Marketing & Communications Consultancy – Arquitetura das Flores

Situation
Arquitetura das Flores (Architecture of Flowers) is a heritage, second-generation floral retail business in Southern Brazil, recognised for high-end, artisanal product design. Despite strong creative reputation, the company lacked structured marketing, brand governance and digital capability to support sustainable growth in an increasingly competitive retail environment.

Task
The business needed a comprehensive marketing and communication transformation to modernise brand positioning, improve commercial performance, and establish professional processes capable of supporting long-term scalability.

Action
I delivered an end-to-end strategic consultancy, covering market and consumer analysis, brand positioning and visual identity, integrated marketing planning, sales and point-of-sale experience design, digital ecosystem development (website, SEO and social media), media relations, and the professionalisation of internal processes, team structure and performance governance.

Results
The engagement drove consecutive sales growth, improved financial performance, enabled increased reinvestment capacity, and supported the expansion of the product portfolio into complementary lines. The brand achieved higher market visibility, stronger customer conversion, and a scalable commercial and marketing operating model.