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I'm Michael Cioffi, a versatile marketing copywriter and content strategist with a results-driven approach. I shape user-centered content across print and digital platforms, turning complex concepts into clear, engaging narratives that resonate with healthcare, finance, insurance, retail, and CPG audiences. I specialize in brand storytelling and UX content design, driving measurable impact on engagement, conversions, and customer retention. I thrive in dynamic environments, balancing creativity with business objectives to elevate a brand voice and build lasting relationships.…I'm Michael Cioffi, a versatile marketing copywriter and content strategist with a results-driven approach. I shape user-centered content across print and digital platforms, turning complex concepts into clear, engaging narratives that resonate with healthcare, finance, insurance, retail, and CPG audiences. I specialize in brand storytelling and UX content design, driving measurable impact on engagement, conversions, and customer retention. I thrive in dynamic environments, balancing creativity with business objectives to elevate a brand voice and build lasting relationships.

Michael Cioffi

PRO

Copywriter, Content Creator, UX Writer, +4

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I'm Michael Cioffi, a versatile marketing copywriter and content strategist with a results-driven approach. I shape user-centered content across print and digital platforms, turning complex concepts into clear, engaging narratives that resonate with healthcare, finance, insurance, retail, and CPG audiences. I specialize in brand storytelling and UX content design, driving measurable impact on engagement, conversions, and customer retention. I thrive in dynamic environments, balancing creativity with business objectives to elevate a brand voice and build lasting relationships.…I'm Michael Cioffi, a versatile marketing copywriter and content strategist with a results-driven approach. I shape user-centered content across print and digital platforms, turning complex concepts into clear, engaging narratives that resonate with healthcare, finance, insurance, retail, and CPG audiences. I specialize in brand storytelling and UX content design, driving measurable impact on engagement, conversions, and customer retention. I thrive in dynamic environments, balancing creativity with business objectives to elevate a brand voice and build lasting relationships.

Available to hire

Greater Cleveland, United States

I’m Michael Cioffi, a versatile marketing copywriter and content strategist with a results-driven approach. I shape user-centered content across print and digital platforms, turning complex concepts into clear, engaging narratives that resonate with healthcare, finance, insurance, retail, and CPG audiences.

I specialize in brand storytelling and UX content design, driving measurable impact on engagement, conversions, and customer retention. I thrive in dynamic environments, balancing creativity with business objectives to elevate a brand voice and build lasting relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Designer II at Medical Mutual of Ohio

January 1, 2025 - Present

Crafted concise, purpose-driven content for health plan members and plan administrators. Turned complex health insurance language into clear, actionable messaging across web and mobile platforms. Partnered with designers, developers and stakeholders to ensure content aligned with business goals and accessibility standards. Audited microsites and dashboards for opportunities to incorporate user-centered, value-driven content; contributed to a design system to maintain voice, tone, and style consistency.

Education

Bachelor of Science at Ohio University

September 4, 1989 - July 19, 1993

Graduated summa cum laude from the E.W. Scripps School of Journalism

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Education, Healthcare, Retail, Manufacturing, Travel & Hospitality, Life Sciences, Real Estate & Construction, Media & Entertainment, Professional Services