Internal Magazine Production – Nossa Gente Seara

Situation
Seara is one of Brazil’s largest food manufacturers, part of the JBS Group, with a highly distributed workforce across dozens of production units nationwide. Each year, the company produces Nossa Gente Seara (Our People Seara), a printed internal magazine designed to recognise employees’ years of service and celebrate their professional journeys.

Task
The organisation needed to produce a large-scale internal publication that could consistently recognise employees across multiple regions, capture authentic personal stories, and deliver high-quality editorial content within tight production timelines and a complex approval process.

Action
I worked as the on-site corporate copywriter, supporting client and agency briefings, structuring production timelines, conducting interviews with employees from multiple locations, writing executive and employee narratives, coordinating content validation, and supporting the editorial and design process through to final approval.

Results
Across three editions, more than 60,000 copies were distributed, featuring over 150 employee stories and multiple executive editorials. The publication consistently met demanding deadlines, generated highly positive feedback from both employees and leadership, and created a lasting narrative record that strengthened employee engagement and organisational culture.