Available to hire
Hi, I’m Clarisse Foong — a Content Strategist and Paid Social Creative Strategist who brings hands-on expertise in content planning, design and short-form video, and Meta campaign support. I turn offers into clear, campaign-ready assets and guide ideas from concept to execution in friendly, collaborative ways.
I also use AI-assisted workflows to speed up research, image/video generation, copy variations, and reporting. I’m bilingual (English and Chinese) and focus on building brand-consistent assets that drive enquiries and online sales for wellness, e-commerce, and service brands.
Experience Level
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Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Freelance Social Media Manager & Content Strategist at Self-employed / Freelance
June 1, 2022 - PresentDeveloped and executed multi-platform content strategies for fitness and healthcare brands. Managed content calendars and scheduled posts across Facebook, Instagram, TikTok. Conducted performance audits using analytics tools to optimize engagement and reach. Improved brand awareness and audience growth through strategic storytelling and visual consistency. Wrote high-converting captions with strong hooks, CTAs, and brand-aligned messaging. Coordinated with clients to refine positioning, content pillars, and performance goals.
Marketing Manager at Shiang Lung Seafood
March 1, 2020 - PresentDevelop and execute comprehensive marketing campaigns aligned with business objectives. Manage event promotions, including social media, content marketing, paid ads, and email campaigns. Collaborate with internal teams, influencers, and media partners to maximize event exposure. Track and analyze campaign performance, using insights to optimize future marketing strategies.
Co-Founder and Digital Marketer at Liang Shi Supply Pte. Ltd.
April 1, 2022 - PresentCreated and launched a DTC product brand with clear market positioning and digital presence. Led all digital marketing activities including content marketing, social media, product listings, and e-commerce operations. Built and managed a content calendar across TikTok, Instagram, and Shopee, increasing product discovery. Developed SEO-optimized copywriting for product descriptions, social posts, and sales pages. Ran awareness campaigns using storytelling and influencer outreach to drive traffic and conversions. Tracked metrics and improved conversion rate through continuous testing and content iteration.
Education
Professional Diploma in Digital Marketing at Singapore Management University
October 1, 2021 - November 1, 2022Diploma in Diet & Nutrition (ITEC, UK.) at RPA Holistic Wellness Academy
January 1, 2009 - January 1, 2012Bachelor of Commerce (HONS) Accounting at University Tunku Abdul Rahman
January 1, 2006 - January 1, 2009Qualifications
Industry Experience
Healthcare, Retail, Professional Services, Media & Entertainment, Consumer Goods, Software & Internet, Education
Experience Level
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Intermediate
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