Available to hire
I help startups and SaaS companies get more revenue from their existing traffic. With 8+ years of experience across paid campaigns and conversion optimization, I specialise in identifying and fixing conversion bottlenecks that sit between ads and revenue, landing pages, funnels, and checkout flows.
I work part-time with teams already running ads to increase conversions, lower CPA, and unlock more revenue without increasing ads spend.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing & UX Consultant at Conversion Haus / Freelance
January 1, 2024 - PresentDelivered a €170K+ revenue lift by optimizing checkout; designed and executed website design and SEO for Pots4u. Managed €150K+ budgets across Berlin-based SaaS and e-commerce projects, driving UX improvements and digital campaigns.
Global Marketing Lead at Talent Garden
January 1, 2019 - January 1, 2021Led strategic marketing and campaigns for 21 coworking campuses across Europe; drove undergraduate and postgraduate recruitment campaigns; produced large-scale events (e.g., Get Social conference with 600+ attendees).
Marketing Manager at Dublin City University Business School
January 1, 2017 - January 1, 2018Led marketing strategy, driving $6M+ in donations; built automated donor email flows to improve retention and repeat giving; developed content strategy with 10M+ organic reach; grew social following by 22K+; led major UX updates, landing page redesigns, and product improvements.
Marketing & CRO Consultant at Conversion Haus
January 1, 2024 - PresentManaged €150K budget across 21 coworking campuses. Led expansion marketing in five new cities (Dublin, Madrid, Vienna, Barcelona, Lille), achieving 75%+ occupancy across all new campuses within the first year. Worked closely with local teams to optimize landing pages and signup flows.
Marketing Manager at DonorSee
January 1, 2021 - December 31, 2024Led marketing for a global nonprofit SaaS platform; focused on paid campaigns and conversion optimization to increase revenue from existing traffic. Worked on ads, landing pages, funnels, and checkout flows to optimize performance.
Education
BA Marketing at Waterford Institute of Technology
January 1, 2010 - January 1, 2014MSc in Digital Marketing at Dublin City University Business School
January 1, 2015 - January 1, 2016MSc Digital Marketing at Dublin City University
January 1, 2015 - December 31, 2016BA Marketing at Waterford Institute of Technology
January 1, 2010 - December 31, 2014Qualifications
MSc in Digital Marketing
January 1, 2015 - January 1, 2016BA Marketing
January 1, 2010 - January 1, 2014MSc Digital Marketing
January 1, 2015 - December 31, 2016BA Marketing
January 1, 2010 - December 31, 2014Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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