Available to hire
I’m a Copywriter and Content Strategist passionate about crafting engaging storytelling for lifestyle brands and NGOs. I collaborate with creative teams to develop end-to-end social media strategies, transform complex services into shareable educational content, and maintain a consistent brand voice across platforms. I love turning ideas into polished, data-informed narratives that resonate with audiences and drive results.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Social Media Copywriter at Main Cantik Creative Agency
February 1, 2026 - May 1, 2026Developed social media strategies for lifestyle brands (Safari, Rana Grounds, Adore) and Yayasan Kasi; monitored daily trends and interactions to keep narratives relevant; collaborated with CD, AE, and Senior GD to ensure content execution aligned with briefs and timelines.
Content Creator & Copywriter at Val The Consultant Group
December 1, 2025 - February 1, 2026Managed end-to-end Instagram strategy and copywriting across Valove, Val The Consultant, and Premium Nanny; wrote KOL guidelines (scripts and captions); transformed consultancy services into shareable educational content with polished feed aesthetics; maintained brand tone and worked with the visual team to produce high-standard outputs.
Copywriter at Sidestream UK
September 1, 2025 - December 1, 2025Freelance copywriter focusing on social media copy, campaign concepts, and cross-team collaboration to deliver engaging content and campaign assets.
Social Media Specialist at Panenmaya Digital Consultant
March 1, 2023 - November 1, 2023Created copy visuals and captions for social media; uploaded content and engaged with followers; developed content calendars with other teams; produced performance reports; reported on social media events across platforms (Twitter, IG Story, LinkedIn, Facebook, TikTok, YouTube).
Copywriter & Content Creator at Loop Health Indonesia
December 1, 2022 - June 1, 2024Developed culture-driven content plans, copy, and video scripts for Instagram; led shoot production for brand video content and contributed to narrative consulting; collaborated with creative teams to deliver consistent brand storytelling.
Freelance Social Media at Loop Health Indonesia
July 1, 2022 - April 1, 2023Wrote collab content for social media and copy ads on WhatsApp; collaborated with the visual team to develop UX copy for app interfaces.
Social Media Content at Krona Digital Marketing Agency
June 1, 2022 - March 1, 2023Produced copy visuals and captions for Instagram clients; created KOL guidelines (scripts & captions) to support product launches; developed monthly content calendars; communicated ideas with clients and teams.
Copywriter (Freelance) at Krona Digital Marketing Agency
June 1, 2022 - March 1, 2023Led 360° campaigns across digital platforms by transforming consumer insights into emotionally resonant storytelling. Produced copy for landing pages, emails, ads, and blogs; developed content calendars; collaborated with creative, marketing, and senior teams; supported video production for brand content across diverse clients.
Copywriter at Toolbar Digital Communication
January 1, 2020 - May 1, 2022Created copy visuals and captions for social media brands; wrote KOL guidelines (scripts and captions); brainstormed ideas with the visuals team to execute content plans from the Social Media Manager; produced copy ads to promote social media brands.
Copywriter at PXi Indonesia
November 1, 2017 - January 1, 2020Wrote social media copy, scripts, and captions for KOLs; crafted campaign narratives and storylines; supported 360° campaign execution and cross-team collaboration; contributed to winning pitches for high-visibility campaigns (e.g., Saka Tonik & Systema).
Freelance Social Media at Trusmi FBT
July 1, 2017 - October 1, 2017Proofread social media content plans; developed KOL guidelines (scripts and captions) for product launches (Celebrity Cake Syahrini and Krisdayanti); produced reports analyzing content for Bandung Princess Cake & Bogor Princess Cake.
Copywriter at Kraftig Advertising
September 1, 2016 - December 1, 2016Wrote social media copy, scripts, captions for KOL-driven campaigns; supported creative direction and conceptual development; created content calendars; contributed to 360° campaign execution. Won pitches for creative campaigns such as Saka Tonik & Systema.
Education
Diploma in Business Administration at LPK Santa Maria College, Cirebon
January 11, 2030 - January 1, 2009Diploma in Business Administration at LPK SANTA MARIA COLLEGE CIREBON
January 11, 2030 - January 1, 2009Qualifications
Digital Skola Jakarta Mini Bootcamp – Strategic Copywriting for Digital Platforms and AI Automation
January 11, 2030 - July 6, 2026Top 3 Best Students (2025): Digital Skola - Strategic Copywriting & AI
January 11, 2030 - July 6, 2026Winner (2023): Pitching Project Telkomsel 'NextDev' (Campaign Storytelling)
January 11, 2030 - July 6, 2026Winner (2023): Pitching Project IKN
January 11, 2030 - July 6, 2026Winner (2020-2021): Pitching Project Socmed Sakatonik Liver and Systema
January 1, 2020 - January 1, 2021Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Education, Non-Profit Organization
Experience Level
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