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I am a media and communications professional with 7 years of experience in content creation, editorial production, and digital media, with a focus on health and lifestyle topics. I enjoy developing editorial concepts and communication campaigns across digital and offline channels to drive audience engagement and content-driven storytelling. Based in Melbourne, I thrive on turning ideas into compelling content, collaborating with designers and developers, and delivering impactful campaigns that resonate with diverse audiences.…I am a media and communications professional with 7 years of experience in content creation, editorial production, and digital media, with a focus on health and lifestyle topics. I enjoy developing editorial concepts and communication campaigns across digital and offline channels to drive audience engagement and content-driven storytelling. Based in Melbourne, I thrive on turning ideas into compelling content, collaborating with designers and developers, and delivering impactful campaigns that resonate with diverse audiences.

Liu Yuncong

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I am a media and communications professional with 7 years of experience in content creation, editorial production, and digital media, with a focus on health and lifestyle topics. I enjoy developing editorial concepts and communication campaigns across digital and offline channels to drive audience engagement and content-driven storytelling. Based in Melbourne, I thrive on turning ideas into compelling content, collaborating with designers and developers, and delivering impactful campaigns that resonate with diverse audiences.…I am a media and communications professional with 7 years of experience in content creation, editorial production, and digital media, with a focus on health and lifestyle topics. I enjoy developing editorial concepts and communication campaigns across digital and offline channels to drive audience engagement and content-driven storytelling. Based in Melbourne, I thrive on turning ideas into compelling content, collaborating with designers and developers, and delivering impactful campaigns that resonate with diverse audiences.

Available to hire

I am a media and communications professional with 7 years of experience in content creation, editorial production, and digital media, with a focus on health and lifestyle topics. I enjoy developing editorial concepts and communication campaigns across digital and offline channels to drive audience engagement and content-driven storytelling.

Based in Melbourne, I thrive on turning ideas into compelling content, collaborating with designers and developers, and delivering impactful campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Social Media and Content Specialist (Intern) at Victorian Cleantech Cluster

May 1, 2025 - July 31, 2025

Developed LinkedIn content and promotional materials for clean technology and renewable energy initiatives. Wrote articles and published website content using WordPress. Designed infographics and communication materials using Canva for public and stakeholder engagement.

Media & Communications Assistant (contract) at Coalition for the Protection of Greyhounds

December 1, 2024 - January 1, 2026

Assisted with website content updates and digital publishing to support the CPG’s media and community engagement activities. Prepared concise summaries of media coverage related to greyhound welfare and advocacy campaigns.

Freelance Content Writer at Xiao Hongshu (RedNote)

October 1, 2022 - May 1, 2023

Independently developed story ideas and produced editorial content for the official WeChat media channel of Xiaohongshu, focusing on lifestyle and digital culture topics.

Editor & Journalist (full time) at Global Times (subsidiary of People’s Daily)

January 1, 2017 - September 1, 2022

Reported on health and social issues, conducting interviews and producing news and feature articles for digital publication. Edited and adapted health content for publication across WeChat, Sina Weibo, mobile app, and web platforms, ensuring suitability for digital audiences. Developed public health campaign concepts and collaborated with designers to produce health education comics.

Content & Editorial Specialist (full time) at Duzhe Publishing & Media Co Ltd

May 1, 2015 - August 1, 2016

Managed and edited content for Duzhe’s official WeChat channel, including original writing, article selection, and editorial curation. Grew the channel audience from 500,000 to 1.5 million within one year. Led offline reading salons and book launch events, coordinating with authors for public talks and promotional activities. Managed product sourcing and content operations for the “Duzhe Bookstore” e-commerce platform, including supplier coordination and promotional copywriting.

Journalist (intern) at Beijing Youth Daily

December 1, 2013 - December 1, 2014

Contributed to cover feature production by developing interview questions, coordinating with production teams, and supporting shoot planning. Conducted independent interviews with two actresses (Jiang Shuying and Tang Yixin) and wrote cover feature articles published in Beijing Youth Daily magazine.