Claire Arnould
I am a marketeer and digital leader with a track record of building and scaling omnichannel strategies for fashion and retail brands.
About
I am a marketeer and digital leader with a track record of building and scaling omnichannel strategies for fashion and retail brands. I have led digital transformation, CRM personalization, and performance-driven initiatives across France and international markets, driving strong P&L outcomes and customer-centric journeys. I thrive in complex, reorganizing environments and enjoy building teams, processes, and partnerships that deliver measurable results.
Curious, tenacious, creative and passionate about challenges and construction projects, I love structuring teams, optimizing customer journeys, and turning data into actionable growth strategies. Curious and with a great level of energy, I am motivated by delivering tangible business impact through clear roadmaps, stakeholder alignment, and hands-on leadership.
- Joined November 2025
Languages
- EnglishFluent
- PortugueseFluent
- GermanAdvanced
Industry experience
- Retail
- Software & Internet
- Education
- Professional Services
- Media & Entertainment
- Consumer Goods
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Work experience· 16 roles
Construction et implémentation de la stratégie digitale, pilotage de la performance digitale (CA digital 2024: 190M€ / 85% du CA France). Objectif majeur: optimiser le P&L tout en développant l’activité dans un contexte challengeant. Réalisations: personnalisation de l’animation CRM ( churn, promophilie, personas ); mise en place sur le site et sur Google et Meta; optimisation de la démarque tout en conservant la dynamique commerciale; pilotage des activités de seconde main en partenariat avec Smala; management de 22 personnes sur 4 pôles: Trafic, E-store et conversion, CRM, Plan commercial; construction et pilotage de stratégies digitales et omnicanales; acquisition et fidélisation; parcours clients / conversion (mobile et app).
Professeur en Master 1 en stratégie digitale et expérience client (2025).
Construction et implémentation de la stratégie digitale et pilotage de la performance digitale (CA digital 2024 : 190M€ / 85% du CA France). Objectif majeur : optimiser le P&L tout en développant l’activité dans un contexte challengeant. Principales réalisations : personnalisation de l’animation en CRM (churn, promophilie, personas), optimisation de la démarque tout en maintenant la dynamique commerciale; pilotage des activités seconde main en partenariat avec Smala; management de 22 personnes sur 4 pôles (Trafic, E-store et conversion, CRM, Plan commercial).
Education
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