I’m a freelance Creative Director, Illustrator, and Graphic Designer based in Copenhagen V, with 20+ years of experience creating distinctive visual work across print, digital, and physical environments. Since 2006, I’ve developed original artwork and graphics—from illustration and limited edition prints to signage, wayfinding, exhibition visuals, and brand campaign materials—always with strong attention to concept, craft, and production quality.…

Michael Bo Jensen

I’m a freelance Creative Director, Illustrator, and Graphic Designer based in Copenhagen V, with 20+ years of experience creating distinctive visual work across print, digital, and physical environments. Since 2006, I’ve developed original artwork and graphics—from illustration and limited edition prints to signage, wayfinding, exhibition visuals, and brand campaign materials—always with strong attention to concept, craft, and production quality.…

Available to hire

I’m a freelance Creative Director, Illustrator, and Graphic Designer based in Copenhagen V, with 20+ years of experience creating distinctive visual work across print, digital, and physical environments. Since 2006, I’ve developed original artwork and graphics—from illustration and limited edition prints to signage, wayfinding, exhibition visuals, and brand campaign materials—always with strong attention to concept, craft, and production quality.

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Skills

Experience Level

Language

Danish
Fluent
English
Fluent
Swedish
Intermediate
Norwegian
Intermediate
German
Beginner
Spanish; Castilian
Beginner

Work Experience

Graphic Designer & Signage (Project Management) at Montana Furniture - Flagship Store Copenhagen
January 1, 2017 - December 31, 2017
Designed brand graphics for a flagship retail environment, including signage-related visual systems for store presence and on-site communication.
Visual Artist & Illustrator at Michael Bo Studio
January 1, 2017 - Present
Create visual art and illustration projects, including illustration-led communication and artwork for cultural and commercial contexts. Produce content that strengthens visibility and storytelling through editorial, brand, and exhibition-focused visual design.
Project Management & Graphic Design at American Express - Copenhagen Airport
January 1, 2016 - December 31, 2016
Managed project delivery and produced print and signage visuals for an airport environment, supporting interior and wayfinding communication needs.
Project Management, Graphic Design & Exhibition/Content Design at Greenland Institute of Natural Resources / Studio55london & Niels Bohr Institute
January 1, 2013 - December 31, 2013
Led project work in Nuuk, Greenland, supporting design, content creation, and exhibition-related outputs with coordination across stakeholders and production needs.
Project Management & Environmental Graphics at Novo Nordisk - HQ Søborg
January 1, 2012 - December 31, 2012
Delivered project-managed environmental graphics and related visual communication for HQ contexts, focusing on durable and brand-consistent production.
Print Design & Interior Production (Project Delivery) at Danish Pavilion, World Expo 2010 Shanghai / BIG Builds
January 1, 2010 - December 31, 2010
Supported print design and interior production for the Danish Pavilion for World Expo 2010, contributing to large-scale visual production and implementation.
Rebranding Project Manager (Signage & Wayfinding) at DMJX Danish School of Media and Journalism - Kontrapunkt
January 1, 2009 - December 31, 2009
Managed a rebranding initiative, producing signage, wayfinding, and environmental graphics to support the school’s updated visual identity.
Graphic Designer & Creative Project Lead at Exponent
November 1, 2008 - November 1, 2017
Wayfinding Map Concept Development & Illustration at Tivoli
January 1, 2008 - December 31, 2008
Created wayfinding map concept development and illustration for app and on-site guidance.
Senior Graphic Designer (Project Management) at Essensen, 2+1, Kontrapunkt, e-Types (Agencies)
January 1, 2008 - December 31, 2017
Worked on project management and graphic design assignments across signage, wayfinding, print design, and environmental graphics. Delivered visual communication that aligned with client goals and ensured smooth production and delivery of graphic outputs.
Senior Graphic Designer & Project Manager
January 1, 2008 - December 31, 2017
Lead creative and detail-oriented design work across digital and printed media, managing the full design process from concept to execution. Oversee editorial content creation, impactful visibility materials, and cross-functional collaboration with a strong focus on clear communication and project management.
Graphic Designer & Illustrator at Colorups
April 1, 2006 - Present
Freelance Creative Director, Illustrator & Graphic Designer at Colorups
January 1, 2006 - Present
Design and develop original artwork and graphics across printed matter, digital media, and physical environments. Manage multiple client projects end-to-end, including concept development, brand-alignment reviews, production-ready file preparation, sign-off, and quality control for print applications. Collaborate with stakeholders on cohesive visual identities for branding, campaigns, and multimedia content, and lead project management with budgeting and client presentations. Specialize in illustration, limited edition print, mural art, and detailed visual craftsmanship (including signage, wayfinding, and exhibition design).

Education

Bachelor of Art, Illustration at Storstrøms Seminarium, College of Art
August 6, 2001 - June 27, 2003
Master Sign Painter at Gladsaxe Technical College
August 18, 2003 - September 26, 2008
Master Sign Painter (apprenticeship) at PVM / Technical College, Gladsaxe
January 1, 2004 - January 1, 2008
Illustrative Design (Bachelor of Arts) at Storstrøms Seminariet, Nykøbing Falster
January 1, 2001 - January 1, 2003
Croquis at School for Art & Design, Frederiksberg
January 1, 2001 - December 31, 2001
Graphic Design at Technical College, Roskilde
January 1, 1998 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Education, Agriculture & Mining, Energy & Utilities, Financial Services, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Transportation & Logistics, Telecommunications, Travel & Hospitality, Wholesale & Distribution, Other, Government, Gaming
    Visual identity & brand illustration for Levende Legekultur
    Visual identity and brand illustration. Levende Legekultur is a 5-year effort to strengthen the play culture in Denmark through collaboration with 5 selected municipalities where they equip teachers, educators, larger school students and local enthusiasts to initiate and support playing. LL is a new initiative to follow in the footsteps of Legeskibet and the effort is supported by Lauritzen Foundation. I created a visual identity with logo versions, playful color profile which originated from Legeskibet, typography, graphical elements and templates for use on SoMe, webdesign, printed materials, apparel and signage. 3 new brand illustrations was made with site specific buildings and landmarks from each new municipal. Illustrations of Esbjerg and Elsinore was already a part of Legeskibet with 8 other Danish harbour cities which shows in the book about Legeskibet. logo illustrator graphicdesigner branding artdirector…
    Visual identity for Pasha Beach in Costa Rica
    Art direction and visuel identity for Pasha Beach, a luxury estate located in beautiful Santa Teresa, Costa Rica. We designed the visual identity with logo design, bespoke icon, typography and color profile which reflects the very essence and vibe around Pasha Beach. The logo icon carries a reference to the newly build estate with its iconic roof structure nestled between the palms, few steps from the Pacific Ocean. Design elements are in use on printed matter, textiles, SoMe and webdesign. Pasha was recently mentioned as Costa Rica´s most exclusive beachfront estate in Vogue.…
    Living Play Culture - Visual identity
    Art direction, visual identity and brand illustrations with site specific buildings and landmarks. Illustrations are kept in 10 restricted colors within the color profile. Levende Legekultur (Living Play Culture) is a 5-year effort to strengthen the play culture in Denmark. They collaborate with municipalities where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play. Our work was implemented digital, on print and in physical spaces. It appears on web, video, SoMe campaigns, editorial, apparel and signage. LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship). artdirector branding illustrator designer graphicdesigner logo…
    Living Play Culture - Visual identity
    Art direction, visual identity and brand illustrations with site specific buildings and landmarks. Illustrations are kept in 10 restricted colors within the color profile. Levende Legekultur (Living Play Culture) is a 5-year effort to strengthen the play culture in Denmark. They collaborate with municipalities where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play. Our work was implemented digital, on print and in physical spaces. It appears on web, video, SoMe campaigns, editorial, apparel and signage. LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship). artdirector branding illustrator designer graphicdesigner logo…
    Visual identity for Grow Up fundraising campaign
    Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer…
    Visual identity for Grow Up fundraising campaign
    Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer…
    Visual identity for Grow Up fundraising campaign
    Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer…
    Visual identity for Grow Up fundraising campaign
    Visual identity and illustration for Grow Group which is leading the efforts to improve access to, and innovation in, cannabis medicines. They are already the largest importer of cannabis medicines in the UK & Ireland Top illustration: distribution and production network for use in explainer video and website for Grow Up fundraising campaign. Below illustration: Logo variations and moodboard for animation. Art direction: Hanway Associates Agency: Penfield and R-A-D. illustrator branding graphicdesigner logo designer…
    Elsinore city map illustration
    Illustration of city map with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustration iconography icondesign designer illustrator…
    Elsinore city map illustration
    Illustration of city map with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustrator designer iconography icondesign…
    Elsinore city map illustration
    Illustration of citymap with historic buildings and site-specific landmarks in 2D and 3D. Implemented throughout the city centre of Elsinore on bespoke signage and wayfinding designed by Le Bureau. Agency: Le Bureau Client: Elsinore Municipal illustrator designer iconography icondesign…