I was asked to develop a visual identity for a novel methodology of practice named “Social Outcomes” aimed at influencing innovative work approaches and consequently, enhancing deliverables and outcomes for the New South Wales Government.
Given the abstract nature of the methodology, crafting visuals that effectively encapsulated its core and objectives posed a significant challenge. To tackle this, I employed Agile and UX methodologies to organize information by creating a business plan from the existing documentation and categorising it into themes. Subsequently, I designed visuals corresponding to these themes to tell the story of Social Outcomes.
The final outcome comprised of a collection of images and symbols that can be seamlessly interchanged to
align with the focus of the communication objectives at hand.…I was asked to develop a visual identity for a novel methodology of practice named “Social Outcomes” aimed at influencing innovative work approaches and consequently, enhancing deliverables and outcomes for the New South Wales Government.
Given the abstract nature of the methodology, crafting visuals that effectively encapsulated its core and objectives posed a significant challenge. To tackle this, I employed Agile and UX methodologies to organize information by creating a business plan from the existing documentation and categorising it into themes. Subsequently, I designed visuals corresponding to these themes to tell the story of Social Outcomes.
The final outcome comprised of a collection of images and symbols that can be seamlessly interchanged to
align with the focus of the communication objectives at hand.WW…