HR Excellence Award Submission – GOL Airlines

Situation
GOL Airlines is Brazil’s largest airline by passenger volume, employing more than 14,000 people and operating a highly complex service organisation. In 2018, the company aimed to strengthen its employer brand through participation in the country’s leading workplace climate ranking.

Task
The organisation needed to develop a comprehensive and technically rigorous institutional submission, integrating multiple HR initiatives into a single, coherent case, within a short and non-negotiable deadline.

Action
Working in partnership with a specialist internal communications agency, I structured the editorial framework, conducted research and interviews, wrote and integrated the core narrative, coordinated validation cycles with the client, and ensured full compliance with the ranking’s submission requirements.

Results
The project delivered a high-volume, technically complex HR case within a compressed timeline, supporting GOL’s recognition in the national “Best Companies to Work For” ranking. The submission strengthened the company’s employer brand in a highly competitive talent market and became a reference asset for subsequent internal communication and people management campaigns.