I'm Claudia Saurer, a digital marketing strategist with over 20 years of experience helping international brands grow. I blend strategic thinking with hands-on execution across performance marketing, content creation, social media, email campaigns, and analytics. I partner with B2B and e-commerce companies across Europe to build scalable marketing structures and teams, driving ROI through data-driven optimization and AI-enabled workflows. I am a native German speaker fluent in English, and I work remotely across Europe with a focus on efficiency, research, and content development using modern AI tools. Furthermore, I enjoy turning insights into actionable plans and collaborating with cross-functional teams to align marketing with business goals.…

Claudia Saurer

I'm Claudia Saurer, a digital marketing strategist with over 20 years of experience helping international brands grow. I blend strategic thinking with hands-on execution across performance marketing, content creation, social media, email campaigns, and analytics. I partner with B2B and e-commerce companies across Europe to build scalable marketing structures and teams, driving ROI through data-driven optimization and AI-enabled workflows. I am a native German speaker fluent in English, and I work remotely across Europe with a focus on efficiency, research, and content development using modern AI tools. Furthermore, I enjoy turning insights into actionable plans and collaborating with cross-functional teams to align marketing with business goals.…

Available to hire

I’m Claudia Saurer, a digital marketing strategist with over 20 years of experience helping international brands grow. I blend strategic thinking with hands-on execution across performance marketing, content creation, social media, email campaigns, and analytics. I partner with B2B and e-commerce companies across Europe to build scalable marketing structures and teams, driving ROI through data-driven optimization and AI-enabled workflows.

I am a native German speaker fluent in English, and I work remotely across Europe with a focus on efficiency, research, and content development using modern AI tools. Furthermore, I enjoy turning insights into actionable plans and collaborating with cross-functional teams to align marketing with business goals.

See more

Language

German
Fluent
English
Fluent

Work Experience

Freelance Digital Marketing Strategist at Self-employed / Freelance
January 1, 2017 - Present
Development of digital marketing strategies for e-commerce and B2B companies; management and optimization of paid campaigns (Google Ads and Meta Ads) with focus on performance and ROI; planning and creation of content strategies for LinkedIn, Instagram and Facebook; email marketing campaign planning, automation and performance analysis; management and optimization of WordPress websites, including content updates and SEO improvements; use of marketing analytics and KPI tracking to evaluate campaigns and improve marketing effectiveness; use of AI tools and GPT-based workflows for research, content development and marketing automation.
Marketing Director at Mach3 / Regiocast
January 1, 2008 - January 1, 2016
Development and execution of multi-channel marketing campaigns; brand positioning and audience growth strategies; planning and management of promotions, partnerships and events; collaboration with editorial and sales teams to align marketing with business goals.

Education

Bachelor Degree in Communications and Media at University of Vienna
January 11, 2030 - April 13, 2026

Qualifications

Digital Media Certificate
January 11, 2030 - January 1, 2016
Google Ads Certification
January 11, 2030 - April 13, 2026
Google Analytics Certification
January 11, 2030 - April 13, 2026
Cambridge Proficiency Certificate in English (CPE)
January 11, 2030 - April 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education
    paper Digital Marketing DACH-Region + Translation - Stickerkid

    I successfully integrated a social media strategy for this client, including Facebook, Instagram, newsletters, and Pinterest The goal is to improve online presence and interaction with the target audience. By creating compelling content in German, optimizing posting schedules, and leveraging the features of each platform, we were able to significantly increase the number of followers, drive traffic to the website and improve brand visibility. The project demonstrated the power of a cohesive approach to social media and delivered measurable results for the client’s digital presence.

    paper Social Media + Translation - Megalac

    I successfully integrated a social media strategy for this client The goal is to improve online presence and interaction with the target audience. By creating compelling content in German, optimizing posting schedules, and leveraging the features of each platform, we were able to significantly increase the number of followers, drive traffic to the website and improve brand visibility. The project demonstrated the power of a cohesive approach to social media and delivered measurable results for the client’s digital presence.

    paper Marketing + Newsletter Translation - Trendhim

    I can demonstrate my expertise in translating various marketing materials, newsletters, and product content for this client. I also successfully implement SEO strategies to optimize the content for better search engine visibility. The project shows I can adapt translations to appeal to the target audience while adhering to SEO best practices. The result is improved brand communication and better findability online for the client.

    paper Marketing/Social Media Translation - vida.XL

    For this client, I can demonstrate my expertise in translating various marketing materials, newsletters, and product content. The project shows I can adapt translations to appeal to the target audience while adhering to SEO best practices. The result is improved brand communication and better findability online for the client. My regional translations also enrich social media marketing.