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I'm Clay Chappell, a freelance digital marketer passionate about tackling marketing and communications challenges with creative, data-driven solutions. I love crafting visually engaging and thoughtful work that makes an impact, always bringing fresh ideas to life across various mediums. My goal is to innovate and execute with purpose, helping small businesses enhance their online visibility and engagement. With expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics, I excel at implementing SEO strategies and crafting visually appealing designs that align with brand identity. I'm determined and analytical, always ensuring client objectives are met through well-planned and executed marketing strategies.…I'm Clay Chappell, a freelance digital marketer passionate about tackling marketing and communications challenges with creative, data-driven solutions. I love crafting visually engaging and thoughtful work that makes an impact, always bringing fresh ideas to life across various mediums. My goal is to innovate and execute with purpose, helping small businesses enhance their online visibility and engagement. With expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics, I excel at implementing SEO strategies and crafting visually appealing designs that align with brand identity. I'm determined and analytical, always ensuring client objectives are met through well-planned and executed marketing strategies.

Clay Chappell

Digital Marketer, Marketing Strategist, Graphic Designer, +2

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I'm Clay Chappell, a freelance digital marketer passionate about tackling marketing and communications challenges with creative, data-driven solutions. I love crafting visually engaging and thoughtful work that makes an impact, always bringing fresh ideas to life across various mediums. My goal is to innovate and execute with purpose, helping small businesses enhance their online visibility and engagement. With expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics, I excel at implementing SEO strategies and crafting visually appealing designs that align with brand identity. I'm determined and analytical, always ensuring client objectives are met through well-planned and executed marketing strategies.…I'm Clay Chappell, a freelance digital marketer passionate about tackling marketing and communications challenges with creative, data-driven solutions. I love crafting visually engaging and thoughtful work that makes an impact, always bringing fresh ideas to life across various mediums. My goal is to innovate and execute with purpose, helping small businesses enhance their online visibility and engagement. With expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics, I excel at implementing SEO strategies and crafting visually appealing designs that align with brand identity. I'm determined and analytical, always ensuring client objectives are met through well-planned and executed marketing strategies.

Available to hire

I’m Clay Chappell, a freelance digital marketer passionate about tackling marketing and communications challenges with creative, data-driven solutions. I love crafting visually engaging and thoughtful work that makes an impact, always bringing fresh ideas to life across various mediums. My goal is to innovate and execute with purpose, helping small businesses enhance their online visibility and engagement.

With expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics, I excel at implementing SEO strategies and crafting visually appealing designs that align with brand identity. I’m determined and analytical, always ensuring client objectives are met through well-planned and executed marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketer at Canada

January 1, 2021 - June 4, 2024

Freelance Digital Marketer with expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics. Specialized in helping small businesses enhance their online visibility and drive engagement. Skilled in implementing SEO strategies through keyword research, on-page optimization, and local SEO efforts, as well as crafting visually appealing designs that align with brand identity. Determined, analyzed, and responded to clients' advertising and marketing communications objectives by applying principles of marketing strategy, design, and analytics.

Social Media Manager (Contract) at Mintleaves Catering

February 1, 2024 - May 31, 2024

Utilized Google Analytics and Meta Business Suite to enhance the effectiveness and targeting of social ads/posts. Planned and implemented daily branded content on Facebook and Instagram. Showcased great time management and versatility by being in charge of strategy, design, and copy. Addressed SEO difficulties and implemented keyword optimization into on-page and off-page SEO efforts.

Digital Marketing Specialist (Contract) at KinMe Technologies (B2B SaaS)

October 1, 2023 - January 31, 2024

Performed market segmentation analysis, determined the organization's target market audience and defined the consumer behaviour of each segment. Worked with a team to strategize, create, schedule, and analyze social media posts on Instagram, Facebook, and LinkedIn. Implemented Google Analytics and META Business Suite into the company's digital marketing ecosystem. Created a 6-month digital marketing budget plan for the future of the company.

Design and Media Placement at Youth Ottawa

April 1, 2018 - May 31, 2018

Redesigned branding and logos for Youth Ottawa programs. Created and finalized digital graphics (website, documents, newsletters, etc). Implemented press kits (photos, digital graphics, media fact sheets, and other documents). Created and finalized the design of one-pagers for Youth Ottawa based events.

Prep/Line Cook at Boston Pizza

March 1, 2012 - October 31, 2022

Utilized strong time management and communication skills in a fast-paced, ever-changing environment. Responsible for training new hires to become line cooks. Ensured customer satisfaction by consistently adhering to strict food safety standards and corporate structure.

Freelance Digital Marketer at Freelance

January 1, 2021 - June 8, 2024

Freelance Digital Marketer with expertise in SEO, graphic design, copywriting, marketing strategy, and data analytics. Specialized in helping small businesses enhance their online visibility and drive engagement. Skilled in implementing SEO strategies through keyword research, on-page optimization, and local SEO efforts, as well as crafting visually appealing designs that align with brand identity. Determined, analyzed and responded to clients’ advertising and marketing communications objectives by applying principles of marketing strategy, design and analytics.

Social Media Manager (Contract) at Mintleaves Catering

February 1, 2024 - May 31, 2024

Utilized Google Analytics and Meta Business Suite to enhance the effectiveness and targeting of social ads/posts. Planned and implemented daily branded content on Facebook and Instagram. Showcased great time management and versatility by being in charge of strategy, design and copy. Addressed SEO difficulties and implemented keyword optimization into on-page and off-page SEO efforts.

Digital Marketing Specialist (Contract) at KinMe Technologies (B2B SaaS)

October 1, 2023 - January 31, 2024

Performed a market segmentation analysis, determined the organization's target market audience and defined the consumer behaviour of each segment. Worked with a team to strategize, create, schedule and analyze social media posts on Instagram, Facebook and LinkedIn. Implemented Google Analytics and META Business Suite into the Company's digital marketing ecosystem. Created a 6-Month digital marketing budget plan for the future of the company.

Design and Media Placement at Youth Ottawa

April 1, 2018 - May 31, 2018

Redesigned branding and logos for Youth Ottawa programs. Created and finalized digital graphics (website, documents, newsletters, etc.). Implemented Press kits (photos, digital graphics, media fact sheets and other documents). Created and finalized the design of one-pagers for Youth Ottawa based events.

Prep/Line Cook at Boston Pizza

March 1, 2012 - October 31, 2022