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I'm Claudiu Angheloni, a Senior Brand & Product Designer and Creative Director with 16+ years of experience shaping brands, digital products, websites, and customer experiences for hospitality groups, startups, agencies, and growing businesses. I specialize in brand identity, product design, UI/UX, and design systems, leading projects from strategy and concept through execution. I combine creative direction, business thinking, and user-centered design to create experiences that are both memorable and commercially effective. In my current role at Syndicate Hospitality Group in Calgary, I lead branding and creative direction across multiple hospitality brands, and I co-founded S.W.A.G., an AI-powered marketplace that blends live auctions, e-commerce, and community engagement.…I'm Claudiu Angheloni, a Senior Brand & Product Designer and Creative Director with 16+ years of experience shaping brands, digital products, websites, and customer experiences for hospitality groups, startups, agencies, and growing businesses. I specialize in brand identity, product design, UI/UX, and design systems, leading projects from strategy and concept through execution. I combine creative direction, business thinking, and user-centered design to create experiences that are both memorable and commercially effective. In my current role at Syndicate Hospitality Group in Calgary, I lead branding and creative direction across multiple hospitality brands, and I co-founded S.W.A.G., an AI-powered marketplace that blends live auctions, e-commerce, and community engagement.

Claudiu Angheloni

Creative Director, Brand Designer, Product Designer, +3

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I'm Claudiu Angheloni, a Senior Brand & Product Designer and Creative Director with 16+ years of experience shaping brands, digital products, websites, and customer experiences for hospitality groups, startups, agencies, and growing businesses. I specialize in brand identity, product design, UI/UX, and design systems, leading projects from strategy and concept through execution. I combine creative direction, business thinking, and user-centered design to create experiences that are both memorable and commercially effective. In my current role at Syndicate Hospitality Group in Calgary, I lead branding and creative direction across multiple hospitality brands, and I co-founded S.W.A.G., an AI-powered marketplace that blends live auctions, e-commerce, and community engagement.…I'm Claudiu Angheloni, a Senior Brand & Product Designer and Creative Director with 16+ years of experience shaping brands, digital products, websites, and customer experiences for hospitality groups, startups, agencies, and growing businesses. I specialize in brand identity, product design, UI/UX, and design systems, leading projects from strategy and concept through execution. I combine creative direction, business thinking, and user-centered design to create experiences that are both memorable and commercially effective. In my current role at Syndicate Hospitality Group in Calgary, I lead branding and creative direction across multiple hospitality brands, and I co-founded S.W.A.G., an AI-powered marketplace that blends live auctions, e-commerce, and community engagement.

Available to hire

I’m Claudiu Angheloni, a Senior Brand & Product Designer and Creative Director with 16+ years of experience shaping brands, digital products, websites, and customer experiences for hospitality groups, startups, agencies, and growing businesses. I specialize in brand identity, product design, UI/UX, and design systems, leading projects from strategy and concept through execution.

I combine creative direction, business thinking, and user-centered design to create experiences that are both memorable and commercially effective. In my current role at Syndicate Hospitality Group in Calgary, I lead branding and creative direction across multiple hospitality brands, and I co-founded S.W.A.G., an AI-powered marketplace that blends live auctions, e-commerce, and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Senior Brand & Visual Designer at Syndicate Hospitality Group

September 1, 2013 - Present

Leading brand and marketing design for a hospitality group, supporting multiple restaurant concepts across print, digital, and on-site experiences. Work includes menus, campaigns, signage, social visuals, and maintaining brand consistency across locations, with a strong focus on real-world execution and commercial impact.

CDO & Co-Founder at S.W.A.G.

May 1, 2025 - May 1, 2026

Chief Design Officer and Co-Founder of S.W.A.G., leading brand, product, and visual system design for a live-commerce marketplace. Responsible for the end-to-end design of the mobile and web application, including UX flows, high-fidelity UI, interaction patterns, and scalable design systems built in Figma. Oversees brand identity, investor-facing materials, and the long-term visual strategy.

Lead Brand & Visual Designer at talonX Creative Agency

September 1, 2013 - September 1, 2022

Delivered brand identities, marketing campaigns, and visual systems for a wide range of clients within a creative agency environment. Responsibilities included brand development, visual direction, advertising assets, and cross-channel design, collaborating with clients and internal teams to deliver scalable solutions.

Graphic Design & 2D Sketch Artist at MiraniDesign

October 1, 2012 - October 1, 2013

Graphic design and 2D sketch work for various projects.

Freelance Brand & Visual Designer at Upwork

September 1, 2007 - September 1, 2013

Delivering branding, visual identity, and digital design projects for international clients.

Senior Brand & Product Designer & Creative Director at Syndicate Hospitality Group (SHG)

January 1, 2013 - Present

Lead branding and creative direction across a portfolio of hospitality concepts. Designed websites, campaigns, menus, signage, and marketing assets. Built scalable brand systems across digital and physical touchpoints. Partnered directly with ownership and leadership teams to support business growth.