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Hi, I'm Chuck Leupen, a passionate graphic and brand designer with experience working at various startups and companies. I specialize in building foundational branding elements and crafting digital content for both organic and paid media. I enjoy collaborating with teams to create cohesive marketing strategies and engaging visual experiences. Over the years, I've had the opportunity to lead marketing and brand design efforts for diverse projects, from website designs and pitch decks to event activations and merchandise. I'm always excited to blend creativity with strategy to deliver compelling brand stories.…Hi, I'm Chuck Leupen, a passionate graphic and brand designer with experience working at various startups and companies. I specialize in building foundational branding elements and crafting digital content for both organic and paid media. I enjoy collaborating with teams to create cohesive marketing strategies and engaging visual experiences. Over the years, I've had the opportunity to lead marketing and brand design efforts for diverse projects, from website designs and pitch decks to event activations and merchandise. I'm always excited to blend creativity with strategy to deliver compelling brand stories.

Chuck Leupen

Graphic Designer, Brand Designer, Creative Director, +2

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Hi, I'm Chuck Leupen, a passionate graphic and brand designer with experience working at various startups and companies. I specialize in building foundational branding elements and crafting digital content for both organic and paid media. I enjoy collaborating with teams to create cohesive marketing strategies and engaging visual experiences. Over the years, I've had the opportunity to lead marketing and brand design efforts for diverse projects, from website designs and pitch decks to event activations and merchandise. I'm always excited to blend creativity with strategy to deliver compelling brand stories.…Hi, I'm Chuck Leupen, a passionate graphic and brand designer with experience working at various startups and companies. I specialize in building foundational branding elements and crafting digital content for both organic and paid media. I enjoy collaborating with teams to create cohesive marketing strategies and engaging visual experiences. Over the years, I've had the opportunity to lead marketing and brand design efforts for diverse projects, from website designs and pitch decks to event activations and merchandise. I'm always excited to blend creativity with strategy to deliver compelling brand stories.

Available to hire

Hi, I’m Chuck Leupen, a passionate graphic and brand designer with experience working at various startups and companies. I specialize in building foundational branding elements and crafting digital content for both organic and paid media. I enjoy collaborating with teams to create cohesive marketing strategies and engaging visual experiences.

Over the years, I’ve had the opportunity to lead marketing and brand design efforts for diverse projects, from website designs and pitch decks to event activations and merchandise. I’m always excited to blend creativity with strategy to deliver compelling brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Graphic Designer at Various startups & companies

December 31, 2021 - August 2, 2025

Worked contract and full-time roles from 2019 to 2021 as a graphic designer, contributing design expertise across multiple projects and teams.

Freelance Brand Designer at Cal Design Company

January 1, 2018 - Present

Build foundational branding elements including logos, brand guidelines, and identity systems. Designed marketing materials such as pitch decks, landing pages, print and digital ads, annual reports, and sales one-pagers. Developed digital content including graphics, videos, and animations. Crafted brand stories through marketing strategy and activations like wayfinding, event banners, merchandise, stickers, and cycling jerseys.

Senior Marketing Creative at ArborXR

January 1, 2024 - Present

Managed and led marketing and brand design across website, social media, blog, events, and email marketing. Created asset libraries, templates, and resources to improve accessibility and speed of execution for the marketing team. Owned full website design experience from visual concept to production including asset creation, page building, web design, library building, short-form copy, long-form copy, SEO positioning, and more. Collaborated with CMO and demand generation team to build creative strategy in marketing and design assets from voice to visuals. Led art direction and curated photography for ad campaigns targeting enterprise and top university segments. Achievements include publishing and designing blog experience for 60+ blogs, creating Customer Success Stories web page in a two-week sprint, and ArborXR being featured in the Wall Street Journal.

Marketing Designer at Firstbase

December 31, 2023 - August 2, 2025

Owned design and UX for website updates, growth, and product pages. Partnered with the Product Design team to iterate and improve product UX. Designed new display ads that increased click-through rate by 4X in the first quarter. Created libraries and templates to sustain the visual brand across marketing channels such as organic/paid, email, communications, and web. Crafted brand positioning and messaging in various marketing channels and lifted social media engagement by 2%. Partnered with external agency to build paid media creative direction. Produced videos and hosted product tours for over 400 users. Designed marketing emails contributing to 30% revenue growth. Notable projects include Firstbase Reports and Firstbase Raise™ Web Launch, along with contributions to a Firstbase rebrand.