Senior Social Media Strategist at ChangeMakers (formerly Believe Co: Partners, Brightworks)

Developed social strategies, playbooks, and campaign activations for health care, pharma, and CPG clients, driving measurable engagement and improved ROI. Conducted and synthesized social listening research and ongoing reporting to uncover insights guiding brand decisions. Partnered with creative, strategy, and media teams to execute high-performing campaigns. Managed content creators to develop and publish daily social content aligned to brand strategy. Engaged with community comments and feedback to ensure content resonated and identify opportunities. Led social media audits and competitive research, generating actionable insights for organic and paid social direction. Worked independently to move projects forward with minimal direction.

Social Media Specialist at Brightworks

Conducted social listening and delivered data-driven recommendations to optimize performance. Managed content creators and influencer partnerships to enhance brand visibility. Launched social campaigns and activations that expanded reach and drove engagement.

Social & Digital Strategist at Self-Employed

Developed social strategies and content plans for health care and real estate clients. Managed Facebook ad campaigns including audience targeting and performance optimization. Created daily social content and marketing collateral aligning brand messaging.

Social Media Manager at RedFlagDeals

Crafted social strategies across platforms, creating targeted content to engage audiences and drive growth. Developed and published daily social content that increased community engagement and reach. Engaged with community feedback to strengthen content strategy and identify opportunities. Coordinated campaigns and contests to attract audiences and increase traffic.

Project & Social Media Coordinator at Marshall Fenn Communications

Partnered with creative teams and managed content development across platforms. Facilitated social media training sessions sharing platform knowledge and best practices. Led social marketing projects for diverse clients, including Universal Pictures and Caesars Windsor.