Claudio Briao

Available to hire

Strategic Communications Specialist with over 20 years of international experience across corporate, agency, and regulated environments.

About

Strategic Communications Specialist with over 20 years of international experience across corporate, agency, and regulated environments. I help organisations navigate change through strategic communication, content strategy, trust-building, and communication solutions that strengthen impact and support AI adoption.
My background combines strategic communications, corporate journalism, stakeholder engagement, content analysis, and knowledge systems, enabling teams to turn complex information into clear narratives, practical resources, and effective communication. More recently, I gained Trust & Safety experience supporting one of the world’s largest AI-driven technology platforms, strengthening my expertise in governance, policy interpretation, risk awareness, and responsible decision-making at scale.
Based in Ireland, collaborating remotely and internationally on projects involving communication strategy, AI enablement, and social impact, with a particular interest in purpose-led and human-centred initiatives.

  • Joined August 2025

Languages

  • EnglishAdvanced
  • PortugueseFluent

Industry experience

  • Non-Profit Organization
  • Professional Services
  • Software & Internet
  • Education
  • Financial Services
  • Healthcare
  • Media & Entertainment
  • Computers & Electronics

More experts in Dublin, Ireland

Projects · 13

Situation

Cielo is Brazil’s leading electronic payments company, operating in a highly regulated and competitive financial services market. In 2017, alongside market leadership, the organisation intensified its employer branding strategy through participation in major national HR and corporate reputation awards.

Task

The organisation needed to prepare high-quality institutional submissions for multiple awards, each with distinct evaluation methodologies, short deadlines and high visibility among talent, investors and the financial market.

Action

Working in partnership with a specialist internal communications agency, I conducted research and interviews, structured and wrote the institutional narratives, managed validation cycles, and ensured technical compliance across all submission platforms.

Results

The work supported Cielo’s recognition in the following programmes:

  • Guia Você S/A – The 150 Best Companies to Work For (1st place in Financial Services; Recognition & Rewards).
  • Você S/A Guide – The Best Companies to Start a Career (Top 10 among 35 companies).
  • Anuário Época Negócios 360° (1st in Financial Services; 2nd overall among 300 companies).
  • Valor Carreira – The Best Companies in People Management.

The submissions achieved recognition in three national rankings, including category leadership in Financial Services and strong overall positioning, significantly strengthening Cielo’s employer brand and corporate reputation.

Employer Branding Award Submissions – Cielo
  • Content Strategist
  • Copywriter
  • Project Manager
  • +1

Situation
Josapar is one of Brazil’s largest food manufacturers, operating multiple industrial plants and distribution units across the country, with a predominantly operational workforce and limited access to digital communication channels.

Task
The organisation needed to redesign its internal magazine, Prato Cheio, to restore relevance, engagement and representativeness, and to ensure effective communication with a geographically dispersed, largely non-digital employee population.

Action
I conducted a full internal communication diagnosis, designed a new editorial model and content structure, introduced an Editorial Board to ensure cross-unit representation, implemented structured production processes, and developed practical tools to enable employee participation, working in partnership with a design agency.

Results
The redesigned magazine regained its position as the primary internal communication channel for a predominantly shop-floor workforce, significantly increasing employee engagement and readership. Employee participation in content production grew substantially, and different regions of Brazil became consistently represented, reflecting local cultural and operational realities. The publication achieved higher circulation uptake, faster distribution, stronger organisational alignment across units, and long-term sustainability as a trusted corporate communication vehicle.

Internal Magazine Rebranding – Prato Cheio Josapar
  • Content Designer
  • Content Strategist
  • Copywriter
  • +2

Situation
In the late 2000s, Expresso Embaixador operated long-distance ground transport routes across Southern Brazil, at a time when mobile internet and smartphones were not yet widely adopted. Passengers had limited access to digital entertainment, and extended journeys were often perceived as slow and monotonous.

Task
I identified a strategic opportunity to create a new customer experience and communication touchpoint that could add value to long journeys, enhance brand perception, and generate a financially sustainable editorial product without increasing operational costs.

Action
I conceived and proposed a custom in-transit editorial publication for passengers, defined the editorial concept and content structure, selected and managed a creative agency partner, structured an advertising-based revenue model, presented the business case to senior management, and managed end-to-end editorial production and media relations.

Results
The initiative resulted in the launch of the first in-transit magazine in the region, with 60,000 copies distributed across twelve editions, increased passenger engagement, strong regional media visibility, and reinforcement of the company’s innovative and customer-focused brand positioning.

Onboard Magazine Development – Expresso Embaixador
  • Content Strategist
  • Copywriter
  • Project Manager
  • +1

Situation
Seara is one of Brazil’s largest food manufacturers, part of the JBS Group, with a highly distributed workforce across dozens of production units nationwide. Each year, the company produces Nossa Gente Seara (Our People Seara), a printed internal magazine designed to recognise employees’ years of service and celebrate their professional journeys.

Task
The organisation needed to produce a large-scale internal publication that could consistently recognise employees across multiple regions, capture authentic personal stories, and deliver high-quality editorial content within tight production timelines and a complex approval process.

Action
I worked as the on-site corporate copywriter, supporting client and agency briefings, structuring production timelines, conducting interviews with employees from multiple locations, writing executive and employee narratives, coordinating content validation, and supporting the editorial and design process through to final approval.

Results
Across three editions, more than 60,000 copies were distributed, featuring over 150 employee stories and multiple executive editorials. The publication consistently met demanding deadlines, generated highly positive feedback from both employees and leadership, and created a lasting narrative record that strengthened employee engagement and organisational culture.

Internal Magazine Production – Nossa Gente Seara
  • Content Designer
  • Content Producer
  • Content Strategist
  • +2

Situation
Informal football matches among advertising professionals in Porto Alegre grew into a recurring community activity involving agencies, consultancies and suppliers, often expanding into social gatherings for families. What started as a hobby began to show potential to become a larger, structured initiative for the communications sector.

Task
As the group decided to turn the hobby into a formal inter-agency tournament, the project needed to be professionalised into a well-governed, safe and financially viable event. The demand included creating clear rules, documentation, sponsorship and budget structure, and a repeatable execution model—while balancing volunteer capacity with day-to-day agency work.

Action
I volunteered to support the organising committee by helping establish governance and roles, drafting the event regulations and operational documents, structuring the project plan and timeline, supporting budget control and sponsorship packages, coordinating stakeholders (participants, sponsors, partners and authorities), managing risk and contingency planning, and leading communications, media relations, content production and on-site operational coordination across key event moments.

Results
The Agencies Cup evolved from an informal initiative into a professionally managed industry event, becoming part of the official annual calendar of the regional advertising sector. It achieved continuity over multiple yearly editions, with the first six delivered with my direct involvement, and established a sustainable operational and sponsorship model. The event generated consistent media coverage, strong agency engagement, recognised industry awards, and long-term impact on professional networking, wellbeing and collaborative culture within the communications market.

Industry Sports Event Management – Copa das Agências (Agencies Cup)
  • Copywriter
  • Event Visualizer
  • Marketing Strategist
  • +1

Situation
Senar-RS (National Rural Learning Service) is a rural professional training and social development organisation linked to Brazil’s national agriculture system, funded primarily through compulsory industry contributions. Although not a public body, it operates under strong transparency and accountability expectations, requiring the annual publication of an institutional Activity Report.

Task
The organisation needed to produce a compliant and high-quality Annual Activity Report capable of consolidating complex operational and financial information, demonstrating responsible use of funds, and communicating social and economic impact clearly to regulators, partners and the wider public, through a formal public tender process.

Action
I led client briefings, coordinated and presented technical proposals for public tenders, conducted research and executive interviews, wrote and edited the report content, and managed the full production workflow, including cross-functional team coordination, budget control, bilingual delivery and launch communications support.

Results
Over seven years, I delivered seven annual bilingual reports with more than 5,000 copies distributed, strengthening public accountability and institutional visibility. The publications improved stakeholder understanding of Senar-RS’s impact and reinforced its reputation for transparency and effective governance.

Annual Activity Report Production – Senar-RS
  • Content Producer
  • Content Strategist
  • Copywriter
  • +1

Situation
Arquitetura das Flores (Architecture of Flowers) is a heritage, second-generation floral retail business in Southern Brazil, recognised for high-end, artisanal product design. Despite strong creative reputation, the company lacked structured marketing, brand governance and digital capability to support sustainable growth in an increasingly competitive retail environment.

Task
The business needed a comprehensive marketing and communication transformation to modernise brand positioning, improve commercial performance, and establish professional processes capable of supporting long-term scalability.

Action
I delivered an end-to-end strategic consultancy, covering market and consumer analysis, brand positioning and visual identity, integrated marketing planning, sales and point-of-sale experience design, digital ecosystem development (website, SEO and social media), media relations, and the professionalisation of internal processes, team structure and performance governance.

Results
The engagement drove consecutive sales growth, improved financial performance, enabled increased reinvestment capacity, and supported the expansion of the product portfolio into complementary lines. The brand achieved higher market visibility, stronger customer conversion, and a scalable commercial and marketing operating model.

Marketing & Communications Consultancy – Arquitetura das Flores
  • Brand Strategist
  • Content Strategist
  • Marketing Consultant
  • +1

Situation
GOL Airlines is Brazil’s largest airline by passenger volume, employing more than 14,000 people and operating a highly complex service organisation. In 2018, the company aimed to strengthen its employer brand through participation in the country’s leading workplace climate ranking.

Task
The organisation needed to develop a comprehensive and technically rigorous institutional submission, integrating multiple HR initiatives into a single, coherent case, within a short and non-negotiable deadline.

Action
Working in partnership with a specialist internal communications agency, I structured the editorial framework, conducted research and interviews, wrote and integrated the core narrative, coordinated validation cycles with the client, and ensured full compliance with the ranking’s submission requirements.

Results
The project delivered a high-volume, technically complex HR case within a compressed timeline, supporting GOL’s recognition in the national “Best Companies to Work For” ranking. The submission strengthened the company’s employer brand in a highly competitive talent market and became a reference asset for subsequent internal communication and people management campaigns.

HR Excellence Award Submission – GOL Airlines
  • Content Strategist
  • Copywriter
  • Data Collector
  • +2

Situation
Avon Brazil, a global leader in beauty and direct selling, intensified its participation in highly competitive national and international corporate and HR awards between 2017 and 2019, requiring technically robust, evidence-based case submissions under tight deadlines.

Task
The organisation needed to prepare and submit multiple strategic award cases, aligned with different evaluation frameworks, while ensuring institutional consistency, data accuracy and competitive storytelling across People, Culture, Sustainability and Innovation categories.

Action
I partnered with internal teams and agencies to research initiatives, conduct executive interviews, structure evaluation-oriented narratives, write and adapt case studies for different platforms, manage validation cycles, and ensure full technical compliance with submission requirements.

Results
The work supported a sustained record of recognition, including multiple first-place and category awards in major national and international programmes such as Aberje, ABIHPEC – Beleza Brasil, ECO Brasil (Amcham/Estadão), National Innovation Award (CNI/Sebrae), and EXAME Diversity Guide. Avon achieved repeated leadership positions in HR, Diversity and Sustainability categories, strengthening its reputation as a benchmark for gender equity, social impact and corporate innovation in Brazil.

HR & Employer Branding Award Submissions – Avon Brazil
  • Brand Strategist
  • Content Strategist
  • Copywriter
  • +2

Situation
N26 is a European mobile banking pioneer, fully licensed in Germany and operating across multiple international markets. In 2019, as part of its global expansion, the company prepared to enter Brazil—one of the world’s most competitive and regulated fintech environments.

Task
The organisation needed to build qualified market awareness, establish institutional credibility, and generate early user demand before the start of operations, through a PR-led market entry strategy aligned with global positioning and local market dynamics.

Action
I developed the launch PR strategy, defined the institutional narrative, mapped priority media and stakeholders, led media relations and executive positioning, coordinated with the global communications team, delivered media training, produced press and thought-leadership content, monitored performance indicators, and provided strategic reporting and recommendations.

Results
The campaign generated strong national awareness and reputation before launch, producing over 100,000 waitlist sign-ups in five months without paid media, 90+ earned media placements in top-tier outlets, and sustained growth in brand search demand. The positioning supported N26’s recognition as one of Europe’s most valuable fintechs and enabled continued strategic engagement in the Brazilian market.

Market Entry PR Strategy – N26 Brazil
  • Content Strategist
  • Copywriter
  • Marketing Strategist
  • +3

Situation
The PARAR Institute is the leading education platform for fleet and corporate mobility managers in Brazil and Latin America. Its flagship event, the Global PARAR Conference, brings together executives and specialists to discuss the future of corporate mobility and road safety. In 2017, the fifth edition significantly expanded in scale, becoming a multi-day, international conference.

Task
The organisation required a comprehensive and independent press office and public relations operation capable of supporting three strategic initiatives in parallel: the Global PARAR Conference, the PARAR Partners event, and the national Professional Driver Training Programme. The demand included building national visibility, supporting ticket sales, attracting on-site media coverage, and managing pre-, during- and post-event communication with highly diverse audiences and tight timelines.

Action
I developed the PR plan, built and segmented media lists, wrote and distributed press materials, conducted proactive media outreach, managed journalist relations before and during the event, coordinated interviews, supported live coverage and delivered post-event reporting and performance analysis.

Results
The campaign generated 33 earned media placements across 27 outlets, including leading national business and news media, with coverage in nine Brazilian states. Over 1,350 journalists were engaged, multiple exclusive interviews were secured, and the client reported the highest level of media visibility achieved by the Institute to date.

Event Media Relations – PARAR Global Conference
  • Copywriter
  • Marketing Consultant
  • Marketing Strategist
  • +2

Situation
Savar Veículos, a Mercedes-Benz dealership group in Southern Brazil, was preparing its 40th anniversary campaign in 2008 and engaged communication partners to plan and deliver a milestone celebration aimed at reinforcing reputation and stakeholder relationships.

Task
As part of the campaign led by the agency (Integrada Comunicação Total), the client needed a printed commemorative book to act as the campaign’s central asset—documenting the company’s history and achievements, featuring stakeholder voices, and providing a high-quality institutional piece for distribution to key audiences.

Action
Working in partnership with the agency and the client, I joined briefing and follow-up meetings, conducted research and interviews with executives, clients and suppliers (including on-site interviews outside the capital), contributed to the editorial structure, wrote and revised the full content through validation cycles, supported image selection and visual production, and delivered the press office plan and execution for the campaign launch, including reporting.

Results
The project delivered the 40th Anniversary Book (100 printed copies) distributed to key employees, clients, partners and local authorities, becoming the first written record of the company’s legacy after four decades. The work included uncovering and interviewing the company’s first customer (first invoice issued) and generated strong client feedback on the historical reconstruction. The press office programme secured 18 earned media placements in leading regional outlets and specialised transport publications, including a mention in a top business column in the state.

Corporate Anniversary Book – Savar Veículos (Mercedes-Benz)
  • Content Designer
  • Content Strategist
  • Copywriter
  • +1

Work experience· 6 roles

Care Support Worker · Cheshire FoundationFeb 2024 – Aug 2025 · 1 yr 7 mos

Provided person-centred care to adults with physical, sensory, and neurological disabilities, supporting daily living activities such as hygiene, mobility, and nutrition. Administered medications and accompanied residents to medical appointments and procedures. Planned and assisted with social outings, events, and holidays, ensuring personalised support for each resident. Suggested updates to internal administrative forms to streamline documentation and care coordination. Earned trust reflected by being chosen to accompany clients on holidays and was highly recommended for internal transfers from Waterford to Dublin.

Content Analyst · CovalenFeb 2024 – Feb 2026 · 2 yrs 1 mo

Reviewed and actioned user content and accounts including spam, phishing, deceptive links, inauthentic behavior, and engagement abuse to ensure compliance and protect the global community of a leading social media and technology company. Investigated high-risk accounts and managed escalations across EMEA and Americas in partnership with Legal, Policy, and Trust & Safety teams. Monitored emerging abuse patterns, analyzed automation outputs to enhance AI tools, and improved workflows to strengthen platform security and risk mitigation. Achievements include appointment as Point of Contact for multiple initiatives, winner of Covalen's Impact Program – Delivering Excellence, and promotion to High-Profile Client Task Team.

Lead Journalist & PR · IMAMApr 2017 – Oct 2017 · 7 mos

I served as the lead journalist for Logística & Supply Chain Magazine, a pioneering publication on logistics and supply chain management in Brazil. I defined editorial agendas, conducted interviews, reports, and event coverage, and contributed actively to the magazine’s content layout and presentation, delivering high-impact content for the sector. Through these efforts, I improved the technical quality and standardisation of journalistic content, enhanced the magazine’s reputation as a leading source of logistics insights in Brazil, and drove extensive regional and national media coverage of the LOGISMAT Seminar (2018–2019) through targeted public relations initiatives.

Director of Content · Agencia IncomumJan 2015 – Dec 2016 · 2 yrs
Senior Public Relations Executive · S2Publicon (Weber Shandwick)Apr 2014 – Sep 2014 · 6 mos
Freelance Journalist, Strategic Communications Specialist, PR & Copywriter · Self-Employed (Freelance)Jan 2001 – Jan 2021 · 20 yrs 1 mo

Education

Honours Bachelor's Degree (NFQ Level 8) Social Communication – Journalism · Catholic University of Pelotas (UCPel), Brazil1997 – 2001
Honours Bachelor's Degree in Social Communication – Journalism (NFQ Level 8) · Catholic University of Pelotas1997 – 2001
Honours Bachelor's Degree in Social Communication – Journalism (NFQ Level 8) · Catholic University of Pelotas, Brazil1997 – 2001
Honours Bachelor's Degree in Social Communication – Journalism · Catholic University of Pelotas, Brazil2030 – 2026

Certifications and awards

Workplace Wellbeing (Organisational Psychology Approach)2025
Vegan Professional Chef Course2023
Healthcare Support Major Award (QQI Level 5) with Distinction2022 – 2023
English as a Second Language (QQI Level 5) with Distinction2022 – 2023

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