I'm a commercially driven digital marketing strategist with 20+ years of experience delivering measurable growth across B2B and B2C markets. I excel at aligning digital campaigns with overarching commercial goals, translating insights into action, and advising on high-level strategic initiatives for SMEs and large enterprises.…

Colin McKee

I'm a commercially driven digital marketing strategist with 20+ years of experience delivering measurable growth across B2B and B2C markets. I excel at aligning digital campaigns with overarching commercial goals, translating insights into action, and advising on high-level strategic initiatives for SMEs and large enterprises.…

Available to hire

I’m a commercially driven digital marketing strategist with 20+ years of experience delivering measurable growth across B2B and B2C markets.

I excel at aligning digital campaigns with overarching commercial goals, translating insights into action, and advising on high-level strategic initiatives for SMEs and large enterprises.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Company Director at CM Digital Marketing Ltd.
March 1, 2013 - Present
Director leading high-performance digital strategies for UK, Ireland, and US clients. Specialise in paid media management across Google, Meta, TikTok, and LinkedIn with ad budgets ranging from £20 to £5,000 per day. Delivered over 1.25 billion impressions and 8+ million high-intent clicks, aligning campaigns with business objectives to maximise ROI for clients across multiple sectors.
Digital Marketing Specialist at Tiger Bond (Integrated Marketing Agency)
December 1, 2020 - Present
Design and execute tailored data-driven digital strategies for businesses across Northern Ireland and the Republic of Ireland to enhance online visibility, accelerate customer acquisition, and achieve tangible growth. Delivered marketing solutions for clients including Share Energy, Rocklyn, and Malone House, optimizing performance and driving measurable returns across key channels.
New Homes Director at PropertyNews.com
December 31, 2012 - September 26, 2025
Led the launch of the New Homes section in 2003—the first dedicated online platform for estate agents and property developers in Northern Ireland. Drove commercial growth by identifying revenue opportunities and introducing innovative advertising solutions, including the region’s first online property launch and booking system, generating significant six-figure annual revenue and transforming digital engagement and sales conversion.
Company Director at CM Digital Marketing Ltd.
March 1, 2013 - October 29, 2025
Lead high-performance digital strategies across paid media campaigns on Meta, Google, TikTok, and LinkedIn; support clients across the UK, Ireland, and the United States; manage ad budgets from £20 to £5,000 per day; delivered over 1.25 billion targeted impressions and 8+ million high-intent clicks, driving measurable ROI.
Digital Associate at Tiger Bond (Integrated Marketing Agency)
December 1, 2020 - October 29, 2025
Design and execute tailored digital strategies enabling businesses in NI and ROI to enhance online visibility, accelerate customer acquisition, and achieve tangible growth; delivered data-driven marketing solutions for clients including Share Energy, Rocklyn, and Malone House across key channels.
New Homes Director at PropertyNews.com
December 1, 2012 - December 1, 2012
Led the launch of the New Homes section in 2003—the region’s first dedicated online new homes platform; drove commercial growth by identifying revenue opportunities and introducing innovative advertising solutions, including the online property launch and booking system; directly generated significant six-figure annual revenue and enhanced digital engagement and conversions.
New Homes Director at PropertyNews.com
December 31, 2012 - December 31, 2012
Led the implementation and launch of the New Homes section on Propertynews.com in 2003—the first dedicated online new homes platform for estate agents and property developers in Northern Ireland. Played a key role in driving commercial growth by identifying new revenue opportunities and introducing innovative advertising solutions, including the region’s first-ever online property launch and booking system. Directly responsible for generating significant six-figure annual revenue, this initiative transformed how new developments were marketed and significantly enhanced digital engagement and sales conversion across the platform.
Digital Marketing Specialist at Tiger Bond
December 1, 2020 - Present
As a Digital Marketing Specialist for the Tiger Bond brand, I design and execute tailored digital strategies that enhance online visibility, accelerate customer acquisition, and achieve tangible business growth. I deliver data-driven marketing solutions for clients including Share Energy, Rocklyn, and Malone House, optimising digital performance and generating measurable returns across key channels.
New Homes Director at PropertyNews.com
January 1, 2003 - December 31, 2012
Led the implementation and launch of the New Homes section on PropertyNews.com in 2003—the first dedicated online new homes platform for estate agents and property developers in Northern Ireland. Drove commercial growth by identifying revenue opportunities and introducing advertising solutions, including Northern Ireland's first online property launch and booking system. Directly responsible for generating significant six-figure annual revenue and enhancing digital engagement and sales conversion across the platform.

Education

BA (Hons) History & Politics at University of Ulster, Jordanstown
January 1, 1994 - January 1, 1997
BA (Hons) History & Politics at University of Ulster, Jordanstown
January 1, 1994 - January 1, 1997
BA (Hons) History & Politics at University of Ulster, Jordanstown
January 1, 1994 - January 1, 1997
BA (Hons) History & Politics at University of Ulster, Jordanstown
January 1, 1994 - January 1, 1997

Qualifications

Google Partner (Search, Display, Shopping, Video)
January 11, 2030 - September 26, 2025
Meta Business Partner (Facebook/Instagram Marketing)
January 11, 2030 - September 26, 2025
Google Partner (Search, Display, Shopping, Video)
January 11, 2030 - October 29, 2025
Meta Business Partner (Facebook/Instagram Marketing)
January 11, 2030 - October 29, 2025
Google Partner (Search, Display, Shopping, Video)
January 11, 2030 - October 29, 2025
Meta Business Partner (Facebook/Instagram Marketing)
January 11, 2030 - October 29, 2025
Google Partner (Search, Display, Shopping, Video)
January 11, 2030 - March 27, 2026
Meta Business Partner (Facebook/Instagram Marketing)
January 11, 2030 - March 27, 2026

Industry Experience

Retail, Manufacturing, Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services, Travel & Hospitality, Energy & Utilities

Skills

Experience Level