Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Commercially-driven global marketing executive with 12+ years architecting high-performance paid media ecosystems for world-class enterprise brands. Trusted by organisations including KLM, Netflix, MasterCard, Pfizer, Walmart and Amazon to deliver measurable business growth across EMEA, LATAM, APAC and North America. Brings boardroom-level strategic clarity together with a relentless focus on execution, translating media investment into revenueimpact, building international teams of excellence, and driving transformational digital programmes at scale.…Commercially-driven global marketing executive with 12+ years architecting high-performance paid media ecosystems for world-class enterprise brands. Trusted by organisations including KLM, Netflix, MasterCard, Pfizer, Walmart and Amazon to deliver measurable business growth across EMEA, LATAM, APAC and North America. Brings boardroom-level strategic clarity together with a relentless focus on execution, translating media investment into revenueimpact, building international teams of excellence, and driving transformational digital programmes at scale.

Renato Cinelli





Commercially-driven global marketing executive with 12+ years architecting high-performance paid media ecosystems for world-class enterprise brands. Trusted by organisations including KLM, Netflix, MasterCard, Pfizer, Walmart and Amazon to deliver measurable business growth across EMEA, LATAM, APAC and North America. Brings boardroom-level strategic clarity together with a relentless focus on execution, translating media investment into revenueimpact, building international teams of excellence, and driving transformational digital programmes at scale.…Commercially-driven global marketing executive with 12+ years architecting high-performance paid media ecosystems for world-class enterprise brands. Trusted by organisations including KLM, Netflix, MasterCard, Pfizer, Walmart and Amazon to deliver measurable business growth across EMEA, LATAM, APAC and North America. Brings boardroom-level strategic clarity together with a relentless focus on execution, translating media investment into revenueimpact, building international teams of excellence, and driving transformational digital programmes at scale.

Available to hire

Commercially-driven global marketing executive with 12+ years architecting high-performance
paid media ecosystems for world-class enterprise brands. Trusted by organisations including
KLM, Netflix, MasterCard, Pfizer, Walmart and Amazon to deliver measurable business
growth across EMEA, LATAM, APAC and North America. Brings boardroom-level strategic
clarity together with a relentless focus on execution, translating media investment into revenueimpact, building international teams of excellence, and driving transformational digital
programmes at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Global Paid Social Manager at Dentsu

July 1, 2024 - Present

Orchestrate global paid social strategy for KLM, Philip Morris and MasterCard across 12+ international markets; steward £100M+ in annual paid social investment, optimising efficiency, ROAS and enterprise-scale growth; lead, mentor and develop a 10-person international team; serve as trusted strategic advisor to C-suite stakeholders, translating data insights into boardroom-ready growth roadmaps.

Paid Media Manager at Truus

July 1, 2023 - July 1, 2024

Owned integrated paid media strategy for Netflix, Oxfam, Philips and KFC across digital and OOH channels in Benelux; led PR and influencer activations for Netflix Benelux; recruited and developed a high-performing paid media team, establishing best-practice workflows and QA frameworks.

Senior Digital Marketing Specialist at Media.Monks

September 1, 2021 - August 1, 2023

Delivered large-scale global performance campaigns for Walmart and H&M across EMEA, LATAM and North America; drove continuous efficiency improvements across paid social, programmatic and digital channels, consistently exceeding KPIs.

Performance & Digital Strategist at WYgroup

January 1, 2021 - November 1, 2021

Defined digital growth ecosystems for Chiquita, National Geographic and Galp across European markets; managed end-to-end paid media, social and influencer programmes, delivering measurable revenue uplift.

Senior Digital Strategist at Float Group

October 1, 2019 - January 1, 2021

Led EU-wide digital and paid media strategies for Pfizer and Bayer in highly regulated pharma environments; aligned multi-channel media investment with commercial KPIs, consistently achieving double-digit performance improvements.