marketing — Google
January 1, 2023 - December 31, 2023
Enhancing & Protecting Online Campaigns — Google
January 1, 2023 - December 31, 2023
Meta Certified Media Buying Professional
January 11, 2030 - May 23, 2026
Google Analytics Certification (GA4)
January 11, 2030 - May 23, 2026
Google Tag Manager Fundamentals
January 11, 2030 - May 23, 2026
Meta Conversions API Certification
January 11, 2030 - May 23, 2026
SEMrush SEO Toolkit Certification
January 11, 2030 - May 23, 2026
TikTok Media Buying Certification
January 11, 2030 - May 23, 2026
AI-Powered Performance Marketing Certification
January 11, 2030 - May 23, 2026
Marketing Analytics & Data Analysis Certification
January 11, 2030 - May 23, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services