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I'm an Agile Product Marketer with 8+ years of experience driving end-to-end product launches across FMCG and consumer electronics in APAC markets. I excel at identifying market opportunities, validating product-market fit, and influencing roadmaps with data-driven insights. I'm known for high energy, adaptability, creativity, and strong collaboration, with a passion for innovation and continuous improvement. I’m now seeking a role in the UK to drive successful growth and impact, leveraging cross-functional leadership and a proven ability to optimize budgets and deliver measurable sales results.…I'm an Agile Product Marketer with 8+ years of experience driving end-to-end product launches across FMCG and consumer electronics in APAC markets. I excel at identifying market opportunities, validating product-market fit, and influencing roadmaps with data-driven insights. I'm known for high energy, adaptability, creativity, and strong collaboration, with a passion for innovation and continuous improvement. I’m now seeking a role in the UK to drive successful growth and impact, leveraging cross-functional leadership and a proven ability to optimize budgets and deliver measurable sales results.

Chuu K Thwel Nway

Product Marketer, Marketer, Growth Marketer, +3

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I'm an Agile Product Marketer with 8+ years of experience driving end-to-end product launches across FMCG and consumer electronics in APAC markets. I excel at identifying market opportunities, validating product-market fit, and influencing roadmaps with data-driven insights. I'm known for high energy, adaptability, creativity, and strong collaboration, with a passion for innovation and continuous improvement. I’m now seeking a role in the UK to drive successful growth and impact, leveraging cross-functional leadership and a proven ability to optimize budgets and deliver measurable sales results.…I'm an Agile Product Marketer with 8+ years of experience driving end-to-end product launches across FMCG and consumer electronics in APAC markets. I excel at identifying market opportunities, validating product-market fit, and influencing roadmaps with data-driven insights. I'm known for high energy, adaptability, creativity, and strong collaboration, with a passion for innovation and continuous improvement. I’m now seeking a role in the UK to drive successful growth and impact, leveraging cross-functional leadership and a proven ability to optimize budgets and deliver measurable sales results.

Available to hire

I’m an Agile Product Marketer with 8+ years of experience driving end-to-end product launches across FMCG and consumer electronics in APAC markets. I excel at identifying market opportunities, validating product-market fit, and influencing roadmaps with data-driven insights.
I’m known for high energy, adaptability, creativity, and strong collaboration, with a passion for innovation and continuous improvement. I’m now seeking a role in the UK to drive successful growth and impact, leveraging cross-functional leadership and a proven ability to optimize budgets and deliver measurable sales results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Product Manager (Smart Phone) at Thai Samsung Electronics (Myanmar Branch)

November 1, 2021 - September 1, 2024

Led go-to-market strategies for 12 new product launches (Galaxy A Series, M Series), increasing market share by 18% within three months of launch. Developed a five-year product roadmap for a $25B portfolio. Managed P&L at product and SKU level with pricing and cost-control measures. Conducted segmented consumer and market analyses to differentiate products against price-sensitive competitors. Created positioning and messaging to ensure consistency across marketing, sales, and retail channels. Led customer acquisition and retention initiatives (trade-in programs, affordability schemes, and Customer Care Plus), driving 25% new customer recruitment and improving switching behavior by 46%. Coordinated cross-functional teams to ensure 100% on-time launches and managed demand forecasts with Sales and Supply Chain. Launched Galaxy A05 “Oppa Phone” campaign, delivering 2.8x sell-out vs predecessor and 100% nationwide store coverage (1,035 stores). Executed a Regional HQ-driven switching ca

Assistant Category Development Manager at Unilever Myanmar

January 1, 2018 - April 1, 2021

Managed 5 brands (Lifebuoy, Lux, Family Care, Elan and Comfort) across nationwide traditional trade and modern trade channels, aligned with brand values. Developed a full-year Trade Activities Calendar including shopper- and channel-specific promotions, yielding an average 15% sales uplift during key promotional periods. Conducted competitive analyses and consumer research informing product differentiation and increasing brand engagement by 15%. Launched 8 new products with creative trade launch plans and events. Coordinated with nationwide distributor team for 100% SKU distribution. Led E-Lan offtake campaign in the fragmented Myanmar GT channels, increasing market share within 3 months and improving shopkeepers’ redemption rate (more than 7x the average).

Senior Merchandising Supervisor at City Holding Company Limited

October 1, 2016 - January 1, 2018

Oversaw merchandising for 25+ branches, maintaining a 98% compliance rate with corporate merchandising guidelines. Designed and implemented in-store promotional strategies for Toiletries products across 3 channels. Planned and executed in-store promotions, resulting in 15% sales growth during the holiday season and increasing product placement effectiveness.

Course Ambassador at Middlesex University

September 1, 2024 - September 1, 2025

Supported 150+ students by providing guidance on academic life and promoting university programs through peer engagement and social media outreach. Assisted in organizing 5+ university events, including open days and course talks.

Sale Advisor at Hennes & Mauritz (H&M)

October 1, 2024 - Present

Maintained 60% membership rate per shift, contributing to customer retention and loyalty. Delivered styling advice, ensuring well-organized displays and stock availability to optimize sales.

Sale Advisor at H&M

October 1, 2024 - Present

Provided styling advice and customer service; maintained 60% membership rate per shift, contributing to customer retention and loyalty. Ensured well-organized displays and stock availability to optimize sales.