Available to hire
I’m a fast, creative, and conscientious designer with a strong visual style and a refined sense of colour, typography, and composition. I hold an HND in Print and Publishing Production and a UX Design Diploma, with nineteen years of commercial experience in UX and UI design. I thrive both independently and in collaborative teams, on-site or remote, and I follow the Double Diamond process wherever possible.
My work spans user research, journey mapping, ideation, wireframes, high-fidelity designs, prototypes, and robust handoff to development. I’m highly organized, able to prioritise effectively, and passionate about creating meaningful digital experiences. I look forward to contributing to your product team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Lead Product Designer at Zero100 — Research Company
May 1, 2025 - October 1, 2025Created high-fidelity designs and prototypes for a subscription-based app. Proposed new initiatives including a text-to-audio feature, magic link login and an updated Information Architecture; all based on user research, interviews and quantitative data.
Senior UX/UI Designer at BBC — Media
April 1, 2024 - October 1, 2025Focused on research and design on the onboarding journey for new and lapsed users; part of a broader project on personalisation.
Senior Product Designer at BBC Studios — Media
January 1, 2024 - October 1, 2025Oversaw UX/UI on the BBC Player product merger project to unify VOD and Live programming. Conducted competitor benchmarking, task analysis, journey mapping, design and prototyping across web, iOS/Android apps and Web TV; led stakeholders from three businesses to navigate a complex API workflow; created wireframes, prototypes and Figma designs; conducted accessibility audits.
Senior UX/UI Designer at FIS Worldpay — Financial Services
April 1, 2023 - October 1, 2025Updated search on Developer Engine; arranged UX workshops and led team-wide presentations. Managed unmoderated user interviews, including interview scripts, analysis and hypothesis development for the Dojo/Developer Engine platform.
Senior UX/UI Designer at The Times — National Newspaper
October 1, 2022 - October 1, 2025Responsible for UX, visual design and the design system on the Money Mentor site; led promotional newsletter design that significantly boosted signups; guided conversion funnel design from product to affiliate tool; conducted user research and testing.
UX/UI Designer at Paymentsense — Financial Services
October 1, 2021 - October 1, 2025Led end-to-end design process for the Dojo online form; designed PPC landing pages; produced a welcome pack for new starters; conducted training on Figma for multiple teams.
UX/UI Designer at Design by Structure — Digital Agency
April 1, 2021 - October 1, 2025Designed and built wireframes and prototypes for a luxury helicopter charter business and a specialist financial management company; presented concepts to senior stakeholders and clients remotely.
UI Designer at Spark 44 — Agency For Jaguar and Land Rover
March 1, 2021 - October 1, 2025Worked on the Jaguar and Land Rover account as part of the wider DX team.
UI Designer at Hotter Shoes — Fashion Retailer
February 1, 2021 - October 1, 2025Conducted channel-wide audit (web, app, email); designed homepage components, landing pages, store graphics, banners and email templates; proposed a new operating model for external agencies and implemented integrated design processes; designed and executed triggered emails with improved performance.
Digital Designer at Babylon Health — Health Service Provider
May 1, 2020 - October 1, 2025Led concept and creation of an interactive email feature; ensured accessibility standards and AMP success; supported brand touchpoints across social, email and print; created a cohesive suite of emails including research, design, testing and stakeholder presenting.
UX/UI Designer at Encore Tickets — London & New York Ticketing Agency
October 1, 2019 - October 1, 2025Created a bespoke white-label site for The Times to monetize theatre reviews and facilitate direct ticket purchases from the newspaper site.
UX/UI Designer at Oakley Moore Interior Design — Interior Designer
August 1, 2019 - October 1, 2025Performed UX research including personas, competitor analysis, moodboards; delivered UI redesign with prototypes and style guidelines for dev handoff.
UI Designer at Collective London — Agency
July 31, 2019 - October 1, 2025Created wireframes & prototypes for Hyundai campaign 'Next Awaits' and collaborated closely with front-end developers.
UX Designer at TBWA/Worldwide — Agency
June 1, 2019 - October 1, 2025UX/UI redesign of a Pfizer Pharmaceutical ecommerce site aimed at independent pharmacists.
Digital Designer at Cheil UK — Agency
March 1, 2019 - October 1, 2025Design and UX for Samsung projects; collaborated with Creative Directors and Lead Digital Designer.
Digital Designer at Ogilvy UK — Agency
December 1, 2018 - October 1, 2025Redesign of Boots Parenting Club email campaigns; worked with art directors and junior designers.
Digital Designer at Brandwidth — Agency
January 1, 2019 - October 1, 2025Digital design across portfolio including Toyota, Kia, Royal Caribbean and Holiday Inn.
UX/UI Designer at Pebbles Studio — Production Company
September 1, 2018 - October 1, 2025UX and UI design for fintech clients; delivered prototypes and design concepts.
Graphic Designer at Beauty Seen — PR Agency
August 31, 2018 - October 1, 2025Graphic design across agency portfolio including Topshop Beauty and Revlon.
Lead Product Designer at Zero100
May 1, 2025 - May 1, 2025Created high-fidelity designs and prototypes for a subscription-based app. Proposed new initiatives including a text-to-audio feature, magic link login and an updated Information Architecture; all based on user research, interviews and quant data.
Senior UX/UI Designer at BBC
April 30, 2024 - April 30, 2024Worked as part of the UX&D Team focused on research and onboarding design for new and lapsed users, contributing to personalization efforts within the broader project.
Senior Product Designer at BBC Studios
January 31, 2024 - January 31, 2024Oversaw UX/UI on the BBC Player product merger project to integrate VOD and Live programming; conducted competitor benchmarking, hierarchical task analysis, journey mapping, design and prototyping across web, app (iOS and Android) and Web TV; coordinated stakeholders from Brightcove, PA Media and the BBC; created low- and high-fidelity designs and led accessibility reviews.
Senior UX/UI Designer at FIS Worldpay
April 30, 2023 - April 30, 2023Solely responsible for arranging UX workshops, conducting stakeholder meetings and large business-wide presentations; managed unmoderated user interviews on UserTesting; developed interview scripts, screeners and analysis for the FIS Developer Engine platform.
Senior UX/UI Designer at The Times
October 31, 2022 - October 31, 2022Responsible for UX, visual design and the design system on the Money Mentor site; created the overarching design for a promotional newsletter campaign which significantly increased signups; oversaw a conversion funnel from product to affiliate tools; conducted user research, benchmarking and testing with wireframes and high-fidelity prototypes.
UX/UI Designer at Paymentsense
October 31, 2021 - October 31, 2021Handled the full design process including research, design, build and qualitative testing of the Dojo online form; managed PPC landing pages across Dojo and Paymentsense; created a welcome pack and trained teams on Figma; worked in a weekly sprint cycle.
UX Designer at Design by Structure
April 30, 2021 - April 30, 2021Designed wireframes and prototypes for a luxury helicopter charter business and a specialist financial management company; presented ideas and concepts to senior stakeholders and clients remotely.
UI/UX Designer at Spark 44
March 31, 2021 - March 31, 2021Worked on the Jaguar and Land Rover account as part of the wider DX team; contributed to UX/UI across channels for premium automotive campaigns.
UI Designer at Hotter Shoes
February 28, 2021 - February 28, 2021Audited all channels (web, app and email); designed homepage components, landing pages, store graphics, banners and email templates; proposed new agency processes and designed triggered emails with optimized photography, typography, copy and A/B tested subject lines to improve conversions.
Senior UX/UI Designer at Babylon Health
May 31, 2020 - May 31, 2020Led concept and creation of an interactive email feature, ensuring accessibility and AMP success; produced a cohesive email suite across brand touchpoints; conducted research and testing and presented to senior stakeholders; contributed to an award-winning campaign.
UX Designer at Encore Tickets
October 31, 2019 - October 31, 2019Created a bespoke white-label site for The Times to monetize theatre reviews by providing direct ticket access from the newspaper’s site; streamlined user flow to purchase.
UX Designer at Oakley Moore Interior Design
August 31, 2019 - August 31, 2019Conducted UX research including personas, competitor analysis and moodboards; delivered UI redesign, prototypes and a design handoff with a detailed style guideline.
UX Designer at Collective London
July 31, 2019 - July 31, 2019Created wireframes and prototypes for Hyundai campaign 'Next Awaits'; collaborated closely with front-end developers to ensure feasible implementation.
UX/UI Designer at TBWA/Worldwide
June 30, 2019 - June 30, 2019UX/UI redesign of Pfizer Pharmaceutical ecommerce site aimed at independent pharmacists; partnered with creative teams to align user experience with brand objectives.
UX Designer at Cheil UK
March 31, 2019 - March 31, 2019UX design for Samsung-related projects; collaboration with Creative Director and Lead Digital Designer; delivered user-centric digital experiences.
UI Designer at Ogilvy UK
December 31, 2018 - December 31, 2018Redesign of Boots Parenting Club email campaigns in collaboration with art directors and junior designers.
Digital Designer at Brandwidth
January 31, 2019 - January 31, 2019Digital design across a portfolio including Toyota, Kia, Royal Caribbean International and Holiday Inn; contributed to multiple campaigns.
Digital Designer at Pebbles Studio
September 30, 2018 - September 30, 2018UX and UI design for fintech clients; concepting and prototyping for digital products.
Graphic Designer at Beauty Seen
August 31, 2018 - August 31, 2018Graphic design across PR agency portfolio including beauty brands for web and print.
Education
Advanced InDesign Course at Highlander Training
July 1, 2014 - July 1, 2014Typography Course at Central Saint Martins
April 1, 2010 - April 1, 2010HND in Print & Publishing Production at London College of Printing, University of the Arts
September 1, 2002 - April 1, 2004Professional Diploma in UX Design at UX Design Institute
July 1, 2021 - October 1, 2025HND in Print & Publishing Production at London College of Printing, University of the Arts
September 1, 2002 - April 1, 2004Typography Course at Central Saint Martins
April 1, 2010 - November 6, 2025Advanced InDesign Course at Highlander Training
July 1, 2014 - November 6, 2025Professional Diploma in UX Design at UX Design Institute, Glasgow Caledonian University
July 1, 2021 - November 6, 2025Qualifications
HND in Print & Publishing Production
September 1, 2002 - April 1, 2004Typography Course
April 1, 2010 - April 1, 2010Advanced InDesign Course
July 1, 2014 - July 1, 2014Professional Diploma in UX Design
July 1, 2021 - October 1, 2025Professional Diploma in UX Design
July 1, 2021 - November 6, 2025Advanced InDesign Course
July 1, 2014 - November 6, 2025Typography Course
April 1, 2010 - November 6, 2025HND in Print & Publishing Production
September 1, 2002 - April 1, 2004Industry Experience
Media & Entertainment, Financial Services, Healthcare, Education, Professional Services, Retail, Software & Internet, Telecommunications, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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