Available to hire
Hi, I’m Cynthia Kurose, founder of Kurose Communications, a boutique marketing agency in San Diego. I’m a seasoned brand communicator, strategist and writer focused on authentic storytelling that resonates with audiences across industries and media.
I partner with executives and cross-functional teams to build brand voice, messaging, and content—and I am equally comfortable managing straightforward copywriting, editing and proofing tasks. My experience spans both B2B and B2C communications, brand identity development, and content strategy for clients in hospitality, real estate, finance, construction, fire safety, and more.
Experience Level
Language
Spanish; Castilian
Advanced
English
Fluent
Work Experience
Principal at Kurose Communications
August 1, 2023 - PresentManage all business operations for boutique marketing agency; conduct client needs assessments to determine best services to achieve client goals; develop brand voice, tone and key messaging strategies; lead corporate trainings; create short form and long form content; maintain and grow strong client relationships.
Copywriter and Proofreader at Hilton Grand Vacations
May 1, 2024 - January 1, 2026Produced engaging marketing and ad copy for global clients in the hospitality industry. Proofread marketing materials to ensure accuracy and adherence to brand voice. Developed content for diverse projects including email campaigns, digital ads, and social posts.
Brand Communication Strategist at Siegel+Gale
August 1, 2023 - March 31, 2025Collaborate with brand strategy, UX, and design teams at global brand agency to deliver brand messaging concepts and written content to clients. Conduct internal and competitive audits on behalf of client to evaluate industry best practices and identify opportunities for differentiation. Ghostwrite whitepapers, digital content, and other corporate communications for clients. Interface with high profile client contacts at Fortune 100 financial services company.
Communications and Brand Consultant at Fire Suppression Innovations | GreenFire
January 1, 2022 - December 31, 2022Developed go-to-market brand and communications strategy to launch a startup company in the fire protection industry. Develop a brand story and identify strategic platforms and audiences for targeted reach. Build credibility for company by highlighting founder’s story and core team’s industry expertise. Create and deploy key brand deliverables including company mission statement, executive bios, updated content for website, social media posts, and blogs. Develop marketing collateral in coordination with graphic designer. Oversee company’s public affairs, public relations, and media relations efforts.
Copywriter at Lease Labs
January 1, 2021 - July 31, 2022Developed brand messaging concepts for property naming, taglines, headlines, elevator pitches, and digital content for clients in the multifamily and luxury real estate industry. Studied client insights on customer persona as well as competitive property branding to ensure approach was targeted and differentiated. Collaborated with Creative Director and Art Director to ensure strategic written concepts translate d clearly for the creative team’s development of complementary graphic elements.
Marketing Consultant at Aloha and Light
December 1, 2019 - December 31, 2021Responsible for creating and executing a global brand strategy to grow business, acquire new customers and increase sales. Conducted competitive industry research to identify and highlight a unique selling proposition. Developed a brand story and identified strategic platforms and audiences for disseminating story. Created and deployed key marketing deliverables, including company mission statement and tagline, updated content for website, photography and video assets, and marketing collateral. Collaborated with business owner on new products and partnerships. Results: 65% increase in Facebook Community membership; 100% YOY increase in engaged consumers; YOY sales increase of 107%.
News Reporter at Scripps Ranch News
February 1, 2018 - June 30, 2020Maintained a pulse on local current events; pitched story ideas; researched topics, identified info sources, and conducted interviews to complete news write-ups. Wrote and published one to five stories per monthly news cycle, as assigned by publisher. Conducted live-streamed and pre-recorded online news broadcasts (produced and reported). Developed and strategically leveraged relationships within the community.
Executive Communications Consultant at CK Communications Consulting, LLC
August 1, 2015 - January 31, 2018Composed corporate communications and presentations on behalf of executives. Managed public relations efforts on behalf of client; wrote press releases, planned media events, crafted speaking points for executives, coordinated media inquiries. Developed executive speeches for internal and external speaking engagements; provided consultation on overall messaging strategy.
Manager, Public Relations and Brand Communications at Kubota Tractor Corporation
July 1, 2005 - August 31, 2015Led company’s overall communications, public relations and brand positioning strategies to increase brand awareness and promote a favorable brand image across the U.S. Led first brand study to define Kubota’s brand identity, including strategic positioning, voice, and messaging. Led internal trainings to socialize brand identity and teach internal and external communicators how to properly incorporate brand voice in their work. Developed executive messaging strategies for internal and external speaking engagements; crafted speaking points and assisted with speech writing. Managed PR agency; oversaw press releases, media inquiries and events; organized press conferences and product launch events. Managed photo shoots and assisted in production of marketing videos. Managed internal corporate communications, including creation of a monthly newsletter. Led crisis communications team; maintained current crisis communications plan. Managed social media strategy; launched company Facebook
Education
Bachelor of Arts in Social Sciences, Emphasis in Psychology at University of Southern California
August 21, 2000 - May 5, 2004Qualifications
Lifetime Member, Psi Chi – National Honor Society in Psychology
January 9, 2004 - January 25, 2026Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality, Education
Samples of client work can be found on my business website, Kurosecommunications.com
More detailed writing samples are maintained in a separate online portfolio that can be provided upon request.
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