Brand strategist and creative producer experienced in building identities, campaigns, and websites that help businesses stand out and grow. At 444, I’ve worked with startups and small businesses to create cohesive brand systems, engaging visuals, and bespoke websites tailored to their goals. Visit all projects: _Website not available. Sign in: https://www.twine.net/signup_…

Cleo Yang

5.0 (2 reviews)

Brand strategist and creative producer experienced in building identities, campaigns, and websites that help businesses stand out and grow. At 444, I’ve worked with startups and small businesses to create cohesive brand systems, engaging visuals, and bespoke websites tailored to their goals. Visit all projects: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Brand strategist and creative producer experienced in building identities, campaigns, and websites that help businesses stand out and grow.
At 444, I’ve worked with startups and small businesses to create cohesive brand systems, engaging visuals, and bespoke websites tailored to their goals.

Visit all projects: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Creative Director, Producer at 444, Montreal
May 1, 2024 - Present
Conducted extensive market research, established brand direction and digital strategy; led digital marketing direction, design, and copywriting; managed social media; created concept boards, on-set art direction, and oversaw content production; organized event activations; web design and front-end development; CRM design and development, copywriting; data analysis and reporting.
Marketing Specialist, Influencer Relations Coordinator at Big Vita
July 1, 2024 - October 1, 2025
Created social media content guidelines; oversaw social media marketing campaigns; developed content calendar and produced content for owned media channels; influencer outreach and secured long-term partnerships with influencers; optimized brand and CRM strategy based on data analytics, A/B test results and feedback; led creative projects and managed a six-figure budget, facilitating agency collaborations to deliver successful campaigns.
Assistant Marketing Coordinator at Parenting Science Magazine
May 1, 2022 - October 1, 2025
Created a 12-month strategic creative marketing calendar; conducted and analyzed original A/B testing; optimized cover images for digital products; initiated partnerships with complementary brands; increased engagement across social accounts; coordinated photoshoots and edited video content; designed and distributed targeting surveys (>1000 participants).
Marketing Intern, Stylist at Cuir Dimitri
June 1, 2021 - October 1, 2025
Carried out market research; created a 3-month brand content calendar; developed organic and paid content for Instagram and Facebook; increased presence and engagement across social channels via influencer marketing, UGC and brand adjustments; organized photoshoots and styled models/influencers.

Education

Bachelor's Degree in Fashion Marketing at LaSalle College
January 1, 2018 - May 1, 2021

Qualifications

Data Analytics Specialization
May 1, 2023 - December 1, 2023
Digital Marketing & E-commerce Professional
December 1, 2022 - May 1, 2023
Social Media Marketing Professional
March 1, 2022 - August 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education
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