Corporate Anniversary Book – Savar Veículos (Mercedes-Benz)

Situation
Savar Veículos, a Mercedes-Benz dealership group in Southern Brazil, was preparing its 40th anniversary campaign in 2008 and engaged communication partners to plan and deliver a milestone celebration aimed at reinforcing reputation and stakeholder relationships.

Task
As part of the campaign led by the agency (Integrada Comunicação Total), the client needed a printed commemorative book to act as the campaign’s central asset—documenting the company’s history and achievements, featuring stakeholder voices, and providing a high-quality institutional piece for distribution to key audiences.

Action
Working in partnership with the agency and the client, I joined briefing and follow-up meetings, conducted research and interviews with executives, clients and suppliers (including on-site interviews outside the capital), contributed to the editorial structure, wrote and revised the full content through validation cycles, supported image selection and visual production, and delivered the press office plan and execution for the campaign launch, including reporting.

Results
The project delivered the 40th Anniversary Book (100 printed copies) distributed to key employees, clients, partners and local authorities, becoming the first written record of the company’s legacy after four decades. The work included uncovering and interviewing the company’s first customer (first invoice issued) and generated strong client feedback on the historical reconstruction. The press office programme secured 18 earned media placements in leading regional outlets and specialised transport publications, including a mention in a top business column in the state.