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I am an enthusiastic, self-motivated, hard-working communications sociologist with nine years of experience in Social Media Management and Strategy, and a postgraduate degree in Digital Marketing and Social Media Professional from GreyStone College, Toronto. I have a background in social media content creation linked to consumer experience, team management, media paid campaigns, and a proven track record of achievements in a competitive environment. I have in-depth knowledge of the processes within client services, media strategy, development targets, analysis of insights and optimization, data understanding, and long-term execution plans. I stay up-to-date with trends and best practices in social media marketing, SEO, and content development, and I thrive in collaborative, fast-paced environments.…I am an enthusiastic, self-motivated, hard-working communications sociologist with nine years of experience in Social Media Management and Strategy, and a postgraduate degree in Digital Marketing and Social Media Professional from GreyStone College, Toronto. I have a background in social media content creation linked to consumer experience, team management, media paid campaigns, and a proven track record of achievements in a competitive environment. I have in-depth knowledge of the processes within client services, media strategy, development targets, analysis of insights and optimization, data understanding, and long-term execution plans. I stay up-to-date with trends and best practices in social media marketing, SEO, and content development, and I thrive in collaborative, fast-paced environments.

Claudia Delgadillo

Social Media Manager, Content Creator, Digital Marketer, +3

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I am an enthusiastic, self-motivated, hard-working communications sociologist with nine years of experience in Social Media Management and Strategy, and a postgraduate degree in Digital Marketing and Social Media Professional from GreyStone College, Toronto. I have a background in social media content creation linked to consumer experience, team management, media paid campaigns, and a proven track record of achievements in a competitive environment. I have in-depth knowledge of the processes within client services, media strategy, development targets, analysis of insights and optimization, data understanding, and long-term execution plans. I stay up-to-date with trends and best practices in social media marketing, SEO, and content development, and I thrive in collaborative, fast-paced environments.…I am an enthusiastic, self-motivated, hard-working communications sociologist with nine years of experience in Social Media Management and Strategy, and a postgraduate degree in Digital Marketing and Social Media Professional from GreyStone College, Toronto. I have a background in social media content creation linked to consumer experience, team management, media paid campaigns, and a proven track record of achievements in a competitive environment. I have in-depth knowledge of the processes within client services, media strategy, development targets, analysis of insights and optimization, data understanding, and long-term execution plans. I stay up-to-date with trends and best practices in social media marketing, SEO, and content development, and I thrive in collaborative, fast-paced environments.

Available to hire

I am an enthusiastic, self-motivated, hard-working communications sociologist with nine years of experience in Social Media Management and Strategy, and a postgraduate degree in Digital Marketing and Social Media Professional from GreyStone College, Toronto. I have a background in social media content creation linked to consumer experience, team management, media paid campaigns, and a proven track record of achievements in a competitive environment.

I have in-depth knowledge of the processes within client services, media strategy, development targets, analysis of insights and optimization, data understanding, and long-term execution plans. I stay up-to-date with trends and best practices in social media marketing, SEO, and content development, and I thrive in collaborative, fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media Manager and SEO Specialist at International Federation on Ageing

January 5, 2025 - October 2, 2025

● Develop, implement, and manage social media campaigns across various platforms (LinkedIn, Twitter, Instagram, Google Ads). ● Create and maintain detailed social media content calendars to ensure consistent and timely posting. ● Perform keyword research to identify relevant search terms and incorporate them into social media content for SEO optimization. ● Optimize social media content for both engagement and SEO, ensuring posts are optimized for search engines. ● Collaborate with internal teams to ensure that social media content aligns with overall marketing strategies and brand messaging. ● Write clear, concise, and SEO-optimized social media content for posts, ensuring proper keyword integration and content structure. ● Monitor, analyze, and report on the performance of both paid and organic campaigns, adjusting strategies as needed. ● Stay up-to-date with trends and best practices in social media marketing, SEO, and keyword research. ● Perform on-page SEO tasks including optimizing meta tags, headers, image alt-text, and internal linking within social media blog posts or landing pages. ● Use keyword research to guide content development and improve organic search visibility on social media platforms and websites.

Social Media Manager at Playback Music Group

October 2, 2023 - September 2, 2024

● Develop creative ideas and content for social media strategy. ● Enforcement of Brand style on content. ● Monitors trends in social media, advertising formats, channels, and technologies to increase engagement. ● Quality checks of content and all media, ensuring accuracy across platforms. ● Create reports to analyze insights and optimize campaigns. ● Identify and engage with influencers to create partnerships and amplify the brand message. ● Campaign budget pacing.

Marketing Intern at The Distillery District Restaurants Corp

June 5, 2023 - September 29, 2023

● Support the marketing team with daily administrative tasks. ● Review management of different platforms such as Google and Socialvore. ● Website updates. ● Content creation for social media such as taking photos and videos for Instagram. ● Develop creative ideas and content for social media strategy. ● Creation of branding style guide for The Distillery Events.

Marketing Manager at Pixel Marketing Digital

November 2, 2020 - May 31, 2023

● Develop and manage creative strategies across various platforms to increase brand visibility and engagement. ● Monitors trends in social media, advertising formats, channels, and technologies to provide recommendations to clients. ● Work hand in hand with designers and creative staff to provide guidance, training, and follow up on the brand guidelines. ● Created monthly and weekly reports to analyze insights and optimize campaigns in the strategy. ● Led team to develop campaigns and strategies. ● Campaign budget pacing. ● Quality checks of content and all media, ensuring accuracy across platforms. ● Development of interest targets focused on the client’s best practices. ● Keep abreast of industry changes, competition and trends for clients. ● Understanding social campaign management tools: Google Ads Editor, Google Analytics, Meta Business Manager.

Social Media Manager at KLAD Social Media (Freelance Project)

July 2, 2018 - October 30, 2020

● Develop and manage marketing strategies based on the client’s objective. ● Content creation to increase brand awareness and engagement. ● Monitoring posts and campaigns on platforms of Google Ads and Meta Business Suite. ● Tracking clients through Google Ads, Instagram and Facebook MarketPlace. ● Updates and website management. ● Identifying insights and analyzing them to help future optimizations in the strategy. ● Marketing budget management. ● Guarantee that the campaigns come out within the expected times and under the established strategy. ● Led team to develop campaigns and strategies.

Marketing Manager at Promob Mexico

March 6, 2016 - July 2, 2018

● Planning and implementing marketing strategies, based on the sales annual plan. ● Monitoring posts and campaigns on different platforms such as Google Ads and Meta Business Suite. ● Guarantee that the campaigns come out within the expected times and under the established strategy. ● Follow up with clients on social media through messages on Facebook and Instagram. ● Identifying insights and analyzing them to help future optimizations in the strategy. ● Report results and insights to optimize long-term campaigns. ● Provide support and facilitate planning exhibitions with suppliers and partners.

Account Manager and Team Lead at Ranking Web

February 27, 2015 - February 26, 2016

● Maintained solid day-to-day contact with clients, making presentations in personal meetings. ● Training new member teams to analyze and follow up on client’s campaigns and reach their objectives. ● Planning and implementing marketing strategies based on long-term client objectives. ● Follow up on launching campaigns on different platforms. ● Report results and insights to optimize long-term campaigns. ● Analyzing and understanding market factors and consumer trends that impact market dynamics.