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I'm Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems. I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.…I'm Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems. I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.

Mihail Cibotaru

Performance Marketer, Growth Marketer, Product Marketer, +2

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I'm Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems. I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.…I'm Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems. I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.

Available to hire

I’m Mihail Cibotaru, a performance marketing leader based in Chisinau, Moldova. I manage Meta and Google Ads campaigns across multiple client accounts, spanning ecommerce brands and information products, and I design full-funnel paid acquisition systems.

I also optimize email automations and diagnose revenue leaks by leveraging analytics, SQL, and programming. With hands-on creative production skills in Figma, Photoshop, After Effects, and DaVinci Resolve, I take ideas from strategy to compelling creative, delivering measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Founder & Performance Marketing Lead at Lucrovis, United Kingdom

January 1, 2025 - Present

Managed Meta and Google Ads campaigns across multiple client accounts spanning ecommerce brands and info-product businesses. Designed full-funnel paid acquisition systems, built revenue-diagnostic tools, and developed high-converting lead magnets. Set up and managed email marketing automations in Klaviyo and ActiveCampaign, and produced marketing creative assets independently using Figma, Photoshop, After Effects, and DaVinci Resolve.

Performance Marketing Specialist at Freelance / Contract Clients, Remote

January 1, 2023 - December 31, 2024

Planned and executed Meta and Google Ads campaigns for ecommerce and coaching clients; implemented conversion tracking across GA4 and Meta Pixel; built performance dashboards; improved cost-efficiency via structured A/B tests; managed email workflows across Klaviyo, Mailchimp, and ActiveCampaign.

Digital Marketing Assistant at Agency / In-House

January 1, 2023 - December 31, 2023

Supported paid social and search campaigns across Meta and Google platforms, handled creative testing, audience research, and weekly reporting. Queried marketing databases with SQL, generated performance reports, and designed campaign creatives using Figma, Photoshop, and After Effects.