I'm Cindy Hilliard, a brand designer with 15+ years of experience developing integrated campaigns across digital, print, and retail. I turn strategy into creative that builds strong brands and drives results, combining big-picture thinking with hands-on direction to produce cohesive, on-brand work. I'm passionate about translating strategy into visual systems, guidelines, and compelling e-commerce experiences—from Amazon storefronts to packaging and digital campaigns. I value collaboration, process discipline, and storytelling that connects strategy to execution.…

Cindy Hilliard

I'm Cindy Hilliard, a brand designer with 15+ years of experience developing integrated campaigns across digital, print, and retail. I turn strategy into creative that builds strong brands and drives results, combining big-picture thinking with hands-on direction to produce cohesive, on-brand work. I'm passionate about translating strategy into visual systems, guidelines, and compelling e-commerce experiences—from Amazon storefronts to packaging and digital campaigns. I value collaboration, process discipline, and storytelling that connects strategy to execution.…

Available to hire

I’m Cindy Hilliard, a brand designer with 15+ years of experience developing integrated campaigns across digital, print, and retail. I turn strategy into creative that builds strong brands and drives results, combining big-picture thinking with hands-on direction to produce cohesive, on-brand work.

I’m passionate about translating strategy into visual systems, guidelines, and compelling e-commerce experiences—from Amazon storefronts to packaging and digital campaigns. I value collaboration, process discipline, and storytelling that connects strategy to execution.

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Work Experience

Creative Director/Owner at Big Picture Design Co.
July 1, 2024 - Present
Lead the complete visual identity design for CPG brands including brand identity, online retail listings, storefront content, product packaging, brand guidelines, and catalogs. Developed creative strategy and executed online creative projects. Designed on-brand packaging, print and digital marketing, website and e-commerce content, and Amazon listing images, A+ content, and brand storefronts. Created mockups of products and packaging for e-commerce and marketing use.
Freelance Art Director/Designer
June 30, 2024 - August 21, 2025
Led creative direction and design strategy for various clients with a focus on brand identity and guidelines, product packaging, online retailer listings, storefront content (Amazon and Walmart), e-commerce advertising, and print catalogs. Managed multichannel creative projects including packaging, print and digital marketing, and e-commerce content. Directed product and lifestyle photo shoots, wrote copy for packaging and infographics, and maintained online retailer assets.
Sr. Design Manager at Learning Resources
October 31, 2024 - August 21, 2025
Managed up to eight designers, copywriters, and freelancers both remotely and in person. Oversaw the creative process for digital marketing content for three brands along with product packaging, print catalogs, and tradeshow graphics. Directed product and lifestyle photo and video shoots, ensuring on-brand deliverables that met strategic objectives. Led contract negotiations and communication with freelancers and creative talent. Collaborated cross-functionally with marketing and product teams to ensure timely delivery of assets and presented designs to senior leadership.
Design Manager at Learning Resources
January 31, 2020 - August 21, 2025
Led design and content creation for multichannel marketing including packaging, print and digital advertising, paid social, website, and e-commerce content. Directed photo shoots and ensured creative met brand guidelines and objectives.
Senior Graphic Designer at Learning Resources
February 1, 2013 - August 21, 2025
Designed product components, packaging, marketing collateral, e-commerce assets, and trade show graphics. Retouched and color corrected digital photography. Assisted with photo shoot direction and mentored junior team members.
Graphic Designer at Learning Resources
July 1, 2006 - August 21, 2025
Designed marketing collateral and product packaging while gaining skills in layout and typography. Worked on branded packaging lines and annual catalogs.
Junior Graphic Designer at Learning Resources
July 1, 2003 - August 21, 2025
Supported design projects including digital photography retouching and assisting photo shoot direction. Gained foundational experience in graphic design.
Creative Director/Brand Designer at Big Picture Design Co.
July 1, 2024 - Present
Lead creative direction and brand development for consumer and lifestyle clients, shaping visual storytelling across digital, print, and e-commerce channels. Manage brand identities, guidelines, and e-commerce content; collaborate with clients to define direction and ensure on-brand execution.
Freelance Art Director/Designer at Various Clients
January 1, 2015 - January 1, 2024
Led creative direction and design strategy for multiple clients, including brand identity, packaging, e-commerce content, and print catalogs. Directed multichannel campaigns, established visual brand guidelines, and produced Amazon and Shopify assets with strong storytelling.
Sr. Design Manager at Learning Resources
February 1, 2020 - October 1, 2024
Led a multidisciplinary design team (remote and in-person) supporting three brands across retail, digital, and print channels. Mentored team members, managed external vendor relationships, and coordinated cross-functionally with marketing, product, sales, and leadership to deliver packaging, campaigns, and e-commerce content.
Design Manager at Learning Resources
February 1, 2013 - February 1, 2020
Managed design initiatives for three brands across retail, digital, and print channels. Built brand guidelines for print and digital media, oversaw a team of designers, and partnered with cross-functional teams to deliver packaging, catalogs, and digital content.
Sr. Graphic Designer at Learning Resources
July 1, 2006 - February 1, 2013
Conceptualized and designed product packaging, marketing collateral, e-commerce assets, and trade show graphics; directed photoshoots and mentored junior team members.
Graphic Designer at Learning Resources
July 1, 2003 - July 1, 2006
Designed catalog layouts and promotional print materials; retouched photography for print and digital applications; assisted with photo shoots including talent selection and wardrobe.
Jr. Graphic Designer at Learning Resources
July 1, 2001 - July 1, 2003
Promoted to senior designer; contributed to branded packaging lines and annual catalogs; gained experience directing photoshoots and mentoring junior designers.

Education

Associate Degree, Graphic Design at Gateway Technical College
January 11, 2030 - August 21, 2025
Associate Degree, Graphic Design at Gateway Technical College
January 11, 2030 - January 4, 2026

Qualifications

Certified Nutritional Therapy Practitioner
January 1, 2017 - August 21, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services
    paper Package Design—Fine Motor Friends Toys (Learning Resources)

    This line of toddler toys from Learning Resources was developed to help 2-3 year olds develop fine motor skills. The branded packaging is clean and simple, allowing the fun, colorful products to be prominent.

    paper Branding—Braize

    Braize had a logo but tasked us with branding them as a premium product line primarily for e-commerce. Based on the brand’s logo, we expanded the color palette and added graphic elements and photo direction, which resulted in a cohesive and impactful brand identity. The visual branding has been carried out across photography, website, Amazon content, and packaging. Because of the brand’s packaging, Braize was able to seamlessly expand into brick-and-mortar retail.

    paper Holiday Campaign-Learning Resources

    Learning Resources is an award-winning educational toy manufacturer. The 2024 holiday campaign was designed to increase sales during Q4. The campaign was designed to add a fun, holiday twist to the overall brand and coordinate with existing assets. The holiday creative was utilized on the Learning Resources website, Amazon, email marketing, paid ads, and social media.

    paper Branding—new to me Resale Shop

    New to Me is an online resale shop specializing in brand-name & designer clothes and accessories. They needed updated branding to reflect it’s fun, vintage aesthetic while maintaining a designer, upscale feel. Their new logo, color palette, and design elements capture the store’s bright ’70s vintage flair and their unique charm.

    paper Branding—Amara Natural Candles

    Amara produces high-quality nature-inspired candles scented with natural ingredients. Amara had a great product but needed visual branding that appealed to its target audience of women 25-50 that prioritze their health and clean living. We developed visual branding with a soft, natural color palette inspired by the mountain and coastal scents of the candles.