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Hi, I’m Coco Law. I’m a Creative and commercially minded Product & Graphic Designer with experience in licensed consumer products, toy development, and entertainment branding across the UK and Asia. I’ve led concept development for globally recognised IPs such as Bluey, Peppa Pig, Barbie, BTS, and Sanrio characters, translating rich character worlds into engaging, play-driven and collectible product formats. I enjoy bridging creative storytelling with manufacturing realities, ensuring concepts are manufacturable, cost-efficient, and compliant with safety standards. I’m passionate about gaming and entertainment and love collaborating with international teams to deliver high-quality products that connect with fans. Beyond design, I excel at brand guardianship, approvals, packaging storytelling, and cross-functional collaboration across regions. I’m energized by trend-driven ideas, strong visual storytelling, and the thrill of bringing new products to market while maintaining brand fidelity.…Hi, I’m Coco Law. I’m a Creative and commercially minded Product & Graphic Designer with experience in licensed consumer products, toy development, and entertainment branding across the UK and Asia. I’ve led concept development for globally recognised IPs such as Bluey, Peppa Pig, Barbie, BTS, and Sanrio characters, translating rich character worlds into engaging, play-driven and collectible product formats. I enjoy bridging creative storytelling with manufacturing realities, ensuring concepts are manufacturable, cost-efficient, and compliant with safety standards. I’m passionate about gaming and entertainment and love collaborating with international teams to deliver high-quality products that connect with fans. Beyond design, I excel at brand guardianship, approvals, packaging storytelling, and cross-functional collaboration across regions. I’m energized by trend-driven ideas, strong visual storytelling, and the thrill of bringing new products to market while maintaining brand fidelity.

Coco Law

Product Designer, Graphic Designer, Packaging Designer, +2

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Hi, I’m Coco Law. I’m a Creative and commercially minded Product & Graphic Designer with experience in licensed consumer products, toy development, and entertainment branding across the UK and Asia. I’ve led concept development for globally recognised IPs such as Bluey, Peppa Pig, Barbie, BTS, and Sanrio characters, translating rich character worlds into engaging, play-driven and collectible product formats. I enjoy bridging creative storytelling with manufacturing realities, ensuring concepts are manufacturable, cost-efficient, and compliant with safety standards. I’m passionate about gaming and entertainment and love collaborating with international teams to deliver high-quality products that connect with fans. Beyond design, I excel at brand guardianship, approvals, packaging storytelling, and cross-functional collaboration across regions. I’m energized by trend-driven ideas, strong visual storytelling, and the thrill of bringing new products to market while maintaining brand fidelity.…Hi, I’m Coco Law. I’m a Creative and commercially minded Product & Graphic Designer with experience in licensed consumer products, toy development, and entertainment branding across the UK and Asia. I’ve led concept development for globally recognised IPs such as Bluey, Peppa Pig, Barbie, BTS, and Sanrio characters, translating rich character worlds into engaging, play-driven and collectible product formats. I enjoy bridging creative storytelling with manufacturing realities, ensuring concepts are manufacturable, cost-efficient, and compliant with safety standards. I’m passionate about gaming and entertainment and love collaborating with international teams to deliver high-quality products that connect with fans. Beyond design, I excel at brand guardianship, approvals, packaging storytelling, and cross-functional collaboration across regions. I’m energized by trend-driven ideas, strong visual storytelling, and the thrill of bringing new products to market while maintaining brand fidelity.

Available to hire

Hi, I’m Coco Law. I’m a Creative and commercially minded Product & Graphic Designer with experience in licensed consumer products, toy development, and entertainment branding across the UK and Asia. I’ve led concept development for globally recognised IPs such as Bluey, Peppa Pig, Barbie, BTS, and Sanrio characters, translating rich character worlds into engaging, play-driven and collectible product formats. I enjoy bridging creative storytelling with manufacturing realities, ensuring concepts are manufacturable, cost-efficient, and compliant with safety standards. I’m passionate about gaming and entertainment and love collaborating with international teams to deliver high-quality products that connect with fans.

Beyond design, I excel at brand guardianship, approvals, packaging storytelling, and cross-functional collaboration across regions. I’m energized by trend-driven ideas, strong visual storytelling, and the thrill of bringing new products to market while maintaining brand fidelity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Intermediate

German

Intermediate

Work Experience

Product Designer (Global Team & License Team) at Sanrio Hong Kong Co., Ltd.

June 1, 2013 - March 1, 2018

Approved 2,300+ SKUs annually via email and OAS to ensure brand consistency and product excellence. Directed trend research across European and Asian markets to inform character-based product innovation. Created technical drawings and 3D renderings for softlines, home, accessories, and apparel. Oversaw sample production and provided creative feedback to ensure alignment with brand direction. Maintained CI manuals and trained licensees on brand compliance across regions. Designed POP materials and store displays (20+ sets per year) for Asian and European markets. Collaborated with Japan Head Office to align global branding and licensing strategies. Led a global design team and guided team members with clear creative direction. Engaged with clients to ensure concepts met needs while maintaining brand standards. Coordinated with factories to balance cost and quality within deadlines.

Product Designer (Membership Retail Team) at The Hong Kong Jockey Club

March 1, 2018 - February 28, 2023

Developed over 75 SKUs per year (250+ variations) across fashion, accessories, home, and seasonal gift lines. Created corporate gift collections for LEVAD shops and digital platforms. Worked with luxury partners Hermès, Elie Bleu, and Judith Leiber, producing co-branded merchandise. Managed product lifecycle from concept through production, ensuring quality and premium positioning. Delivered window displays and visual merchandising plans across clubhouse retail shops. Presented designs to stakeholders and led feedback sessions to refine concepts. Researched local and international trends to keep collections competitive and aspirational.