I am a marketing professional with a strong background in brand activations, live experiences, and audiovisual content. I specialize in crafting 360° campaigns that connect brands with their audiences through immersive storytelling and culturally relevant formats. Having worked across LATAM and Europe, I've led projects for FMCG, fashion, sports, and lifestyle brands—bridging creative strategy, production, and logistics to deliver meaningful experiences. I’m passionate about building content and moments that not only look great but also resonate emotionally. I am always open to challenges that stretch my creativity and help brands connect in more powerful ways.…

Maria Clara Pierini

I am a marketing professional with a strong background in brand activations, live experiences, and audiovisual content. I specialize in crafting 360° campaigns that connect brands with their audiences through immersive storytelling and culturally relevant formats. Having worked across LATAM and Europe, I've led projects for FMCG, fashion, sports, and lifestyle brands—bridging creative strategy, production, and logistics to deliver meaningful experiences. I’m passionate about building content and moments that not only look great but also resonate emotionally. I am always open to challenges that stretch my creativity and help brands connect in more powerful ways.…

Available to hire

I am a marketing professional with a strong background in brand activations, live experiences, and audiovisual content. I specialize in crafting 360° campaigns that connect brands with their audiences through immersive storytelling and culturally relevant formats. Having worked across LATAM and Europe, I’ve led projects for FMCG, fashion, sports, and lifestyle brands—bridging creative strategy, production, and logistics to deliver meaningful experiences.

I’m passionate about building content and moments that not only look great but also resonate emotionally. I am always open to challenges that stretch my creativity and help brands connect in more powerful ways.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate
French
Beginner

Work Experience

Creative Producer – Live Events & Content Creation at UCB Pharma - Brussels, Belgium
August 1, 2024 - Present
Developed and oversaw the yearly marketing plan to meet business goals. Executed live and virtual events to foster emotional connection with patients and healthcare audiences. Produced audiovisual content including scriptwriting, shoot coordination, and post-production supervision. Ensured brand consistency and storytelling across channels. Coordinated vendors, talent, and technical teams. Analyzed campaign performance and brand KPIs, reporting insights to optimize future actions. Key achievement: Helped deliver a major event with 97 sessions and over 90% attendance, using high-impact content strategies.
Creative Producer – Campaigns & Brand Activations at Amarillo Creative Lab (Marketing Agency) - Caracas, Venezuela / Manne Productions - Caracas, Venezuela
August 31, 2024 - July 14, 2025
Managed brand activations and event production with full logistical and creative supervision. Created and managed the annual brand activation plan aligned with objectives. Coordinated vendors, suppliers, and talent to ensure high-quality execution and alignment with brand goals. Developed and executed 360° campaign proposals from concept to delivery. Developed POSM for retail spaces, collaborating closely with brands and in-store teams to ensure brand visibility and consumer engagement. Collaborated with sales, trade marketing, account, strategy, and art teams to ensure unified messaging. Budget management, invoicing, and vendor negotiation to ensure efficiency without compromising quality. Oversaw production including shooting boards, scripts, location scouting, casting, and post-production. Key Achievements: Produced Kraft Mayo’s “Frascos Infinitos” campaign, driving increased sales and social media engagement. Boosted campaign profitability through efficient resource manageme
Marketing Intern at Funglish Latam
July 1, 2022 - July 14, 2025
Assisted in the planning and analysis of marketing campaigns. Provided logistical support during shoots and audiovisual content production.
English Coach
August 1, 2021 - July 14, 2025
Delivered personalized lessons focused on improving language fluency and comprehension.

Education

Bachelor of Business Administration (BBA) at Universidad Católica Andrés Bello – Caracas, Venezuela
January 1, 2015 - December 31, 2019

Qualifications

Trade Marketing Certificate Program
January 11, 2030 - July 14, 2025
Bootcamp in Social Media Management
January 11, 2030 - July 14, 2025
Proficiency in the English Language
January 11, 2030 - July 14, 2025

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Retail, Media & Entertainment
    paper Portfolio
    I’ve worked in creative agencies and corporate environments, contributing to integrated campaigns that combine audiovisual production, live events, and digital content. At Amarillo Creative Lab, I collaborated on the concept and execution of 360° campaigns for consumer and lifestyle brands, actively participating in shoots, activations, and creative processes alongside art, account, and strategy teams. At UCB Pharma, I expanded my experience to institutional projects, developing audiovisual content and events with a focus on brand storytelling for both internal and external audiences. In every project, I’m involved from idea to delivery — ensuring strong narrative, visual quality, logistics, and coherence between digital and in-person experiences. I enjoy making ideas happen, with a creative eye and attention to detail.…