I design brand systems that make complex products clear, structured and scalable. My approach connects positioning, hierarchy and visual logic to create identities teams can actually deploy, extend and evolve. I focus on clarity, consistency and long-term brand coherence across all touchpoints. I help brands build scalable visual frameworks and guidelines that support consistent deployment across channels.…

Clémentine CANTO LOTODÉ

I design brand systems that make complex products clear, structured and scalable. My approach connects positioning, hierarchy and visual logic to create identities teams can actually deploy, extend and evolve. I focus on clarity, consistency and long-term brand coherence across all touchpoints. I help brands build scalable visual frameworks and guidelines that support consistent deployment across channels.…

Available to hire

I design brand systems that make complex products clear, structured and scalable. My approach connects positioning, hierarchy and visual logic to create identities teams can actually deploy, extend and evolve.

I focus on clarity, consistency and long-term brand coherence across all touchpoints. I help brands build scalable visual frameworks and guidelines that support consistent deployment across channels.

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Language

English
Fluent
French
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Other
    paper Brand Identity & Visual Assets - Santé Vitae

    Brand identity and visual system developed for a health and wellness brand.

    The project focused on creating a clear, structured and trustworthy visual language, balancing medical credibility with a modern and accessible aesthetic.

    Scope included logo design, typography, color system and visual assets, ensuring consistency across digital and communication supports.

    The approach emphasizes clarity, hierarchy and usability, allowing the brand to scale across multiple touchpoints while maintaining strong visual coherence.