Mihail Cibotaru
I'm Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova.
About
I’m Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems.
I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.
- 3 years' experience
- Joined April 2026
Skills· 12
Languages
- EnglishAdvanced
- Romanian, Moldavian, MoldovanFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Retail
Work experience
Managed Meta and Google Ads campaigns across multiple client accounts spanning ecommerce brands and info-product businesses. Designed full-funnel paid acquisition systems, built revenue-diagnostic tools, and developed high-converting lead magnets. Set up and managed email marketing automations in Klaviyo and ActiveCampaign, and produced marketing creative assets independently using Figma, Photoshop, After Effects, and DaVinci Resolve.
Supported paid social and search campaigns across Meta and Google platforms, handled creative testing, audience research, and weekly reporting. Queried marketing databases with SQL, generated performance reports, and designed campaign creatives using Figma, Photoshop, and After Effects.
Planned and executed Meta and Google Ads campaigns for ecommerce and coaching clients; implemented conversion tracking across GA4 and Meta Pixel; built performance dashboards; improved cost-efficiency via structured A/B tests; managed email workflows across Klaviyo, Mailchimp, and ActiveCampaign.
Education
Certifications and awards
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