Available to hire
Hi there, I’m a Strategic Communications Specialist with over 20 years’ experience shaping clear, meaningful narratives for organisations across corporate, nonprofit, and community sectors. I bring deep expertise in content strategy, copy editing, internal communications, PR, and editorial development, backed by two decades of volunteering in education, wellbeing, and community engagement. Currently, I’m supporting global trust and safety operations at a leading social technology company, where I blend strategic insight with human-centered storytelling to help mission-driven organisations communicate with clarity, purpose, and social impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Portuguese
Fluent
Work Experience
Content Analyst at Covalen
February 1, 2024 - PresentReviewed and actioned user content and accounts including spam, phishing, deceptive links, inauthentic behavior, and engagement abuse to ensure compliance and protect the global community of a leading social media and technology company. Investigated high-risk accounts and managed escalations across EMEA and Americas in partnership with Legal, Policy, and Trust & Safety teams. Monitored emerging abuse patterns, analyzed automation outputs to enhance AI tools, and improved workflows to strengthen platform security and risk mitigation. Achievements include appointment as Point of Contact for multiple initiatives, winner of Covalen's Impact Program – Delivering Excellence, and promotion to High-Profile Client Task Team.
Care Support Worker at Cheshire Foundation
February 1, 2024 - August 27, 2025Provided person-centred care to adults with physical, sensory, and neurological disabilities, supporting daily living activities such as hygiene, mobility, and nutrition. Administered medications and accompanied residents to medical appointments and procedures. Planned and assisted with social outings, events, and holidays, ensuring personalised support for each resident. Suggested updates to internal administrative forms to streamline documentation and care coordination. Earned trust reflected by being chosen to accompany clients on holidays and was highly recommended for internal transfers from Waterford to Dublin.
Strategic Communications Specialist, PR Consultant & Copywriter at Self-Employed
January 1, 2021 - August 27, 2025Led corporate communications, content strategy, and PR campaigns for brands including 3M, Avon, N26, Votorantim, BASF, Bayer (Monsanto), Seara Foods, and JBS. Developed and edited branded content, executive messaging, marketing materials, and media relations. Authored case studies winning national awards that enhanced client reputation and visibility. Launched German digital bank N26 in Brazil, generating thousands of waiting list subscribers and boosting brand awareness. Led the launch of institutional publications nationally recognised for innovation and impact.
Community Operations Analyst at Covalen
February 1, 2024 - November 16, 2025Perform content moderation to ensure community safety by analysing and acting on spam, phishing, and abusive content. Manage high-risk accounts and escalations across EMEA and Americas in complex case investigations, collaborating with Legal, Policy, and Trust & Safety teams. Optimise operational workflows, analyse abuse patterns, and enhance AI-driven risk mitigation. Recognised twice by Covalen Impact Program via peer recommendation; designated Point of Contact for Wellbeing initiatives and internal magazine; promoted to High-Profile Client Task Team.
Care Support Worker at Cheshire Ireland
February 1, 2024 - February 1, 2024Provide person-centred care to adults with physical, sensory, and/or neurological disabilities, supporting daily living, hygiene, mobility, and nutrition. Administer medications and accompany residents to medical appointments. Plan and assist with social outings, events, and holidays, ensuring personalised support. Suggest updates to internal administrative forms, streamlining documentation; selected to accompany clients on holidays; highly recommended for internal transfer from Waterford to Dublin.
Freelance Journalist, Strategic Communications Specialist, PR & Copywriter at Self-Employed, São Paulo, Brazil
January 1, 2021 - January 1, 2021Provide strategic communication, PR, and content services to major national and international brands, including 3M, Avon, N26, Votorantim, BASF, Bayer (Monsanto), Seara Foods, and JBS, frequently collaborating with leading PR and internal communications agencies across South America. Manage PR communications for the N26 launch in Brazil, generating thousands of pre-launch subscribers and enhancing brand awareness. Author award-winning case studies and coordinate the creation of nationally recognised institutional publications.
Community Operations Analyst (COA) at Covalen
February 1, 2024 - PresentContent Moderation & Safety: Analyzed and acted on spam, phishing, and abusive content to protect the community of a leading social media and technology platform. Complex Case Investigation: Managed high-risk accounts and escalations across EMEA and the Americas in collaboration with Legal, Policy, and Trust & Safety teams. Operational Efficiency: Optimised workflows, analyzed abuse patterns, and enhanced AI-driven risk mitigation. Achievements: Appointed Point of Contact for multiple initiatives; Winner of Covalen’s Impact Program – Delivering Excellence; Promoted to High-Profile Client Task Team.
Care Support Worker at Cheshire Foundation
March 1, 2023 - February 1, 2024Provided person-centred care to adults with physical, sensory, and/or neurological disabilities, supporting daily living activities, hygiene, mobility, and nutrition. Administered medications and accompanied residents to medical appointments and procedures. Planned and assisted with social outings, events, and holidays, ensuring personalised support for each resident. Achievements: Suggested updates to internal administrative forms, streamlining documentation and care coordination; Chosen to accompany clients on holidays, reflecting the trust earned through high-quality service; and highly recommended for internal transfers from Waterford to Dublin.
Freelance Journalist, Strategic Communications Specialist, PR & Copywriter at Self-Employed (Freelancer)
January 1, 2001 - January 1, 2021Led corporate communications, content strategy, and PR campaigns for brands including 3M, Avon, N26, Votorantim, BASF, Bayer (Monsanto), Seara Foods, and JBS. Developed and edited branded content, executive messaging, marketing materials, and media relations. Achievements: Authored case studies that won national awards, enhancing client reputation and visibility; Launched German digital bank N26 in Brazil, generating thousands of waiting list subscribers and boosting brand awareness; Led the launch of institutional publications recognised nationally for innovation.
Care Support Worker at Cheshire Ireland
March 1, 2023 - February 29, 2024Provide person-centred care to adults with physical, sensory, and/or neurological disabilities; support daily living, hygiene, mobility, and nutrition; administer medications and accompany residents to medical appointments; plan social outings, events, and holidays; suggest updates to internal administrative forms and streamline documentation; selected for internal transfer from Waterford to Dublin.
Freelance Journalist, Strategic Communications Specialist, PR & Copywriter at Self-Employed
January 1, 2001 - January 1, 2021Provide strategic communications, PR, and content services to major national and international brands (e.g., 3M, Avon, N26, Vodafone, BASF, Seara Foods, JBS), frequently collaborating with leading PR and internal communications agencies across South America; managed PR communications for the N26 launch in Brazil, generating thousands of pre-launch subscribers and increasing brand awareness; authored award-winning case studies and coordinated the creation of nationally recognized institutional publications.
Education
Honours Bachelor’s Degree in Social Communication – Journalism (NFQ Level 8) at Catholic University of Pelotas, Brazil
January 1, 1997 - January 1, 2001Honours Bachelor’s Degree in Social Communication – Journalism (NFQ Level 8) at Catholic University of Pelotas, Brazil
January 1, 1997 - January 1, 2001Honours Bachelor's Degree (NFQ Level 8) Social Communication – Journalism at Catholic University of Pelotas (UCPel), Brazil
February 1, 1997 - January 1, 2001Honours Bachelor’s Degree in Social Communication – Journalism (NFQ Level 8) at Catholic University of Pelotas, Brazil
January 1, 1997 - January 1, 2001Qualifications
Workplace Wellbeing (Organisational Psychology Approach)
March 1, 2025 - May 1, 2025Vegan Professional Chef Course
June 1, 2023 - August 1, 2023Healthcare Support Major Award (QQI Level 5) with Distinction
August 1, 2022 - August 1, 2023English as a Second Language (QQI Level 5) with Distinction
November 1, 2022 - June 1, 2023Workplace Wellbeing (Organisational Psychology Approach) – Trinity College Dublin
March 1, 2025 - May 31, 2025Vegan Professional Chef Course – The Happy Pear & KWETB
June 1, 2023 - August 31, 2023Healthcare Support Major Award (5M4339) – QQI Level 5 with Distinction – Chevron College
August 1, 2022 - August 31, 2023English as a Second Language (5N1632) – QQI Level 5 with Distinction – WWETB
November 1, 2022 - June 30, 2023Workplace Wellbeing (Organizational Psychology Approach)
March 1, 2025 - May 1, 2025Vegan Professional Chef Course
June 1, 2023 - August 1, 2023Health Care Support Major Award (5M 4339), QQI Level 5 with Distinction
August 1, 2022 - August 1, 2023English as a Second Language (5N 1632), QQI Level 5 with Distinction
November 1, 2022 - June 1, 2023Industry Experience
Non-Profit Organization, Professional Services, Software & Internet, Education, Financial Services, Healthcare, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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