Available to hire
In my 10 years of experience, I have a lot of experience in Digital marketing and my role was wide-varied from being a digital strategist, Digital & project manager, to account manager. In other words, I am experienced in running an end to end digital marketing campaign from creating strategies, project management, production, execution, and improvement. I have worked for many big brands in the past 10 years, either in agencies, digital consultant, Brand companies, and Big E-commerce company. Here’s a few of my portfolios showcasing my project management, digital marketing strategy, and media plan creation skill : Website not available. Sign in: https://www.twine.net/signup
I wish my experiences could be a great help for your company.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Digital Marketing Consultant at Shopee Mall, Shopee Indonesia
July 1, 2022 - July 1, 2022Provided consultations to Shopee Mall brands across SEA on digital marketing strategy; developed media plans and budget allocations for channels including CPC, CPA, CPM, and in-app/social/Google ads to achieve GMV targets; advised on optimal digital channels to maximize ROI.
Head of Marketing Digital at Hakuhodo Digital
June 1, 2020 - June 1, 2020Identified consumer insights through research and surveys; created digital strategies aligned with brand objectives; monitored performance marketing results and defined next steps to optimize reach, engagement, CTR, and conversions. Built a digital ecosystem/journey and a consumer loyalty program on the brand’s website to encourage ongoing engagement.
Head of Digital at PT Amerta Indah Otsuka (Pocari Sweat)
February 28, 2019 - February 28, 2019Amplified Pocari Sweat digital campaigns through digital platforms (re-positioning, re-branding, development strategy); managed digital budget; developed media placement strategy; led internal teams and external agencies to optimize all Pocari Sweat digital assets.
Digital Marketing Consultant at Digital Asia SEA
October 1, 2018 - October 1, 2018Led teams in Indonesia, Singapore, and Malaysia to execute digital activations across three markets; delivered campaigns based on strategy and KPIs; optimized campaigns across digital channels to maximize reach and engagement; prepared cost estimates and budgets; created reports and insights to inform future optimizations; built a digital ecosystem/journey and loyalty program ideas.
Account Executive at Mirum Agency
August 31, 2015 - August 31, 2015Managed digital campaigns from development through production to implementation; led brainstorming sessions for digital strategy; executed campaigns aligned with objectives and KPIs; managed budgets and delivered on schedule.
Marketing Research at Insto Eye Drop / Blitz Megaplex Theatre (CGV)
July 1, 2014 - July 1, 2014Conducted data analysis for FGDs and market research; presented findings to senior researchers with recommendations for brand innovation; collaborated on digital campaign strategy for brands such as Insto Eye Drop and Blitz Megaplex Theatre.
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October 1, 2021 - July 1, 2022Provided consultations to Shopee Mall Brands across SEA to achieve sales targets and optimize digital marketing strategies. Created media plans to allocate budgets to the most effective digital channels (CPC, CPM, CTR, App Ads, social media ads, Google Ads). Monitored and analyzed month-to-month performance to improve strategy and delivered brand review reports.
Senior Strategic Planner at Hakuhodo Digital
March 1, 2019 - June 1, 2020Led the Indonesia, Singapore, and Malaysia teams on digital activations for major brands; developed digital strategies and KPIs; prepared budgets and ROI estimations; created digital ecosystems and consumer journeys; presented recommendations to clients. Managed campaigns for Mattel SEA, Mattel Asia Pacific, Thomas & Friends, Johnson & Johnson Indonesia, Listerine, and Clean & Clear.
Account Executive at Mirum Agency (Under WPP Global)
July 1, 2014 - August 1, 2015Managed the digital campaign lifecycle from development through production to implementation. Led brainstorming sessions for digital strategy, ensured delivery according to timeline and KPI targets, and prepared cost and budget estimates for all digital campaigns.
Digital Marketing Consultant SEA at Digital Asia (SEA-based agency)
September 1, 2016 - October 1, 2018Led the SEA team across Indonesia, Singapore, and Malaysia to run digital activations in three markets. Delivered campaigns based on a defined strategy and KPIs, developed digital ecosystems and journeys, and calculated ROI tests and budgets. Created reports and recommendations for digital campaigns and built next-step strategies to optimize reach, engagement, CTR, and conversions.
Marketing Consultant SEA at Digital Asia (SEA-based agency)
November 1, 2018 - February 28, 2019Expanded and advanced brand campaigns through digital platforms; re-positioned and re-branded brands and developed digital marketing strategies; managed budgets and optimization plans across three countries and produced reports to guide future campaigns.
Digital Marketing Consultant at Shopee Mall Indonesia
October 2, 2021 - July 2, 2022Provided consultations to all Shopee Mall Brands across SEA, developing media plans and budgets across CPC, CPA, CPM, CTR, in-app/social media ads and Google Ads to achieve GMV targets. Recommended digital ad strategies based on audience behavior within e-commerce and social platforms. Monitored and analyzed month-to-month brand performance to drive improvements and built a comprehensive brand review report.
Head of Marketing at Hakuhodo Digital
March 1, 2019 - June 30, 2020Led digital marketing efforts for a multinational advertising firm, overseeing marketing strategy and digital optimizations across Indonesia, Singapore, and Malaysia. Managed budgets, developed data-driven activation plans, and guided cross-functional teams to deliver integrated campaigns.
Digital Marketing Consultant at Pocari Sweat (Amerta Indah Otsuka)
November 1, 2018 - February 28, 2019Amplified Pocari Sweat’s digital campaigns, aligning brand activations with digital channels and cross-channel integration. Managed and optimized digital assets and campaigns in the Jakarta market.
Digital Marketing Consultant at Johnson & Johnson Indonesia (Johnson Baby, Listerine, Clean & Clear)
July 1, 2014 - August 31, 2015Led digital campaigns for multiple J&J brands, delivering insights, optimizing channels, and driving brand performance against KPIs.
Market Research Analyst at FGD (Insto Eye Drop, Blitz Megaplex Theater – CGV)
February 1, 2014 - July 31, 2014Conducted qualitative and quantitative market research (FGD) and consumer insights for brand activation, reporting to senior marketing leadership. Proposed recommendations and contributed to brand innovation.
Digital Marketing Consultant at Shopee Mall, Shopee Indonesia
October 1, 2021 - July 1, 2022Provided consultations to Shopee Mall brands in SEA across countries (Categories: FMCG, beauty, health, telecom, electronics, etc) to define digital marketing strategy and achieve sales targets. Created media plans allocating budgets to the most effective digital channels (CPC, CPA, CPM, CTR; in-app ads/social media ads/Google Ads). Monitored and analyzed month-to-month performance to optimize strategy and prepare brand review reports. Set and calculated KPIs for campaigns.
Digital Marketing Consultant SEA (ID, SG, MY) at Amerta Indah Otsuka (Pocari Sweat)
March 1, 2019 - June 1, 2020Identified consumer insights and trends; led digital activations across Indonesia, Singapore and Malaysia; built digital ecosystems and customer journeys; created budgets and cost estimations for campaigns; set KPIs and guided optimization.
Digital Marketing Consultant SEA (ID, SG, MY) at Mirum Agency SEA
September 1, 2016 - October 1, 2018Led teams in Indonesia, Singapore & Malaysia to run digital activations for 3 countries; delivered campaigns aligned with strategy and KPI; created cost and budget estimations for all digital campaigns; designed digital ecosystems/journeys and monitored performance to optimize.
Marketing Research at Johnson & Johnson Indonesia (Brands: Johnson's Baby, Listerine, Clean & Clear)
February 1, 2014 - July 1, 2014Handled marketing research projects for Johnson & Johnson Indonesia brands; delivered consumer insights and data-driven recommendations to guide marketing strategy.
Digital Marketing Consultant at Shopee Mall Brand Solutions, Shopee Indonesia
October 1, 2021 - July 1, 2022Provided consultations to Shopee Mall Brands across SEA teams and countries. Shaped digital marketing strategies to achieve sales targets, developed media plans across digital channels (e.g., CPC/CPA/CPM/CTR), allocated budgets to the most effective channels, and monitored month-by-month performance to optimize campaigns. Created brand review reports and KPI-based optimization plans.
Head of Digital at PT Amerta Indah Otsuka (Pocari Sweat)
November 1, 2018 - February 1, 2019Amplified brand campaigns strategy through digital platforms (re-positioning, re-branding, and development strategy). Reported directly to Head of Marketing and Marketing Director. Managed the digital marketing budget, optimized media placements, and developed audience-based strategies. Led internal teams and agencies to optimize all Pocari Sweat digital assets.
Senior Strategic Planner at Digital Asia SEA
September 1, 2016 - October 1, 2018Led the team in Indonesia, Singapore, and Malaysia to run digital activations across three countries. Delivered campaigns based on strategy and KPI, managed digital platforms aligned to brand objectives, and calibrated KPIs for campaigns for brands including Mattel SEA, Mattel Asia Pacific, Thomas & Friends, CIFOR, The Time Place, and more.
Senior Digital Marketing Consultant at Hakuhodo Digital
March 1, 2019 - June 1, 2020Led digital activations and campaigns for SEA markets, including budgeting, media placements, and coordination with internal teams and agencies to optimize digital assets and deliver against client KPIs.
Digital Marketing Consultant at Digital Asia (SEA), Singapore & Indonesia
September 1, 2016 - October 1, 2018Led a regional team in Indonesia, Singapore, and Malaysia to run digital activations across three countries. Delivered campaigns based on strategy and KPIs; optimized digital platforms to meet brand objectives; created ROI and KPI tracking for campaigns; set and calculated KPIs.
Account Executive at Mark Talent (Mark Talent), Jakarta
February 1, 2014 - July 1, 2014Managed digital campaigns from development to production to implementation; conducted brainstorming sessions for digital strategy; delivered campaigns aligned with strategy and KPIs; worked with brands such as Johnson & Johnson Indonesia, Johnson Baby, Listerine, and Clean & Clear; managed budgets for digital campaigns.
Education
Bachelor of Arts (BA), Psychology at Atma Jaya Catholic University
January 11, 2030 - November 28, 2025Master of Business Administration (MBA) at Eastern University (Philadelphia, United States)
January 11, 2030 - November 28, 2025Master of Business Administration (MBA) at Eastern University, Philadelphia, United States
January 1, 2013 - January 1, 2026Bachelor of Arts (BA) in Psychology at Atma Jaya Catholic University, Jakarta, Indonesia
January 11, 2030 - December 30, 2025Master of Business Administration (MBA) at Eastern University, Philadelphia, United States
January 11, 2030 - December 30, 2025Bachelor of Arts (BA), Psychology at Atma Jaya Catholic University, Jakarta, Indonesia
January 11, 2030 - January 15, 2026Master of Business Administration (MBA) at Eastern University, Philadelphia, United States
January 1, 2013 - January 1, 2026Bachelor of Arts (BA), Psychology at Atma Jaya Catholic University, Jakarta, Indonesia
January 11, 2030 - January 15, 2026Master of Business Administration (MBA) at Eastern University, Philadelphia, United States
January 11, 2030 - January 15, 2026Bachelor of Arts (BA), Psychology at Atma Jaya Catholic University, Jakarta, Indonesia
January 11, 2030 - March 2, 2026Master of Business Administration (MBA) at Eastern University, Philadelphia, United States
January 11, 2030 - March 2, 2026Qualifications
Leadership and Organizational Training
January 11, 2030 - December 30, 2025HubSpot Academy Certification: Digital Marketing
January 1, 2016 - January 15, 2026Leadership & Organizational Training
January 1, 2013 - January 15, 2026HubSpot Academy Certification
January 1, 2016 - March 2, 2026Leadership and Organizational Training
January 1, 2013 - March 2, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Consumer Goods, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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