Provided active customer service, including direct communication, sales, and professional consulting; built long-term relationships with customers; handled administrative tasks, stock checks, and ensured store standards and visual presentation; supported merchandising and daily operations.

Marketing & Content Consultant at ALDO Central

January 1, 2023 - January 1, 2024

Managed cross-channel marketing initiatives, content creation, and branding efforts; coordinated with external agencies; produced banners, visuals, and social content (Instagram, LinkedIn); optimized campaigns and tracked ROI across Meta and Google Ads.

Marketing Consultant at Fabio Gatto

January 1, 2023 - January 1, 2024

Developed and executed marketing strategies, created content, and supported campaigns; collaborated with external agencies; monitored performance and ROI, and contributed to brand visibility.

Marketing & Content Strategy Consultant at School To Go

January 1, 2024 - January 1, 2025

Specialised in creating performance-driven content and digital campaigns to support business growth, increase brand visibility, and deliver measurable results. Managed Google Ads and Meta Ads with a focus on precise targeting, cost optimization, and ROI. Experience across cosmetics clinics, law firms, and other industries; achieved higher conversion rates, improved budgets, and expanded customer base. Created detailed marketing assets and ensured consistent brand communication across channels.

Junior E-Shop Marketing Manager at Protetika

January 1, 2024 - January 1, 2025

Responsible for managing and developing the company’s e-shop as a key sales channel. Created SEO product descriptions and articles, contributed to marketing campaigns, collaborating with external agencies. Analyzed campaign results, monitored ROIs, and proposed optimizations. Built and optimized campaigns across various industries, including cosmetics clinics and law firms; achieved higher conversion rates, improved budgeting efficiency, and expanded customer bases. Created visual content and ensured consistent brand communication across all channels. Worked with CRM systems and email marketing to plan newsletters and automation flows.