Brand Identity & Visual Assets - Santé Vitae

Clémentine CANTO LOTODÉ
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Brand identity and visual system developed for a health and wellness brand.

The project focused on creating a clear, structured and trustworthy visual language, balancing medical credibility with a modern and accessible aesthetic.

Scope included logo design, typography, color system and visual assets, ensuring consistency across digital and communication supports.

The approach emphasizes clarity, hierarchy and usability, allowing the brand to scale across multiple touchpoints while maintaining strong visual coherence.