Michael Bo Jensen

Available to hire

I’m a freelance Creative Director, Illustrator, and Graphic Designer based in Copenhagen V, with 20+ years of experience creating distinctive visual work across print, digital, and physical environments.

About

I’m a freelance Creative Director, Illustrator, and Graphic Designer based in Copenhagen V, with 20+ years of experience creating distinctive visual work across print, digital, and physical environments. Since 2006, I’ve developed original artwork and graphics—from illustration and limited edition prints to signage, wayfinding, exhibition visuals, and brand campaign materials—always with strong attention to concept, craft, and production quality.

  • Joined August 2024

Languages

  • DanishFluent
  • EnglishFluent
  • SwedishIntermediate
  • NorwegianIntermediate
  • GermanBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Computers & Electronics
  • Consumer Goods
  • Education
  • Agriculture & Mining
  • Energy & Utilities
  • Financial Services
  • Healthcare
  • Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Software & Internet
  • Transportation & Logistics
  • Telecommunications
  • Travel & Hospitality
  • Wholesale & Distribution
  • Other
  • Government
  • Gaming

More experts

Projects · 11

Visual identity & brand illustration for Levende Legekultur

Visual identity and brand illustration. Levende Legekultur is a 5-year effort to strengthen the play culture in Denmark through collaboration with 5 selected municipalities where they equip teachers, educators, larger school students and local enthusiasts to initiate and support playing. LL is a new initiative to follow in the footsteps of Legeskibet and the effort is supported by Lauritzen Foundation. I created a visual identity with logo versions, playful color profile which originated from Legeskibet, typography, graphical elements and templates for use on SoMe, webdesign, printed materials, apparel and signage. 3 new brand illustrations was made with site specific buildings and landmarks from each new municipal. Illustrations of Esbjerg and Elsinore was already a part of Legeskibet with 8 other Danish harbour cities which shows in the book about Legeskibet. logo illustrator graphicdesigner branding artdirector

  • Art Director
  • Brand Designer
  • Freelance Digital Illustrator
  • +4
Visual identity for Pasha Beach in Costa Rica

Art direction and visuel identity for Pasha Beach, a luxury estate located in beautiful Santa Teresa, Costa Rica. We designed the visual identity with logo design, bespoke icon, typography and color profile which reflects the very essence and vibe around Pasha Beach. The logo icon carries a reference to the newly build estate with its iconic roof structure nestled between the palms, few steps from the Pacific Ocean. Design elements are in use on printed matter, textiles, SoMe and webdesign. Pasha was recently mentioned as Costa Rica´s most exclusive beachfront estate in Vogue.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1
Living Play Culture - Visual identity

Art direction, visual identity and brand illustrations with site specific buildings and landmarks. Illustrations are kept in 10 restricted colors within the color profile. Levende Legekultur (Living Play Culture) is a 5-year effort to strengthen the play culture in Denmark. They collaborate with municipalities where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play. Our work was implemented digital, on print and in physical spaces. It appears on web, video, SoMe campaigns, editorial, apparel and signage. LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship). artdirector branding illustrator designer graphicdesigner logo

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
Living Play Culture - Visual identity

Art direction, visual identity and brand illustrations with site specific buildings and landmarks. Illustrations are kept in 10 restricted colors within the color profile. Levende Legekultur (Living Play Culture) is a 5-year effort to strengthen the play culture in Denmark. They collaborate with municipalities where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play. Our work was implemented digital, on print and in physical spaces. It appears on web, video, SoMe campaigns, editorial, apparel and signage. LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship). artdirector branding illustrator designer graphicdesigner logo

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
Visual identity for Grow Up fundraising campaign

Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer

  • Brand Designer
  • Graphic Designer
  • Illustrator
  • +1
Visual identity for Grow Up fundraising campaign

Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer

  • Brand Designer
  • Graphic Designer
  • Illustrator
  • +1
Visual identity for Grow Up fundraising campaign

Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer

  • Brand Designer
  • Graphic Designer
  • Illustrator
  • +1
Visual identity for Grow Up fundraising campaign

Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer

  • Brand Designer
  • Graphic Designer
  • Illustrator
  • +1
Elsinore city map illustration

Illustration of city map with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustration iconography icondesign designer illustrator

  • Illustrator
Elsinore city map illustration

Illustration of city map with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustrator designer iconography icondesign

  • Illustrator
Elsinore city map illustration

Illustration of citymap with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustrator designer iconography icondesign

  • Illustrator

Work experience· 13 roles

Graphic Designer & Signage (Project Management) · Montana Furniture - Flagship Store CopenhagenJan 2017 – Dec 2017 · 1 yr

Designed brand graphics for a flagship retail environment, including signage-related visual systems for store presence and on-site communication.

Visual Artist & Illustrator · Michael Bo StudioJan 2017 – Present · 9 yrs 11 mos

Create visual art and illustration projects, including illustration-led communication and artwork for cultural and commercial contexts. Produce content that strengthens visibility and storytelling through editorial, brand, and exhibition-focused visual design.

Project Management & Graphic Design · American Express - Copenhagen AirportJan 2016 – Dec 2016 · 1 yr

Managed project delivery and produced print and signage visuals for an airport environment, supporting interior and wayfinding communication needs.

Project Management, Graphic Design & Exhibition/Content Design · Greenland Institute of Natural Resources / Studio55london & Niels Bohr InstituteJan 2013 – Dec 2013 · 1 yr
Project Management & Environmental Graphics · Novo Nordisk - HQ SøborgJan 2012 – Dec 2012 · 1 yr
Print Design & Interior Production (Project Delivery) · Danish Pavilion, World Expo 2010 Shanghai / BIG BuildsJan 2010 – Dec 2010 · 1 yr
Rebranding Project Manager (Signage & Wayfinding) · DMJX Danish School of Media and Journalism - KontrapunktJan 2009 – Dec 2009 · 1 yr
Graphic Designer & Creative Project Lead · ExponentNov 2008 – Nov 2017 · 9 yrs 1 mo

Education· 6

Bachelor of Art, Illustration · Storstrøms Seminarium, College of Art2001 – 2003
Master Sign Painter · Gladsaxe Technical College2003 – 2008
Master Sign Painter (apprenticeship) · PVM / Technical College, Gladsaxe2004 – 2008
Illustrative Design (Bachelor of Arts) · Storstrøms Seminariet, Nykøbing Falster2001 – 2003

Hire Michael Bo Jensen today

Post a job and invite Michael, or contact them directly. No hidden commission.

Post a job