Market Entry PR Strategy – N26 Brazil

Situation
N26 is a European mobile banking pioneer, fully licensed in Germany and operating across multiple international markets. In 2019, as part of its global expansion, the company prepared to enter Brazil—one of the world’s most competitive and regulated fintech environments.

Task
The organisation needed to build qualified market awareness, establish institutional credibility, and generate early user demand before the start of operations, through a PR-led market entry strategy aligned with global positioning and local market dynamics.

Action
I developed the launch PR strategy, defined the institutional narrative, mapped priority media and stakeholders, led media relations and executive positioning, coordinated with the global communications team, delivered media training, produced press and thought-leadership content, monitored performance indicators, and provided strategic reporting and recommendations.

Results
The campaign generated strong national awareness and reputation before launch, producing over 100,000 waitlist sign-ups in five months without paid media, 90+ earned media placements in top-tier outlets, and sustained growth in brand search demand. The positioning supported N26’s recognition as one of Europe’s most valuable fintechs and enabled continued strategic engagement in the Brazilian market.