Claude Cheah

This red packet design combines the playful world of Pokémon with traditional Lunar New Year symbolism, created to celebrate the Year of the Horse.

The concept draws inspiration from the horse’s associations with energy, progress, strength, and good fortune, incorporating horse-inspired Pokémon characters into a festive visual narrative. Traditional red and gold elements are reinterpreted through a contemporary illustration style, balancing the recognizable Pokémon aesthetic with the celebratory atmosphere of Lunar New Year.

The project focuses on character illustration, composition, colour harmony, packaging design, and cultural adaptation, with the goal of transforming a traditional red packet into a fun and collectible design that appeals to both Pokémon fans and younger audiences.

The artwork was developed from initial sketches and composition studies to colour blocking and final rendering.

This project focuses on composition, environmental storytelling, lighting, colour harmony, atmospheric perspective, and digital painting, demonstrating my process of developing an initial concept into a polished final illustration.