Hi, I’m Claribel Paulino, a Marketing & Social Media Strategist based in Greensboro, NC. I help local businesses grow by building strong brands, elevating online presence, and driving meaningful engagement across social platforms. I develop structured content strategies, produce multimedia content, and manage social media engagement to expand audience reach and inquiries. I translate business goals into clear, authentic digital communications that build trust and long-term visibility. From planning and production to publishing and analytics, I own the full content lifecycle and collaborate with clients to align messaging with sales goals and brand voice.

Claribel Paulino

Hi, I’m Claribel Paulino, a Marketing & Social Media Strategist based in Greensboro, NC. I help local businesses grow by building strong brands, elevating online presence, and driving meaningful engagement across social platforms. I develop structured content strategies, produce multimedia content, and manage social media engagement to expand audience reach and inquiries. I translate business goals into clear, authentic digital communications that build trust and long-term visibility. From planning and production to publishing and analytics, I own the full content lifecycle and collaborate with clients to align messaging with sales goals and brand voice.

Available to hire

Hi, I’m Claribel Paulino, a Marketing & Social Media Strategist based in Greensboro, NC. I help local businesses grow by building strong brands, elevating online presence, and driving meaningful engagement across social platforms. I develop structured content strategies, produce multimedia content, and manage social media engagement to expand audience reach and inquiries.

I translate business goals into clear, authentic digital communications that build trust and long-term visibility. From planning and production to publishing and analytics, I own the full content lifecycle and collaborate with clients to align messaging with sales goals and brand voice.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Social Media Strategist at Verde Haus Media
January 1, 2024 - Present
Founded a digital marketing consultancy supporting local businesses with content strategy, brand positioning, and social media growth. Created structured social media strategies to increase brand visibility and customer engagement. Managed full content lifecycle: planning, production, editing, publishing, and engagement monitoring. Provided strategic consultation on messaging, positioning, and audience targeting. Built content calendars and posting systems to maintain a consistent digital presence for clients.
Social Media Strategist & Content Producer at Streamline Auto Group
January 1, 2025 - January 1, 2026
Led social media strategy and content production for a regional automotive dealership group. Produced weekly multimedia content including video, photography, and drone footage for marketing campaigns. Managed 20–25 social media posts per month across platforms. Developed messaging strategies to refine audience targeting and improve lead quality. Engaged with customer inquiries and monitored online engagement to strengthen digital presence. Collaborated directly with dealership leadership to align marketing strategy with sales goals.
Marketing & Social Media Consultant at Patricia Geano Real Estate
January 1, 2020 - Present
Supported real estate marketing initiatives through digital content creation and social media strategy. Created social content to promote property listings and agent visibility. Assisted with branding and digital presence for real estate campaigns. Increased engagement and listing visibility through consistent digital promotion.
Real Estate Marketing & Social Media Consultant at Patricia Geano Real Estate
January 1, 2020 - Present
Supported real estate marketing initiatives through digital content creation and social media strategy. Created social media content to promote property listings and agent visibility. Created visual marketing content including photography and video. Assisted with branding and digital presence strategy for real estate marketing campaigns. Increased engagement and visibility of listings through cohesive digital promotion.

Education

Master of Business Administration (MBA) at Bryan School of Business & Economics – UNC Greensboro
January 11, 2030 - December 1, 2027
Social Media Management Certificate at Cornell University
August 1, 2023 - November 1, 2023
Women’s Entrepreneurship Certificate at Cornell University
May 1, 2022 - August 1, 2022
Bachelor of Applied Science – Biology at State University of New York at Potsdam
January 1, 2014 - January 1, 2018

Qualifications

Master of Business Administration (MBA)
January 11, 2030 - December 1, 2027
Social Media Management Certificate
August 1, 2023 - November 1, 2023
Women's Entrepreneurship Certificate
May 1, 2022 - August 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet