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I’m Cinzia Appetechhia, a digital media strategist and content-led marketer with experience across premium publishing, fashion, travel, lifestyle, and luxury brands. I plan and optimise cross-platform campaigns that feel native to each channel. I have a special passion for the Booktok, in fact I wrote a multimedia article about the ins and out of the phenomenon and how it is reshaping the publishing industry.…I’m Cinzia Appetechhia, a digital media strategist and content-led marketer with experience across premium publishing, fashion, travel, lifestyle, and luxury brands. I plan and optimise cross-platform campaigns that feel native to each channel. I have a special passion for the Booktok, in fact I wrote a multimedia article about the ins and out of the phenomenon and how it is reshaping the publishing industry.

Cinzia Appetechhia

Marketing Strategist, Copywriter, Digital Marketer, +3

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I’m Cinzia Appetechhia, a digital media strategist and content-led marketer with experience across premium publishing, fashion, travel, lifestyle, and luxury brands. I plan and optimise cross-platform campaigns that feel native to each channel. I have a special passion for the Booktok, in fact I wrote a multimedia article about the ins and out of the phenomenon and how it is reshaping the publishing industry.…I’m Cinzia Appetechhia, a digital media strategist and content-led marketer with experience across premium publishing, fashion, travel, lifestyle, and luxury brands. I plan and optimise cross-platform campaigns that feel native to each channel. I have a special passion for the Booktok, in fact I wrote a multimedia article about the ins and out of the phenomenon and how it is reshaping the publishing industry.

Available to hire

I’m Cinzia Appetechhia, a digital media strategist and content-led marketer with experience across premium publishing, fashion, travel, lifestyle, and luxury brands. I plan and optimise cross-platform campaigns that feel native to each channel. I have a special passion for the Booktok, in fact I wrote a multimedia article about the ins and out of the phenomenon and how it is reshaping the publishing industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Advanced

English

Advanced

Work Experience

Commercial Content Lead at eliz a.co.uk

June 1, 2026 - Present

Collaborate across commercial, editorial, and creative teams to develop audience-first ideas. Develop, produce, and deliver content that feels native to social platforms. Lead commercial content strategy for eliz a.co.uk, creating content-led opportunities that connect editorial value with commercial objectives.

Digital Media Strategist – Travel, Home & Lifestyle at Condé Nast Digital

September 1, 2024 - June 1, 2026

Planned, implemented, and optimised cross-platform digital media campaigns across social, newsletters, email, and digital display for premium travel, wellbeing, food & drink, and home interiors clients. Delivered 100+ media plans aligned to commercial objectives and editorial integrity, using audience insights. Analysed and reported performance across hundreds of activations, achieving up to 400% over-delivery against guaranteed KPIs. Produced post-campaign reports and insights, translating data into actionable recommendations for future planning and optimisation.

Media Account Manager at Bauer Media – Grazia UK

July 1, 2023 - September 1, 2024

Developed and executed commercial partnership plans with 50+ fashion, beauty, and lifestyle brands. Built and managed relationships with 20+ media agencies, driving repeat advertising activity (including Omnicom, Publicis, Havas). Sold and delivered integrated campaigns across print and digital platforms, balancing commercial goals with editorial relevance. Worked cross-functionally with editorial and commercial teams to align content and advertising strategy.