Hi, I’m Claudia Delgado—a passionate, self-motivated, and hardworking social media manager and strategist. I bring nine years of hands-on experience in social media management and strategy, with a strong background in content creation, team collaboration, and paid media campaigns. I love turning data and insights into clear, engaging content that resonates with audiences and drives impact. My experience spans client services, media strategy, execution planning, and long-term brand growth. I’m adept at coordinating cross-functional teams, optimizing for SEO and engagement, and delivering measurable results in fast-paced environments. I’m excited to bring creative energy and a collaborative mindset to help brands connect with people and achieve their marketing goals.

Claudia Delgado

Hi, I’m Claudia Delgado—a passionate, self-motivated, and hardworking social media manager and strategist. I bring nine years of hands-on experience in social media management and strategy, with a strong background in content creation, team collaboration, and paid media campaigns. I love turning data and insights into clear, engaging content that resonates with audiences and drives impact. My experience spans client services, media strategy, execution planning, and long-term brand growth. I’m adept at coordinating cross-functional teams, optimizing for SEO and engagement, and delivering measurable results in fast-paced environments. I’m excited to bring creative energy and a collaborative mindset to help brands connect with people and achieve their marketing goals.

Available to hire

Hi, I’m Claudia Delgado—a passionate, self-motivated, and hardworking social media manager and strategist. I bring nine years of hands-on experience in social media management and strategy, with a strong background in content creation, team collaboration, and paid media campaigns. I love turning data and insights into clear, engaging content that resonates with audiences and drives impact.

My experience spans client services, media strategy, execution planning, and long-term brand growth. I’m adept at coordinating cross-functional teams, optimizing for SEO and engagement, and delivering measurable results in fast-paced environments. I’m excited to bring creative energy and a collaborative mindset to help brands connect with people and achieve their marketing goals.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager and SEO Specialist at International Federation on Ageing
January 4, 2025 - October 1, 2025
● Develop, implement, and manage social media campaigns across various platforms (LinkedIn, Twitter, Instagram, Google Ads). ● Create and maintain detailed social media content calendars to ensure consistent and timely posting. ● Perform keyword research to identify relevant search terms and incorporate them into social media content for SEO optimization. ● Optimize social media content for both engagement and SEO, ensuring posts are optimized for search engines. ● Collaborate with internal teams to ensure that social media content aligns with overall marketing strategies and brand messaging. ● Write clear, concise, and SEO-optimized social media content for posts, ensuring proper keyword integration and content structure. ● Monitor, analyze, and report on the performance of both paid and organic campaigns, adjusting strategies as needed. ● Stay up-to-date with trends and best practices in social media marketing, SEO, and keyword research. ● Perform on-page SEO tasks, including optimizing meta tags, headers, image alt-text, and internal linking within social media blog posts or landing pages. ● Use keyword research to guide content development and improve organic search visibility on social media platforms and websites.
Social Media Manager at Playback Music Group
October 2, 2023 - September 2, 2024
● Develop creative ideas and content for social media strategy. ● Enforcement of Brand style on content. ● Monitors trends in social media, advertising formats, channels, and technologies to increase engagement. ● Quality checks of content and all media, ensuring accuracy across platforms. ● Create reports to analyze insights and optimize campaigns. ● Identify and engage with influencers to create partnerships and amplify the brand message. ● Campaign budget pacing.
Marketing Intern at The Distillery District Restaurants Corp
June 5, 2023 - September 29, 2023
● Support the marketing team with daily administrative tasks. ● Review management of different platforms such as Google and Socialvore. ● Website updates. ● Content creation for social media such as taking photos and videos for Instagram. ● Develop creative ideas and content for social media strategy. ● Creation of branding style guide for The Distillery Events.
Marketing Manager at Pixel Marketing Digital
November 2, 2020 - May 31, 2023
● Develop and manage creative strategies across various platforms to increase brand visibility and engagement. ● Monitors trends in social media, advertising formats, channels, and technologies to provide recommendations to clients. ● Work hand in hand with designers and creative staff to provide guidance, training, and follow up on the brand guidelines. ● Created monthly and weekly reports to analyze insights and optimize campaigns in the strategy. ● Led team to develop campaigns and strategies. ● Campaign budget pacing. ● Quality checks of content and all media, ensuring accuracy across platforms. ● Development of interest targets focused on the client’s best practices. ● Keep abreast of industry changes, competition and trends for clients. ● Understanding social campaign management tools: Google Ads Editor, Google Analytics, Meta Business Manager.
Social Media Manager at KLAD Social Media (Freelance Project)
July 2, 2018 - October 30, 2020
● Develop and manage marketing strategies based on the client’s objective. ● Content creation to increase brand awareness and engagement. ● Monitoring posts and campaigns on platforms of Google Ads and Meta Business Suite. ● Tracking clients through Google Ads, Instagram and Facebook MarketPlace. ● Updates and website management. ● Identifying insights and analyzing them to help future optimizations in the strategy. ● Marketing budget management. ● Guarantee that the campaigns come out within the expected times and under the established strategy. ● Led team to develop campaigns and strategies.
Marketing Manager at Promob Mexico
March 6, 2016 - July 2, 2018
● Planning and implementing marketing strategies, based on the sales annual plan. ● Monitoring posts and campaigns on different platforms such as Google Ads and Meta Business Suite. ● Guarantee that the campaigns come out within the expected times and under the established strategy. ● Follow up with clients on social media through messages on Facebook and Instagram. ● Identifying insights and analyzing them to help future optimizations in the strategy. ● Report results and insights to optimize long-term campaigns. ● Provide support and facilitate planning exhibitions with suppliers and partners.
Account Manager and Team Lead at Ranking Web
February 26, 2015 - February 25, 2016
● Maintained solid day-to-day contact with clients, making presentations in personal meetings. ● Training new member teams to analyze and follow up on client’s campaigns and reach their objectives. ● Planning and implementing marketing strategies based on long-term client objectives. ● Follow up on launching campaigns on different platforms. ● Report results and insights to optimize long-term campaigns. ● Analyzing and understanding market factors and consumer trends that impact market dynamics.
Social Media Manager and SEO Specialist at International Federation on Ageing – Remote
January 1, 2025 - October 1, 2025
Develop, implement, and manage social media campaigns across LinkedIn, Twitter, Instagram, and Google Ads; create and maintain detailed social media content calendars for consistent posting; perform keyword research for SEO; optimize content for engagement and search visibility; collaborate with internal teams to align social media with marketing strategies; write clear, SEO-optimized social content; monitor, analyze, and report on paid and organic campaigns; stay updated on trends in social media, SEO, and keyword research; perform on-page SEO tasks (meta tags, headers, image alt-text, internal linking); drive content development using keyword insights; Accomplishments include increasing abstract submissions from 258 to over 600 and achieving 11M LinkedIn Ad impressions with CPC CAD 0.18.
Social Media Manager at Playback Music Group – Leslieville, Toronto, Ontario
October 1, 2023 - September 1, 2025
Develop creative ideas and content for social media strategy; enforce brand style on content; monitor trends, advertising formats, channels, and technology to boost engagement; perform quality checks on all media; create reports to analyze insights and optimize campaigns; identify and engage influencers for partnerships; manage campaign budgeting.
Marketing Intern at The Distillery District Restaurants Corp – Distillery District, Toronto, Ontario
June 1, 2023 - September 1, 2023
Support marketing team with daily administrative tasks; review management across platforms such as Google and social channels; update websites; create social media content (photos/videos); develop creative ideas and content for social strategy; develop branding style guide for The Distillery Events.
Marketing Manager at Pixel Marketing Digital – Tepatitlán de Morelos, Jalisco
November 1, 2020 - May 1, 2023
Develop and manage creative strategies across platforms to increase brand visibility and engagement; monitor trends in social media, advertising formats, channels, and technologies; ensure content aligns with brand guidelines; budget campaign pacing; lead a team to develop campaigns and strategies; Accomplishments include growing Mola Taller Creativo's presence to become a leading furniture brand in Mexico and maintaining client relations with tutorials and product news.
Account Manager and Team Lead at Ranking Web – Guadalajara, Jalisco, México
March 1, 2016 - March 1, 2018
Maintain day-to-day contact with clients and present proposals in person; train new team members to analyze and follow up on campaigns; plan and implement marketing strategies based on long-term client objectives; follow up on launches across platforms; report results and insights to optimize long-term campaigns; understand market factors and consumer trends; track prospective clients and assist in closing deals.
Marketing Manager at Promob México – Guadalajara, Jalisco, México
March 1, 2015 - March 1, 2016
Plan and implement marketing strategies based on the annual sales plan; monitor posts and campaigns on Google Ads and Meta Business Suite; ensure campaigns launch on time under the established strategy; follow up with clients on social media via Facebook and Instagram; identify insights and analyze them to inform future optimizations; report results and insights to optimize long-term campaigns; coordinate planning exhibits with suppliers and partners.
Marketing Intern at Pixel Marketing Digital
June 1, 2023 - September 1, 2023
Support campaigns for Tepatitlán de Morelos, Jalisco; content creation to increase brand awareness and engagement; monitor trends; provide guidance and training.
Social Media Manager and Community Manager at KLAD Social Media (Freelancer Project)
July 1, 2018 - November 1, 2020
Develop and manage marketing strategies across platforms to increase brand awareness; content creation to increase engagement; monitor trends; provide guidance to clients; manage marketing budgets; maintain timely delivery of campaigns.
Marketing Manager at Promob México
March 1, 2016 - July 1, 2018
Plan and implement marketing strategies based on the sales annual plan; monitor posts and campaigns on platforms such as Google Ads and Meta Business Suite; ensure campaigns come out on time; client communication via social media; manage marketing budget; training.

Education

Master's in Digital Art and Global Communications at University of Niagara Falls
October 1, 2024 - June 26, 2026
Digital Marketing and Social Media Professional Certificate at GreyStone College, Toronto, Ontario
July 1, 2022 - March 1, 2024
Master's in Digital Art and Global Communications at University of Niagara Falls
October 1, 2024 - April 21, 2026
Digital Marketing and Social Media Professional Certificate at Greystone College
July 1, 2022 - March 1, 2024
Master's in Digital Art and Global Communications at University of Niagara Falls
October 1, 2024 - April 23, 2026
Digital Marketing and Social Media Professional Certificate at Greystone College
July 1, 2022 - March 1, 2024

Qualifications

Google Ads Measurement Certification (Skillshop)
May 1, 2024 - October 7, 2025
Google Ads Creative Certification (Skillshop)
May 1, 2024 - October 7, 2025
Google Ads Display Certification (Skillshop)
May 1, 2024 - October 7, 2025
Google Ads Measurement Certification
May 1, 2024 - April 21, 2026
Google Ads Creative Certification
May 1, 2024 - April 21, 2026
Google Ads Display Certification
May 1, 2024 - April 21, 2026
Google Ads Measurement Certification
May 1, 2024 - April 23, 2026
Google Ads Creative Certification
May 1, 2024 - April 23, 2026
Google Ads Display Certification
May 1, 2024 - April 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail