I help startups and SaaS companies get more revenue from their existing traffic. With 8+ years of experience across paid campaigns and conversion optimization, I specialise in identifying and fixing conversion bottlenecks that sit between ads and revenue, landing pages, funnels, and checkout flows. I work part-time with teams already running ads to increase conversions, lower CPA, and unlock more revenue without increasing ads spend.

I help startups and SaaS companies get more revenue from their existing traffic. With 8+ years of experience across paid campaigns and conversion optimization, I specialise in identifying and fixing conversion bottlenecks that sit between ads and revenue, landing pages, funnels, and checkout flows. I work part-time with teams already running ads to increase conversions, lower CPA, and unlock more revenue without increasing ads spend.

Available to hire

I help startups and SaaS companies get more revenue from their existing traffic. With 8+ years of experience across paid campaigns and conversion optimization, I specialise in identifying and fixing conversion bottlenecks that sit between ads and revenue, landing pages, funnels, and checkout flows.

I work part-time with teams already running ads to increase conversions, lower CPA, and unlock more revenue without increasing ads spend.

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Language

English
Fluent

Work Experience

Marketing & UX Consultant at Conversion Haus / Freelance
January 1, 2024 - Present
Delivered a €170K+ revenue lift by optimizing checkout; designed and executed website design and SEO for Pots4u. Managed €150K+ budgets across Berlin-based SaaS and e-commerce projects, driving UX improvements and digital campaigns.
Global Marketing Lead at Talent Garden
January 1, 2019 - January 1, 2021
Led strategic marketing and campaigns for 21 coworking campuses across Europe; drove undergraduate and postgraduate recruitment campaigns; produced large-scale events (e.g., Get Social conference with 600+ attendees).
Marketing Manager at Dublin City University Business School
January 1, 2017 - January 1, 2018
Led marketing strategy, driving $6M+ in donations; built automated donor email flows to improve retention and repeat giving; developed content strategy with 10M+ organic reach; grew social following by 22K+; led major UX updates, landing page redesigns, and product improvements.
Marketing & CRO Consultant at Conversion Haus
January 1, 2024 - Present
Managed €150K budget across 21 coworking campuses. Led expansion marketing in five new cities (Dublin, Madrid, Vienna, Barcelona, Lille), achieving 75%+ occupancy across all new campuses within the first year. Worked closely with local teams to optimize landing pages and signup flows.
Marketing Manager at DonorSee
January 1, 2021 - December 31, 2024
Led marketing for a global nonprofit SaaS platform; focused on paid campaigns and conversion optimization to increase revenue from existing traffic. Worked on ads, landing pages, funnels, and checkout flows to optimize performance.

Education

BA Marketing at Waterford Institute of Technology
January 1, 2010 - January 1, 2014
MSc in Digital Marketing at Dublin City University Business School
January 1, 2015 - January 1, 2016
MSc Digital Marketing at Dublin City University
January 1, 2015 - December 31, 2016
BA Marketing at Waterford Institute of Technology
January 1, 2010 - December 31, 2014

Qualifications

MSc in Digital Marketing
January 1, 2015 - January 1, 2016
BA Marketing
January 1, 2010 - January 1, 2014
MSc Digital Marketing
January 1, 2015 - December 31, 2016
BA Marketing
January 1, 2010 - December 31, 2014

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Non-Profit Organization