PENGU Web3 Landing Page

PENGU was a character, webpage and marketing plan that was created for the Web3 Meme coin cycle in 2024. The art direction hinges on the use of CG felt to call towards a Claymation in order to stand out from the large number of illustrated and AI generated content pushes.

The unique art direction allowed our clients to better find social media marketers that were excited to work alongside the project for its lifespan.