I’m Cindy Tshivhasa, a charismatic Social Media Specialist and MBA candidate with six years of marketing experience. My core focus is social media strategy, brand campaign development and influencer marketing.I’m also passionate about languages, speaking eight of South Africa’s 11 beautiful languages, and I’m currently adding German, French, Hungarian and Mandarin to that list.

I’m Cindy Tshivhasa, a charismatic Social Media Specialist and MBA candidate with six years of marketing experience. My core focus is social media strategy, brand campaign development and influencer marketing.I’m also passionate about languages, speaking eight of South Africa’s 11 beautiful languages, and I’m currently adding German, French, Hungarian and Mandarin to that list.

Available to hire

I’m Cindy Tshivhasa, a charismatic Social Media Specialist and MBA candidate with six years of marketing experience. My core focus is social media strategy, brand campaign development and influencer marketing.I’m also passionate about languages, speaking eight of South Africa’s 11 beautiful languages, and I’m currently adding German, French, Hungarian and Mandarin to that list.

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Language

English
Fluent
German
Intermediate
French
Intermediate
Hungarian
Intermediate

Work Experience

Influencer Manager & Social Media Strategist at Nestlé ESAR
January 1, 2022 - Present
Managed 7 influencer campaigns, matched Nestlé with the right influencers, assisted in local launch of a European brand, and briefed/approved innovative content tailored to campaign goals and target market.
Brand Strategist at The Culture Foundry Co
December 1, 2021 - October 22, 2025
Researched and moderated 3-hour sustainability sessions for Nigeria (skincare & beauty) for L'Oreal UK; collaborated with The Forge UK on Avon Market SA & Russia via interviews and presenting findings; provided strategic recommendations and launch for Johannesburg nightlife for Jagermeister's Night Embassy; identified key players and COVID effects across 7 sub-cultures.
Social & Digital Media Specialist at Momentum Metropolitan Group
November 1, 2022 - October 22, 2025
Writer, strategist, community manager and trend reporter across campaigns including Lesedi Awards, Financial Year-End results and Leadership Summit; created engaging content and trend reports analyzing performance and generating innovative ideas for the financial sector.
Founder at Royal T Crowns
September 1, 2021 - October 22, 2025
Created employment and training opportunities for employees working for and outsourced by Royal T Crowns; handled production, logistics, supply chain, campaign management & design.
Earned & Social Media Strategist at UJET International
October 1, 2020 - October 22, 2025
Researched and implemented winning social media strategies to increase viewership and fans; part of UJET team at EICMA 2019 in Milan; created social content calendars and amplified digital touch points for brand in and outside Europe; liaised with print and TV media outlets and wrote copy for all company communications.
CEO at Allied Ellipses
November 1, 2020 - October 22, 2025
Focused on developing and improving digital presence for SMMEs in South Africa; delivered digital content strategy for major brands including H&M, Skyy Vodka and The Health Alliance of South Africa.
Digital Lead at Saatchi & Saatchi, Cape Town
December 1, 2018 - October 22, 2025
Grew SA's digital presence by over 600% in 9 months; developed and created new digital content; grew the digital business from 1 to 5 clients; led client pitches and managed social accounts for multiple campaigns.
Brand Strategist at The Jupiter Drawing Room, Cape Town
November 1, 2017 - October 22, 2025
Brand management for leading car manufacturers; managed presence on social platforms; conducted field research for digital mobile apps; developed content for SA broadcasters and provided brand strategy for key accounts.
Intern Brand Strategist at Woolworths Head Office, Cape Town
January 1, 2017 - October 22, 2025
Brand strategist during co-op; oversaw and created brand communications for in-house brands across 200+ stores.
Junior Brand Strategist at Trudon/Yellow Pages, Johannesburg
July 1, 2015 - October 22, 2025
Holiday work conducting customer-based research for Yellow Pages smartphone app; performed general office administration tasks.
Influencer Manager & Social Media Strategist at Nestlé ESAR, Johannesburg
January 1, 2022 - Present
Managed 7 campaigns, matching Nestlé with the right influencers. Assisted in local launch of a European brand. Briefed and approved on innovative content suitable to campaign and target market.
Social & Digital Media Specialist at Momentum Metropolitan Group, Remote
September 1, 2021 - November 30, 2022
Writer, strategist, community manager and trend reporter across various campaigns including Lesedi Awards, Financial Year-End results and Leadership Summit. Create engaging content and trend reports analyzing performance and generating innovative ideas for financial sector.
Founder at Royal T Crowns, Johannesburg
June 1, 2020 - September 30, 2021
Created employment and training opportunities for employees working for and outsourced by Royal T Crowns. Handled production, logistics, supply chain, campaign management & design.
Earned & Social Media Strategist at UJET International, Luxembourg
November 1, 2019 - October 31, 2020
Part of Ujet Team at EICMA 2019 stationed in Milan, Italy. Researched and implemented winning social media strategies to increase viewership and fans. Part of TV team for France -5 La Quotidienne for shoot in Paris, France. Generated exciting social media content through content calendars for the different platforms using static and video. Created and amplified digital touch points for brand in and outside of Europe. Liaised with print and TV media outlets to feature product on respective channels; e.g. AutoRegion, Germany. Wrote copy for all company communication, web, print, socials and content creation.
CEO at Allied Ellipses, Remote
December 1, 2018 - November 30, 2020
Focused on developing and improving digital presence for SMMEs in South Africa. Digital Content Strategy for H&M, Skyy Vodka, The Health Alliance of South Africa, The Johannesburg Theatre, Rainbow Experiential Marketing Cape Town & Phungo Inc Law Firm.
Digital Lead at Saatchi & Saatchi, Cape Town
December 1, 2017 - December 31, 2018
Grew Saatchi and Saatchi South Africa’s digital presence significantly; more than 600% in 9 months. Developed and created new and engaging digital content. Grew the digital business from 1 to 5 clients. Involved in presenting various client pitches. Started and managed all client social accounts & managed junior and senior digital team. Led various digital campaigns for customers with triple digit growth rates.
Brand Strategist (Internship) at Woolworths Head Office, Cape Town
November 1, 2016 - January 31, 2017
Brand Strategist for 3 month Co-op service. Overseeing and creating brand communication for various in-house brands for all 200 + Woolworths stores across South Africa.
Junior Brand Strategist at Trudon/Yellow Pages, Johannesburg
June 1, 2014 - July 31, 2015
Holiday work doing customer based research for Yellow Pages smartphone app. General Office administration tasks.

Education

MBA at Hult International Business School (London campus)
July 1, 2021 - October 22, 2025
BA in Business Administration & Brand Building Management at Vega School of Brand Leadership, Cape Town
January 1, 2014 - December 1, 2016
Higher Certificate in Creative Development at Vega School of Brand Leadership, Johannesburg
January 1, 2013 - December 1, 2013
Matric at The National School of The Arts, Johannesburg
January 1, 2009 - December 1, 2012
MBA at Hult International Business School, London
July 1, 2021 - January 2, 2026
BA Business Administration & Brand Building Management at Vega School of Brand Leadership, Cape Town
January 1, 2014 - December 31, 2016
Higher Certificate in Creative Development at Vega School of Brand Leadership, Johannesburg
January 1, 2013 - December 31, 2013
Matric at The National School of The Arts, Johannesburg
January 1, 2009 - December 31, 2012

Qualifications

TEFL
August 1, 2017 - October 1, 2017
Google Ads Display Certification
September 1, 2020 - November 1, 2020
Global Leadership and Women In Business Scholarship
July 1, 2021 - October 22, 2025
TEFL
August 1, 2017 - October 31, 2017
Google Ads Display Certification
September 1, 2021 - November 1, 2021

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Travel & Hospitality