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Hi, I’m Cindy Chang. I’m a web and UX designer who loves crafting accessible, high-performing digital experiences. I thrive in cross-functional teams, translating brand goals into responsive designs and optimized user journeys using Figma and WordPress. My work focuses on elevating brand presence while driving meaningful results in lead generation and user engagement. I’m passionate about scalable content systems, mobile-first design, and inclusive experiences that align with brand identity and user needs. When I’m not designing, I explore design systems, run usability tests, and mentor others to strengthen our practice.…Hi, I’m Cindy Chang. I’m a web and UX designer who loves crafting accessible, high-performing digital experiences. I thrive in cross-functional teams, translating brand goals into responsive designs and optimized user journeys using Figma and WordPress. My work focuses on elevating brand presence while driving meaningful results in lead generation and user engagement. I’m passionate about scalable content systems, mobile-first design, and inclusive experiences that align with brand identity and user needs. When I’m not designing, I explore design systems, run usability tests, and mentor others to strengthen our practice.

Cindy Chang

Web Designer, UX Designer, UI Designer, +2

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Hi, I’m Cindy Chang. I’m a web and UX designer who loves crafting accessible, high-performing digital experiences. I thrive in cross-functional teams, translating brand goals into responsive designs and optimized user journeys using Figma and WordPress. My work focuses on elevating brand presence while driving meaningful results in lead generation and user engagement. I’m passionate about scalable content systems, mobile-first design, and inclusive experiences that align with brand identity and user needs. When I’m not designing, I explore design systems, run usability tests, and mentor others to strengthen our practice.…Hi, I’m Cindy Chang. I’m a web and UX designer who loves crafting accessible, high-performing digital experiences. I thrive in cross-functional teams, translating brand goals into responsive designs and optimized user journeys using Figma and WordPress. My work focuses on elevating brand presence while driving meaningful results in lead generation and user engagement. I’m passionate about scalable content systems, mobile-first design, and inclusive experiences that align with brand identity and user needs. When I’m not designing, I explore design systems, run usability tests, and mentor others to strengthen our practice.

Available to hire

Hi, I’m Cindy Chang. I’m a web and UX designer who loves crafting accessible, high-performing digital experiences. I thrive in cross-functional teams, translating brand goals into responsive designs and optimized user journeys using Figma and WordPress. My work focuses on elevating brand presence while driving meaningful results in lead generation and user engagement.

I’m passionate about scalable content systems, mobile-first design, and inclusive experiences that align with brand identity and user needs. When I’m not designing, I explore design systems, run usability tests, and mentor others to strengthen our practice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Intermediate

Work Experience

Web Designer at Digital Craft Consulting

September 1, 2025 - Present

Created polished, high-fidelity responsive web designs with interactions using Figma and WordPress, helping clients elevate brand identity and drive customer acquisition and engagement by increasing registration rates. Built and evolved visual hierarchy, interaction patterns, and SEO-driven, conversion-oriented practices by collaborating with SMB clients, ensuring designs align with brand identity and business goals. Presented and advocated strategic, user-centered design decisions while incorporating client feedback.

Designer at Coherence Protocol

June 1, 2025 - Present

Built design system and visual language with typography, colors, and interactive components, creating scalable standards for the website, B2B product interface, and investor materials. Designed and shipped the marketing website that translates complex technical concepts into intuitive, story-driven experiences clarifying the product’s vision, impact, and core technology. Created cohesive visual storytelling for pitch decks and infographics, communicating ideas like human–machine collaboration and GTM strategy, contributing to accelerator acceptance.

Web Content Assistant at University of Pennsylvania Libraries

September 1, 2024 - May 1, 2025

Produced high-quality, user-centered web experiences with polished content and visual hierarchy using Drupal. Coordinated with marketing, strategic communication, tech teams, and stakeholders to ensure websites align with departmental goals and branding for all users. Enhanced email marketing campaigns, improving click-through rates and engagement metrics.

UX Design Intern at ChristianaCare

June 1, 2024 - August 1, 2024

Redesigned data collection and documentation workflows across two healthcare software platforms with PMs, engineers, content, and analysts, enabling faster task completion during a critical event. Delivered 40+ prototypes with interactions and components and validated through 15 usability tests with direct users, achieving an 88% task success rate. Led product and competitor audits to identify usability issues and opportunities for a new AI-powered feature for emergency event recording software, presenting a design proposal that secured 100% buy-in from leadership. Collaborated cross-functionally with the Innovation team to define design strategy, UI specifications, and product roadmap aligned with user needs and compliance standards.

Digital Experience Designer at University of California, San Diego

March 1, 2022 - March 1, 2023

Optimized websites, mobile experiences, and digital signage viewed by 6,000+ users, improving clarity and accessibility across touchpoints through inclusive design and clear information architecture. Ensured WCAG-compliant, consistent, and responsive experiences using CMS tools and HTML/CSS. Conducted 20+ stakeholder interviews and usability tests to guide navigation structure, content hierarchy, and feature prioritization for a broad campus-wide audience.

Digital Experience and UX Designer at University of California, San Diego

March 1, 2022 - March 1, 2023

Optimized websites, mobile experiences, and digital signage viewed by 6,000+ users; improved clarity and accessibility across touchpoints through inclusive design and clear information architecture. Ensured WCAG-compliant, consistent, and responsive experiences using CMS tools and HTML/CSS. Conducted 20+ stakeholder interviews and usability tests to guide navigation structure, content hierarchy, and feature prioritization for a campus-wide audience.