HR & Employer Branding Award Submissions – Avon Brazil

Situation
Avon Brazil, a global leader in beauty and direct selling, intensified its participation in highly competitive national and international corporate and HR awards between 2017 and 2019, requiring technically robust, evidence-based case submissions under tight deadlines.

Task
The organisation needed to prepare and submit multiple strategic award cases, aligned with different evaluation frameworks, while ensuring institutional consistency, data accuracy and competitive storytelling across People, Culture, Sustainability and Innovation categories.

Action
I partnered with internal teams and agencies to research initiatives, conduct executive interviews, structure evaluation-oriented narratives, write and adapt case studies for different platforms, manage validation cycles, and ensure full technical compliance with submission requirements.

Results
The work supported a sustained record of recognition, including multiple first-place and category awards in major national and international programmes such as Aberje, ABIHPEC – Beleza Brasil, ECO Brasil (Amcham/Estadão), National Innovation Award (CNI/Sebrae), and EXAME Diversity Guide. Avon achieved repeated leadership positions in HR, Diversity and Sustainability categories, strengthening its reputation as a benchmark for gender equity, social impact and corporate innovation in Brazil.