I’m a results-driven marketer with 8+ years’ experience scaling startups, and SaaS platforms. I specialise in performance marketing, CRO, and UX, using data and customer insights to drive measurable growth. A strong all-rounder, I thrive in startup and scale-up environments where agility and decision-making matters, quickly figuring out what’s needed and delivering results across channels. I’ve worked in-house and freelance, building campaigns, funnels, and digital experiences that move businesses forward.

I’m a results-driven marketer with 8+ years’ experience scaling startups, and SaaS platforms. I specialise in performance marketing, CRO, and UX, using data and customer insights to drive measurable growth. A strong all-rounder, I thrive in startup and scale-up environments where agility and decision-making matters, quickly figuring out what’s needed and delivering results across channels. I’ve worked in-house and freelance, building campaigns, funnels, and digital experiences that move businesses forward.

Available to hire

I’m a results-driven marketer with 8+ years’ experience scaling startups, and SaaS platforms.

I specialise in performance marketing, CRO, and UX, using data and customer insights to drive measurable growth.

A strong all-rounder, I thrive in startup and scale-up environments where agility and decision-making matters, quickly figuring out what’s needed and delivering results across channels.

I’ve worked in-house and freelance, building campaigns, funnels, and digital experiences that move businesses forward.

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Language

English
Fluent

Work Experience

Marketing & UX Consultant at Conversion Haus / Freelance
January 1, 2024 - Present
Delivered a €170K+ revenue lift by optimizing checkout; designed and executed website design and SEO for Pots4u. Managed €150K+ budgets across Berlin-based SaaS and e-commerce projects, driving UX improvements and digital campaigns.
Global Marketing Lead at Talent Garden
January 1, 2019 - January 1, 2021
Led strategic marketing and campaigns for 21 coworking campuses across Europe; drove undergraduate and postgraduate recruitment campaigns; produced large-scale events (e.g., Get Social conference with 600+ attendees).
Marketing Manager at Dublin City University Business School
January 1, 2017 - January 1, 2018
Led marketing strategy, driving $6M+ in donations; built automated donor email flows to improve retention and repeat giving; developed content strategy with 10M+ organic reach; grew social following by 22K+; led major UX updates, landing page redesigns, and product improvements.

Education

BA Marketing at Waterford Institute of Technology
January 1, 2010 - January 1, 2014
MSc in Digital Marketing at Dublin City University Business School
January 1, 2015 - January 1, 2016

Qualifications

MSc in Digital Marketing
January 1, 2015 - January 1, 2016
BA Marketing
January 1, 2010 - January 1, 2014

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other